Three cell group 2015 successful start O2O and cross-border power

February 27 news, after nearly a few months of planning layout, the three cell group deep into the O2O and Cross-border electricity dealers finally successfully started--British Centennial Royal Department store House Fraser's deputy brand Alexandre of England in the year of the Ram lunar (February 19) officially landed in the West Fashion network, and the two companies, the former for the three-cell group holding the Nanjing New hundred last year, the latter is the new hundred Nanjing Investment Company, the two in the Ram "hand", In order to achieve the three-cell group layout across the boundary of the electric business, line under the coordinated development of ideas.

 
on February 4, Nanjing New hundred foreign announcement revealed that it is intended to share with the controlling shareholder of the three-cell group of the United States West Holdings Limited, the purpose is to further expand the scale of operations to build a solid shop and the platform of the three-dimensional sales model.
&NBSP
Bulletin said that the western fashion mainly for domestic two or three-line cities to sell high-end luxury goods, to have a certain economic strength of consumers through its network purchasing to meet its demand for luxury consumption. It mainly adopts the two business models of self mining and consignment. Nanjing New Hundred said that after the completion of the transaction, the company will further use the British subsidiary House of Fraser's overseas resource advantages, while using the U.S. and Western fashion in the field of electric business platform, the establishment and development of Cross-border electric power, to provide consumers with a full line of the combined business services. Announcements have just fallen, House of Fraser and the U.S.-Western fashion cooperation is officially started. It is understood that the landing of the United States and Western Fashion network is House of Fraser's deputy brand Alexandre of England, the brand is a miniature of the British style and elegance, with Her Majesty Queen Elizabeth Award of the British "Royal certification." The origins of this brand can be traced back to 1895, as early as 1950 Alexandre of England for the United States in Europe to provide custom suit service, until today, the brand is "custom tailoring" and to provide customers with tailored to meet individual needs.
 
In fact, the old British department store, Fraser, which was acquired by new Nanjing last year, was itself a multi-channel retailer, which opened its official online mall in 2007, with the current market share of more than 17% per cent in overall sales and rapid growth, In last year's Christmas sales season, House of Fraser set the best sales performance in 165 years, especially to mention that online sales were even more hot, up 31.2% from a year earlier.
 
The Alexandre of the England landing in the West is just the starting point for House of Fraser and the U.S.-West fashion cooperation, the future cooperation between the two sides can provide domestic consumers directly more from the pure British department stores goods, Direct shipments from the UK to ensure the quality of goods and services, the Cross-border electrical services to improve the level of a big step. On the O2O side, House of Fraser will be in the team and experience to help the U.S. and Western fashion to achieve offline market development, and the Western fashion will also rely on their own in the fashion industry in the field of the accumulated experience to help the old British department store to catch up with the trend of China's big Bang, accelerate the development of online sales At the same time enhance the domestic brand awareness, for House of Fraser Future in China to open a physical store to lay the foundation.