Thoughts on internet finance of Huaxia Fund

A group of more daring people and a group of people who are less and less have collided with each other for nearly a year, and finally, the bold people began to touch the forbidden area, but the timid people fell into deeper thinking and anxiety.

At the end of March, the main Internet financial platform, represented by bat, became increasingly popular. On March 26, the balance treasure and other major Internet money fund products have spread an important key word: NET redemption.

Every day in the discussion, and the help of the people to talk about micro-letter. "The Chinese fund retail business director, Zhao Yu, who has cooperated with bat, seems to have gotten used to the state of life. As the boom fades, he has also raised his thinking about internet finance to his financial weekly correspondent.

The magnifying glass of the arbitrage feast

"I've been thinking these days that the combination of the fund and the Internet is an arbitrage," he said. "Huaxia Fund retail business director Zhao Yu told the Financial weekly reporter, from last June to this year's spring festival this interval, the Money fund market arbitrage space by the Internet platform constantly magnified, thus stimulating the brutal growth of internet finance."

In the fund industry's feast, Tianhong is undoubtedly the biggest winner. Last June, "money shortage" during the birth of the balance treasure met the best growth time, and desperately chasing the Chinese fund to sign the client transaction volume accounted for One-third. According to a person close to China told the Financial weekly reporter, finally through the current direct sales volume reached 15 billion.

2013, the Huaxia fund has completed the system transformation, has become the industry few has the real-time system the fund company, the Monetary Fund from the traditional monthly carry-over proceeds to the daily carry-over proceeds.

In fact, for fund companies, system reform is not easy, in order to allow customers to get closer to the experience of demand deposits, the fund companies need to restart the system development, but there is strength, conditional to achieve these, in the fund industry is a handful. In addition, Huaxia fund restructured its internal structure to form an inter-departmental Internet finance team, which increased the number of people from the beginning to more than 40.

After the end of the bull market, every company in the harvest share, but also in deep thinking of the new survival model, which determines the fund company's restructuring and thinking of the reconstruction.

"Rebuild the internal strength. Zhao Yu explained that, while maintaining cooperation with bat, Huaxia fund will strengthen the development of demand-access funds.

Precipitated more user information, the fund company finally walked in the industry chain front-end, but the key is how to use information data. Zhao Yu said that the previous approach is to send a text call to publicize the new fund, but the real transformation is through services, analysis of customer transactions, timely provision of targeted products and services, rather than blindly marketing new funds. "At present, the fund company data analysis level is very elementary, we have a few colleagues are doing, they complain that no sense of achievement, I said that the data is not big enough, large data applications only large data to come up with valuable things, so can do is still quite a lot." ”

In the back-end of the traditional financial industry chain, the fund company, the first opportunity to directly face customers, through direct sales and cooperation with the platform, they get more and better customer data, from the financial products factory to the financial services store opportunities flash.

However, moving forward also means facing more problems, in addition to the differences in thinking, technology upgrades, the company's incentive mechanism and the internal structure of the adjustment are more difficult.

From sales funds to financial services, Huaxia fund is to consider the concept of change, on the one hand, through cooperation with the platform to obtain the number of customers, the second is the application of data processing and the Chinese Fund financial Center team, let line under the combination of online, and the customer line opposite the exchange. "So Huaxia Fund Wealth Management Center store orientation can serve high-end customers, and the Internet for the foundation to do a complex user group, through data positioning of various customer base, and financial center team." ”

Establish a cash management account at the core of money market funds and use this platform to provide services for more diversified financial products. "Our goal has never been to sell a little more funds. Zhao Yu told reporters.

New Enemies

After the cooling of the internet financial feast triggered by the money-fund bull market, the change is not just in size and pattern for a fund management industry.

Last August, Shang Yuming, general manager of the rich-country fund, would be the first to take a stake in a stake in the Central European Fund as Chairman and to hold a certain proportion of the company's shares.

February 26, the SFC accepted Tianhong fund shareholder change application, increase capital expansion shares, Tianhong Fund executives have 11% of the shareholding, corresponding to the registered capital investment amount of 56.571 million yuan. Once approved, Tianhong Fund for the industry's first implementation of equity incentive fund companies.

The New Securities Investment Fund Act of June 1 has cleared the legal barrier for equity incentive. The revised law stipulates that "fund managers who raise funds openly can carry out professional shareholding schemes and establish long-term incentive and restraint mechanisms".

On the other hand, since this year, Ping an Dahua, the Golden Eagle Fund and the South Fund, such as the general manager or investment director of the outgoing.

Institutional differences may allow different fund companies to embark on different roads, a fund company, the head of the electric business told reporters that this year the company in the product line, he has completed the task, can be accountable to the leadership. Another director of electric power is constantly studying whether there is a new mode of cooperation on various platforms.