Thinking before composing website optimization plan

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A clear optimization scheme is like a clear mission plan, planning to do things not only improves efficiency but also allows you to be clear in the process of operation, if an SEO personnel or team will not write a careful optimization plan, then for the task of the structured purpose of lack of a clear understanding, Doing things like headless flies, the effect is naturally not good where to go!

Whether we face the customer or face our own internal website, in doing an optimization program is to find their own location, while giving the site a clear positioning. For the customer's proposal the best slightly modified words, I mean is reasonable, for their own internal Web site to a lot of technical. So how do you write a clear optimization plan? Below I will share for you, I write optimization plan when the mind of a general framework.

First: Clear website optimization goal

Athletes only know the end of where he will struggle to refuel, the optimization of the first to clear the site's location and objectives, according to the goal of their own site based on the situation to develop purposeful programs, then the purpose of the program? Two words: Effective! In general, optimization objectives are: keywords, traffic, ranking these goals. All in all, the first step is to let you know what you are for, and to what extent you end up!

Second: the exclusion of site hazards

This in itself is an optimization, also can be called Web Analytics. Don't get the list and start doing it. We must first from the page's architecture, code writing, server Analysis, external to us from the site's outside the chain, traffic, user experience and other analysis, analysis of where to do a good job where to do the deficiencies, speak more detailed objectives, so that your work more targeted. In the process of analysis, optimization has begun, each small part of the content has a big article can do, and these optimization content is for the future rankings, flow to do bedding.

Third: The Enemy

As the name implies is the analysis of competitors. Frankly speaking, our more direct aim is to surpass competitors to gain greater benefits. So in the optimization before, you can explore the bottom of competitors, understand the status of competitors, such as the weight of the other site, domain name included in the situation, than we are better where, and worse than we are. For example, the mother and child industry, I do outside the chain, will go to find those who do better than my site, query their links is how to do, so then where to start at a glance. A more important point, but also I love to do is that we can get a lot of information from competitors, such as some of the external chain of the platform, the formation of some blog, customer gathering forum and so on.

Part Four: Phased goals

Because SEO work gives search engine existence certain contingency, then we take the user's order, remember not to ambitious, should be said to target segmentation, if there is any change in the middle of the adjustment must be timely, but also give us a room for ourselves, more important when we will be the goal of short-term realization, It is absolutely beneficial to help us achieve a longer-term goal.

V: Task Development, distribution

Once the goals and plans are in place, you can start your work, and then you need to schedule people and tasks according to your team or company. If you're working alone, plan your own hours.

Sixth: Flexible adjustment

As the saying goes: Plans do not keep pace with change. The establishment of website optimization program is to clear the implementation of the site optimization action, in the implementation process, the constant adjustment and synergy is certain to have, then we need to be flexible to change the way we work, and our customer report data.

In short, the site's optimization program is not just in black and white, site optimization program to show the meaning is two words: implementation!

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