There is no official authorization for the sale of luxury goods online, brand dealers accuse

Dangdang sells luxury goods from level two dealers without official authorization

The following is concerned about the Internet sales of luxury goods, the recent luxury online sales and luxury enterprises again dispute, the major E-commerce platform and luxury sales sites are alleged to sell luxury goods are not authorized by the manufacturer. For this matter, financial channel reporters today interviewed the Jingdong Mall and Dangdang, the relevant situation together to understand.

The reporter opens Jingdong Mall's 360top luxury sale website to see, the website sells the commodity mostly is the international first line brand, the discount generally is 70 percent, 80 percent or so, some over season merchandise discount will be below 50 percent. For these sales of luxury goods, businessmen also frankly did not get the official authorization of the manufacturers.

Dangdang Brand PR Senior Director Guo He, now when there are some luxury brands are from the two-level dealers to take the goods, there is indeed such a problem, these channels in fact did not get the brand dealer sales authorization.

Website responsible for the two-level dealers, in fact, in addition to the brand stores outside the authorized distributors. Dangdang said, although it is from the two-level distribution and did not receive official authorization, they will also strictly review the two-level dealer's purchase channels and procedures to protect the authenticity and quality of goods.

Dangdang Brand PR Senior Director Guo He, for the brand is now a problem is that if the development of online distribution channels, how to circumvent and his offline distribution channel benefits of the problem, 46:35 in fact, we also particularly want to be able to obtain the brand dealer's sales authorization, And we can fully comply with the brand's channel pricing policy.

Title 2: Beijing East does not recognize the sale of fake luxury goods can provide after-sales service

Jingdong Mall, although not officially interviewed by reporters, but also sent a written commitment, said: "Jingdong Mall website and its 360top website on the sale of luxury goods are from the formal channels; suppliers and brand manufacturers have legal qualifications, complete product and with the PRC legal provisions of the formal commercial invoice. Jingdong Mall and related suppliers in the scope of the law to be responsible for these goods-related after-sales service. ”

Price spreads threaten luxury price system brand dealers accuse electric dealers of infringement

While many e-commerce sites claim that there are no legal issues with selling luxury goods, Swarovski's Shanghai company is targeting e-commerce sites in early March. "The company has so far not authorized any website to sell Swarovski products in the Chinese region," said Swarovski. "and said that" all online infringement or illegal sale of Swarovski products, will consider the corresponding legal action. " At the same time, other luxury brands are also beginning to blame E-commerce sites for the issue of goods channels. Today, the reporter visited Swarovski's Shanghai branch to see the report from Shanghai.

The reporter arrived in Shanghai, Tibet Middle Road, the Swarovski Shanghai company, when the reporter asked to meet the company in charge of the time, the Swarovski staff politely refused the reporter's interview request, and was told that all the owners are not in the incident, the company does not make any comments.

Swarovski Shanghai Trading Co., Ltd. staff, none of them.

The relevant department of Swarovski, in announcing the infringement or illegal sale of Swarovski products to the website, will consider taking appropriate legal action, as well as declaring that the Chinese product warranty for Swarovski is for products that have a product warranty card and a small sales ticket and are purchased at a physical store. This means that "Swarovski" products purchased online cannot be guaranteed in the physical store.

Subsequently, the reporter also called other luxury brands, was also told not to authorize any website to sell their own brand products.

Gu Chi Shanghai Company Public Relations Department head Huang Jianxiong, do you have authorized to sell our products to the website? No, not at present.

Fan Wen, the head of Shanghai's luxury-buying business, has a much higher pricing strategy than the US in Europe. So he has no reason to give up his profits to a piece, let out a piece to these online buyers, or wholesalers.

Tianjin: Most people pay attention to the quality of the physical store purchase

Because of the huge price gap, luxury goods online and offline sales conflict in fact, a few years ago, Lauder issued a statement that the official website is the only channel for online sales. Last June, the official microblog of the day shuttle, said the shuttle watch Dangdang sold was not authorized. Industry insiders believe that the luxury brand for a long time the sale of the default is because the electric dealer to the brand has played a very good role, and when the low price advantage of the electricity market gradually impact brand direct sales, luxury enterprises will be the brand advantage of the infringement complaints. Whether it is online or offline or sales, consumers are buying, what kind of attitude do they hold? To see the reporter's interview in Tianjin.

Tianjin Citizen

I still buy it in the shop.

(Are you still buying in the physical store?) ）

Yes, there are too many fakes online, too many fake.

Tianjin Municipal Public

It's a kind of atmosphere (physical store), this is the 1th. The 2nd is to compare Fidelity, after all, luxuries such things.

In the interview, most of the consumers said that they are still more inclined to buy luxury goods in the physical store, feel that this can be true, if the network of sales do not get the license of these brands, they are more reluctant to buy online.

Tianjin Citizen

Yes, after the sale ah, then there are true and false things.

Tianjin Municipal Public

It is possible to sell and buy, not necessarily.

(also possible to buy, after all, is cheaper?) ）

Right, often go abroad, not also have that kind of discount, outlet (outlets), similar to the Internet.

Tianjin Municipal Public

(in the shop) there are also cheap (variety). The price doesn't matter as long as it looks good.

(Oh, just like it.)

Too expensive or not, my mother said I.

However, there are some consumers who have bought luxury products on the website told reporters that the regular electric dealer website, or can buy authentic luxury goods. However, the shelf life may be a little shorter time, in the inspection time to be careful.

Brand channel management vulnerabilities expert warns against consumption risk

So many e-commerce sites, what is their purchase channel? Does this expose the loopholes in the management of luxury brands? Our correspondent also interviewed the relevant industry and lawyers to listen to their comments.

The reporter learned that many luxury sites are sourced from foreign agents, purchasing or buying tail goods to ensure a certain price advantage.

Leather workshop in charge of luxury care shop Yu Xiaoliang, such as the foreign luxury, through Hong Kong to do transshipment, or in Macau to do a relay, some products through the declaration system to go, and then some products through parallel imports, not the form of declaration to the mainland. In this way, he has an account of the business sector, he is a newspaper clearance. On the other hand is that some products still do not take the means of declaration, relatively speaking, there are risks.

China Consumer Association legal advisor Chu Baochang, the brand's sales license is geographical range, exclusive license or geographical license. For example, you are allowed to sell the brand in a certain region, now you through other channels to us to sell, and this area is precisely not authorized by the owner of the territory, that this is not infringement is obvious.

On the one hand, the brand of channel management improperly lead to goods into the electricity platform low-priced sales, on the other hand, many unscrupulous electric operators are also using the brand to channel the improper control, to packaging their own sales of counterfeit goods for profiteering. Relevant lawyers remind consumers that unauthorized goods may face after-sales service problems.

Meng Jianjun, a lawyer of Shanghai Hui Yin Law firm, as the jingdong in this respect, if the consumer consumption of this product should be done in advance, including if the problem how to replace, how to repair, these aftermarket things to be guaranteed, not because of the east and Swarovski manufacturers of contradictions, Throw the problem to their customers.

China Consumer Association legal advisor Chu Baochang, if it is to know that there is no authorization to sell, it will assume the responsibility of infringement, if it is not known, the rights and interests if you notice to disconnect, shielding and so did not do, you have to assume the expansion of joint responsibility.