Absrtact: When you make a certain result of a website, have certain popularity, and have a large proportion of visits to repeat customers every day, then domain name is the most important asset of this website, but this is not to say content is unimportant. With the likes of WordPress, Dedecms, Empire
When you put a site to make certain achievements, have a certain degree of visibility, and a large percentage of visits to repeat customers every day, then the domain name is the most important asset of this site, but this is not to say that the content is not important. With high-quality Content Management systems (CMS) such as WordPress, Dedecms, and Imperial CMS, the number of Web sites has been redesigned infrequently. However, we will still be famous for all kinds of reasons for the website to be revised. What will be the effect of the revision? Did the search engine rankings change? Do you work hard and try your best to get the rankings backwards?
Therefore, we should do something in the revision, to ensure that the search engine rankings by the site revision of the negative impact to the minimum. Today 5 tips, the revision can not be ignored.
1. Use 301 redirect
This is an important step. For example, the website "About Us" before the revision of the page URL is http://www.***.com/about.html, but after the revision is also a variety of reasons for the new page URL changed to http://www.***.com/about/. The problem with this facelift is that the next search engine crawler crawls to the "About Us" page and checks whether any changes have been made, resulting in 404 crawl errors. This is the problem is, the solution is not difficult, you need to write a 301 redirect each page, there is a new URL. If you use WordPress, the solution becomes easier. You can only use a simple 301 redirect plugin. If not, you will need to visit the. htaccess file and write every 301 manual.
2. Create and upload new Sitemap
The new site needs to create a new sitemap. Link to it in the footer place (at least) to make sure you create a new HTML Web site. You will also need to make sure to create an XML site map to upload to Google and Bing Webmaster tools for the purpose. This sends the search engine giant the message that you have a new site (and a new map) that you will want them to be able to evaluate and communicate with any difficulty they may break data. This gives you a chance to solve whatever you may have forgotten. This also gives them a good start, breaking the new index. Both are good for you, webmaster.
Similarly, if you are using WordPress you are lucky. Simply install the Yoast search engine plug-in, configure the taxonomy (using the plugin documentation as a guide) and the generated map. Next, you just want to upload URL extensions (such as sitemap.xml) to Google and Bing Webmaster tools.
Yes, the map has been said for so long, Baidu map unexpectedly to forget to introduce. Sins, if your use dedecms so, then directly in the background generation will be OK. If it's not dedecms, then use a third party tool to make one. After you can submit Baidu map: http://www.baidu.com/search/url_submit.html Baidu Webmaster Tools also have a sitemap, you can go to try.
3. Correctly configure META tags
You launch a new website that means new meta tags. Does your title tag reflect your keyword strategy? Does the meta description create a compelling view for the users of the search to click on? The site uses the specification link page content to repeat the possibility of reducing the entire field? Meta title and description tag, unique on each page? Do you add ALT tags to each image on your site?
Have you solved so many problems? If it's settled, well, look at the next question.
4, optimize the page load time
An important part of the authority of a website is the user experience. Fast loading of Web pages is part of the user experience that is to ensure your domain name. The time is too long for the page to load with a high bounce rate and let the people click Crazy. Optimizing load time is a task that requires minimal effort while significantly improving the user experience. Let's do it!
5, strengthen the promotion of new websites
Hard to the site after the revision, but you still do not have time to rest, the matter is not finished, you need to strengthen the promotion, tell others your website has been revised, so that users or search engine spiders adapt to the situation after the revision. So, you have to step up the promotion and publicize the new website again. For search engines, you need high quality backlinks to get them to regain weight.
So make sure you keep the top 5 tips of the SEO rankings when you've worked hard to roll out the redesign site. Is this introduction comprehensive? No, not at all. This is only the beginning of the discussion, but also more alternative. So please tell me ... What else did I forget to write?