Thinking of localized operation in mobile internet era

Extremely good mobile internet age O2O opportunities in the field of tourism, but the tourism sector is basically a giant by virtue of the Internet has been the user, capital, industry and talent accumulation and other advantages in the overall layout of the start-up type of company still have the opportunity? The answer is yes, there are a lot of ways, paths, and opportunities, in which the individual feels that localization is an important tool for entrepreneurial firms to effectively block those giants. Compare various kinds of public comments in the O2O field of benchmarking enterprises, you can see: For a pure Internet company, based on the platform of a unified platform for research and development, platform operation is its core competitive advantage, on the basis of a unified platform can precipitate users, precipitation content, attract flow, In order to build a business model based on the scale effect. So most Internet companies will start their business around a unified platform. At the same time, because one of the core capabilities of Internet companies is the ability to operate, so these giants based on the core interests of the operation of the platform is basically autonomous operation, but the independent operation of the problem is a large operating team corresponding to the huge costs, management challenges, scale issues and so on. As can be seen: in localization operations, the Giants are facing huge challenges: the business is concentrated in the one or two-line cities, so as to meet the advantages of scale effect. If like the three or four-line city expansion, it is necessary to maintain a large operating team platform unified operation, local only for business development and cooperation, it is difficult to play local resource advantages, so as to achieve localized depth of operation, and deep localization operations are always the Giants do not want too much to dabble in the field of the local team is only a migrant workers , and not many people will put their jobs into careers. Based on this, for many mobile internet entrepreneurs, in the 234-line city based on localized operations O2O actually have a chance. So where does localization include that? 1. Localized localization of localized operations localization marketing localization of localization and localization of local tourism strategies localized to the localization of the localization of the tourist guide localized special products Native culture Local travel notes localized advertising localization e-magazine localization coupons localized purchase local mobile e-business Local interactive games Localized offline maps localized news, weather and so on localized online collaboration based on location and scene personalization recommendations, etc. 2, those local station of the personal webmaster in the internet era some by personal webmaster set up and operate the local station to do the Wind, The reasons for the success of local stations can be summed up as follows: The closest to the market line, familiar with the local market and user needs, in content and services more to meet the needs of local users and local resources to work with the best based on personal mission and interest-driven enthusiasm, this enthusiasm can overcome any difficulties, No one can block it should be said: The local station of the personal webmaster is the most suitable for localization operations of the crowd. But it can be seen that in the Internet era, personal webmaster are actually struggling, in mobile interconnectionThe net age is more severe. There are several reasons for the decline of personal webmaster: lack of sustained product development and operational capabilities, inability to "meet the people's growing material and cultural needs of life" lack of a platform to continue to provide support, to help them continue to exceed the bottleneck lack of sustained profitability, maintain the difficult Enthusiasm of the loss of the traditional Internet under the discuz such as the construction of station tools (can also be called Open Platform bar) to help reduce the threshold for the establishment of the station, personal webmaster only need to focus on localization operations. In the mobile Internet era tools and operational models have changed, and in the current mobile Internet-related research and development talent is extremely scarce, in the case of limited resources, everyone will focus on the development and operation of their products, in the mobile internet age who to provide such tools like discuz? When it comes to localized operations and open platforms, in the Internet age Discuz is the most opportunity, Tencent acquisition it should also have this intention, but ultimately there is no sound, for several reasons: 1, discuz positioning as a pure technology platform and not operating platform 2, did not establish a personal webmaster valuable business model, Unable to participate in benefit Distribution 3, not in platform operation, marketing for personal webmaster to provide other valuable services in the mobile internet age who to do mobile internet age discuz? Believe that there will be a company to assume this role, if you can learn from the experience of Discuz, the use of open platform model, combined with mobile internet and focused vertical industry, will be able to develop a new business model. 3, localization Some miscellaneous think note: Originally intended to become a system to write out, write to half, no interest, directly to the recent micro-blogging thinking on the summary posted out, also considered their own thinking of the comb. Say more, think more, than do it. Localization is the focus of mobile Internet application competition, how to better meet the needs of users for localization? Is it using an app-take-all world + centralized operation + localized data, or is there a localized app+ operating + localized data model for each localized localization? Perhaps the idea of localized apps combined with an open platform could create disruptive business models. Should the O2O mobile Internet application be guided by the idea of "global planning design and localization operation"? Although directly to the country-wide user and geographical provision of services seemingly huge market, but in the model has not yet verified and perfect the situation of the full bloom, the construction of the model and unfavorable. In the product and technical framework planning design time should consider the entire network user needs, but in the operation should follow the localization operation idea. For a large number of personal webmaster, to do a good job of localization operations, there is a similar alliance of organizations or commercial companies are still valuable, can make up for individual stationmaster single struggle facing various difficulties, the core is the benefit distribution and platform can provide value. Typical examples of platform values are: Centralized procurement of products, distribution of local stations. Why is it that the former local station integration has failed in the end, worth thinking? Localized operationsAbility determines the quality of products and services, brand, but also the biggest challenge of scale. Even if it is difficult to localize operations such as the public comment, it is possible to recruit people to do local operations in some important areas, but how many of these wage-driven individuals are willing to devote their whole body of effort to the ultimate in cumbersome local operations? The biggest challenge to localization operations is not the physical factors of capital and resources, but the lack of passion for localization, which is not desperately lacking, and the combination of personal mission and appropriate benefits will surely find such a person. The benchmark for localization operations is the personal webmaster of the traditional internet, for no reason: the enthusiasm that is driven by personal mission and interest can conquer any hardship and difficulty, no one can block. Some thoughts on the open platform 1, platform opening rhythm is very important, in the model has not yet been validated, the benchmark has not been established before the full opening is not good 2, open mind is very important, but the establishment of fair and transparent rules of the game more important 3, user experience is the first 4, the platform must continue to provide core value 5, The two-way elimination mechanism between platform and partner and the open of the pure technology platform of credit system have not much value, users focus on the core value that the platform provides to the business, so the successful open platform focuses on the innovation of the business model at some point first, and then brings more partners together to perfect the business model. At the same time output related operational tools to help partners better provide services to users. Tourism + Mobile Internet + Open Platform + localized operation =?