These six factors are the main culprits of "scaring off" visitors.

Absrtact: The purpose of building a Web site is to attract visitors and retain visitors. A website wants to win the visitor's favor, in the appearance, the content, the loading speed and so on must have certain superiority. The following six factors are the main culprits of scaring the visitors away, which is very unfavorable to the website

The purpose of building a Web site is to attract visitors and retain visitors. A website wants to win the visitor's favor, in the appearance, the content, the loading speed and so on must have certain superiority. The following six major factors, is the visitors "scare away" the culprit, is very detrimental to the site's user experience, the need to be more attentive webmaster.

1, the appearance of the website

Web sites can have a variety of styles, but not unreasonable appearance. The unreasonable appearance is mainly refers to the improper color collocation and plate layout confusion. These two elements add together is a website gives the first impression, often can affect a person browsing the website mood. Everyone likes neat, beautiful, subject-specific websites. On the contrary, a site with strange colors and a fragmented piece of information will be annoying.

2, Access speed

Browsing the web is not like reading, reading is generally to concentrate on learning or edify sentiment, and browsing the web is to the fastest speed to obtain the most needed information. When visitors are most eager to get information, if your Web page is slow to open, it will seriously hit the visitors desire to visit. Research shows that the average waiting time for Web surfers is 3 seconds, and pages that load faster than this time are typically turned off by visitors directly.

3. Text typesetting

Whether reading or browsing the web, people like the text typesetting, and the most objectionable is a large paragraph of the text. Look at the web text originally light stimulation is big, easy to make eye fatigue, if again to a straightforward, no sense of the Web page text typesetting, visitors to browse up more laborious. So when you want to do text typesetting, you need to simplify the language, the large section of text into small paragraphs, and then with illustrations, to achieve pleasing effect.

4. Website structure

A complex, cumbersome web site structure makes it easy for your visitors to lose their way. Check if your site has links too deep, lack of navigation points, and can not return, and so on, these problems will enable visitors to browse the site as if in a maze, do not know where they are, and do not know where to go, at this time only to close the end of the page. Most importantly, these criticisms are not conducive to visitors to understand the full understanding of your site.

5. Type of advertisement

Today's visitors ' attitudes toward advertising have grown from their initial disdain to disgust. General static ads can also be accepted, visitors can ignore it, but those full screen pop-up ads, difficult screen tracking ads and hard to shut off the stubborn ads is unbearable. For such rogue ads, visitors may not be in a good spot, but they can't afford to. The way to avoid these ads is to turn off the pages.

6. Information quality

Information quality means the integrality, scientificity and manifestation of information. Must often check the website information is incomplete, whether there is forgery suspicion, whether the sentence is clumsy and typos. The website with these problems gives the feeling that a local spread of pirated books, there is no authority to say, it is difficult to create a sense of trust. Visitors to such websites are of course at a respectful distance.

Web sites must follow the same law: visitors are god. When building a website to find ways to meet the psychological needs of visitors, as far as possible to visit the objective station happy, next time.