Three details of implementation of content promotion strategy

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The validity of information

Regarding the effectiveness of information, from the user's point of view, nature is to provide users with valuable information is meaningful, as to which information is the user's concern, how to tap the value of information resources, this is the basic guiding ideology of Web site content strategy, for different sites and different user structure will have differences, there is no more discussion here.

This article mainly from the website content to the search engine validity angle to explain in implements the content promotion strategy to need to pay attention to some detail question, is accurate to say, only is regarding the Content webpage search engine Optimization related question part--here only discusses in prepares the webpage content how to handle the valid key word correctly the question. For other aspects of website optimization, please refer to related articles and books.

Several detail issues to be noted in implementing the Content promotion strategy:

(1) Let the page title and content contain a clear keyword

It's not easy to create a quality original article sometimes an article to spend a lot of time and energy, if these Hard-won article content in the production of Web pages did not notice the keyword optimization, it is likely to be released after the information in the ocean, it is too bad.

An article creation completes, first must make the meaning to express clearly, on the basis of the production of Web pages, it is necessary to the title of the article and the key words in the text to do some modification, so that these important words not only appear in the title of the article, in the content of the core part of the article, but also to increase the use of these keywords appropriate frequency. Web page title and content contained in the keyword is the basis of search engine retrieval, leaving this foundation, the content of the Web page will be difficult for users to find through the search engine.

(2) Analysis of user's retrieval habits, do not omit important keywords

In addition to making the content of the Web page contain meaningful keywords, should also note that these keywords should be more common, that is, easy to be used by others as a retrieval vocabulary, otherwise, even if they think it is very clear keywords may not be retrieved opportunities, which in the enterprise website of the product introduction page should be particularly valued, The same product, may have different salutation, some just the word before and after the different order, considering that the user may use different vocabulary for retrieval, in the content design should take into account the combination of various keywords, try not to omit important keywords.

This is especially true in areas where search engine optimization is high, and an important keyword design is not ideal and may give business opportunities to competitors.

A simple example: "Online market research" and "online market research" are basically the same thing, if users want to search for this problem, as for the use of that word to retrieve, may be just a habit, but because of the use of each word of the relevant pages are many, if not aware of this, you will lose some potential opportunities.

In order to take into account the different users of the search habits, I design relevant columns and article content, pay attention to cross use different expressions, the purpose is to try to make possible keywords are appearing in the relevant pages. In this article I use Google and Baidu to search for findings, the two keyword search results in online marketing new observation Network Marketing article topic classification of the "online market research" Sub column appears in different locations, but can see the existence of the Web page, the explanation basically achieved the intended purpose.

(3) If the published content is a dynamic Web page, do not forget to "tell" search engine

In order to facilitate the maintenance of website content, many websites now adopt the way of dynamically generating web pages, this is very convenient for the daily maintenance of the website, for dynamic Web pages, generally is not easy to be retrieved by search engines, however, according to the author's observation, there are solutions to such problems, now commonly used technical means is , the Dynamic Web page generated after the release as a static page, if the site design has been adopted in this way, of course, it is good, but many sites do not adopt such technology, if the published page is still. What about Dynamic Web pages like asp/.jsp?

In contrast to static Web pages, if you want this dynamic Web page is indexed by search engines, they have to do some extra work to do, you must "tell" search engine you have what Dynamic Web pages can be retrieved, because the search engine itself can not go to the database to find out these dynamic pages.

For the search technology itself, the author does not have a deep understanding of the search engine for a variety of dynamic web processing rules, but according to personal experience found that "tell search engine" Dynamic Web content method is very simple, because Dynamic Web page is not said to be randomly generated content, Each article content has a fixed ID (number), if these IDs can be found by search engines, the problem is solved, So for this dynamic Web page search engine optimization can be done this way: in the search engine has been included in the page (preferably the homepage or search engine for the most important column) list The new additions to these dynamic page title, and do a complete URL link, So the search engine can be based on these guidance to find this dynamic Web page, in Search engine index library effect and static page almost.

Note that these dynamic pages of the article title best to maintain a certain amount of time on the page stability, so that different search engines have enough time to find and included in the index library. If you want to be more secure, you may wish to use a special page to do a list of all the articles title, as long as the search engine's machine hand found this page, which links the article will be easily included.

In short, if the site management technology is not advanced, then only to do some more manual work. This method generally applies only to the information is not very large web sites, for every day to publish a large number of new content of the site, the use of this method is not appropriate, of course, large sites already have enough content, generally do not need to use this special "content promotion strategy."

On the Web page content of the search engine visibility problem, a lot of related skills, here is not a list, after all, this is not a search engine optimization research, just through a few details to explain the implementation of content promotion strategy, the content itself is important, if the content more targeted optimization, or called "Search engine visibility Packaging , then the chance that such content will be found by the search engine is increased.