Three aspects of how to make your soft text to produce reading highlights

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A good soft article must have a sparkling bright spot, in order to attract the user's eye, while allowing users to read after leaving a deep impression. Every time a user reads a similar article, it remembers your article. Although the bright spot this thing is very useful, but is very difficult to be able to grasp, generally can find the bright spot the article all goes to the success. Perhaps you will say, as long as the title can attract the user's eyeball, then the article again empty also can produce good effect. Is that the case? The author does not agree with all the large conversion rate of the promotion of soft Wen two points, one is the title of fitness, which is the key to the key. Second, the reading highlights of the article, which is the most critical, but also affect the conversion rate of soft text to the life factor. So said so much, how to make their own soft text to create a bright spot, this is what I told Today.

To add emotional color to the article

Everyone's heart is fragile, whoever it is. The same in the use of soft text to promote the process, to users to browse your soft wen, then must have a break into the user's heart of the stimulation point, so that the user's mind to produce a agitatedly feel, so users can carefully browse through your soft text. To add emotional color to soft text is the easiest and most direct way to the user's mind. For example, the current TV dramas, have adopted the "abuse" character plot, why a simple film so that the audience worried? In fact, because through the "abuse", so that the audience automatically put themselves into the role of the deep heart for its role! So, when we create soft text, we may as well use human compassion to play a role.

Second, supplemented by the real case graphic

As the saying goes: A picture top thousand words. Similarly, when writing a soft text, with a real case diagram, not only to make the article more quality of reading, but also allows users to more believe in the content of soft text expressed. If we want to write an article about Rice cooker cooking less, then first can introduce the traditional rice cooker cooking time of how much, function, power consumption, and then using contrast techniques, two rice cookers function one by one contrast, so that you can make the user at a glance, not only understand the new aspects of the advantages, At the same time also can know in contrast, the new rice cooker in which areas have an absolute advantage, stimulating the user's purchase mentality.

Iii. a different view of the narrative

Now many stationmaster all say the promotion effect of the soft text is getting lower. Is that true? In fact, you use soft text to promote the cause of poor, is that you repeatedly write the principle of others write rotten. For example, SEO aspects of the article, a lot of SEO articles are content, the chain, the chain of these three written to write. Some even change the position of the three to write an article. Although such an article can pass the audit, but the user will be careful browsing? The user does not read the article, written longer also can only be considered as a waste of soft paper category. So, in the process of writing a soft text, do not write other people write rotten point of view, to make the soft text to create a unique feeling, then never the same point of view, such as SEO, I can put the head from the JS file will affect the ranking of the beginning, you can also from the classification of navigation is clear to start. The so-called, people have no I have, people have my fine, spermatogonial me fine. The use of a different point of view to create the soft text, not only have a congenital advantages of promotion, but also can make the user before the light, after all, your opinion is not on the network, can not produce bright spots?

For users, their own in the article to find the bright spot of reading can allow their knowledge to expand more, and for the writer, the article has read the bright spot, that proves their success, let the user acceptance was readily disseminated, to their own promotion also has great benefits. So, to write a good promotion of soft wen, then must learn how to arrange in the article a user eye to move the bright spot, so that users can leave a deep impression after reading, rather than read to forget. This article by the release Movie (http://www.yisoo.org) exclusive feeds, reprint please specify, thanks!