Three errors that enterprises can easily make in running social media

Absrtact: Social media has changed our habits of surfing the Internet, perhaps now you are also like the author to open the computer every day is to check their own microblog information. The same social media also affect the enterprise's online marketing model, enterprises no longer simply rely on

Social media has changed our habits of surfing the Internet, perhaps now you also like the author to open the computer every day is to check their own microblog information. The same social media also affect the enterprise's online marketing model, enterprises are no longer simply rely on the site to promote, they can by social media and more targeted users more in-depth interaction, access to more customers. Although many companies are aware of the role of social media online marketing, companies are not as smooth as they are on the run, and many companies tend to go astray in the running of social media, resulting in a significant return on investment. The following is a simple talk about the enterprise in the operation of social media is prone to three errors and the right way to operate, hope that enterprises through social media to obtain more profit.

Wrong operation Strategy #: Spread the Nets, catch the big fish

Many companies often run social media with the error of "spreading the nets and catching big fish". The specific mistake is to register the right and left social media, Sina Weibo, Sohu Weibo, Tencent Weibo and so on have created the enterprise's social media account. Many enterprises simply think that the registration does not need money, more than a few can get more fans. But the problem with this strategy is, who is going to manage so many social platforms? How do you run so many social platforms for your business? What social platform do your target clients focus on? For and operating social media is not suitable for the spread of large nets fishing, can not be separated from the real capital of enterprises, Time budget and put in too much stuff.

Right strategy: Put all your eggs in one basket

When doing online search engines, we are often told not to put all the eggs in one basket, but in the marketing of social media, I think we should put all the eggs in one basket. For enterprises, the diversification of investment is the most effective way to reduce risk. But when we diversify our resources, the return on investment will be minimized. Social Network marketing is less risky than other forms of online marketing, and there is no need for companies to diversify their resources. What businesses need to do is put all their resources together to get a higher return on investment.

Error strategy: Excessive passivity

The success of social network marketing is often determined by whether your fans can actively communicate with you. But as an enterprise, you are not saying to send a few corporate microblogging information, add a few sharing buttons on the corporate site and so on and wait for your fans to help you spread information. It's not hard to let your fans actively spread your message, because on your social network, your fans already know who you are. As long as you steer them to the right topic, fans will naturally spread your content.

The right strategy: Take the initiative to guide your fans

It is often too passive to run social media well. What your fans need is your interaction with them. And as a business, if your social media marketing is active and professional, you can simply direct your fans into the topic you want. But one thing we need to be aware of is that while we're attracting fans and giving your fans the topics they're interested in, stimulating their participation and empathy, you'll get a higher rate of return.

Error policy #3: Devote too much time and effort to simple, inefficient strategies.

If you focus on some corporate social media, you will find that some companies update their social information is often just the release of some enterprise product information, forwarding other people's information, such as simple work. Often these simple strategies do not bring much performance, and it is possible that the corporate social media lose the authority they deserve. Just imagine, a machine maker's microblog message is a lot of funny jokes, and I think it's hard to be his target customer.

The right strategy #3: Run the Professional level of the enterprise, not the general fan management.

When a company has a large number of fans, how to manage and retain fans is particularly important. Some companies choose to post some forwarding or irrelevant information to enhance their sense of existence, this approach often counterproductive. If you want to develop, you need to focus on the professionalism of your business.

For corporate social media operations can be said to be a long-term and not simple project. Enterprises in the operation will inevitably appear some details of the error, these errors can be large and small. But the devil is hidden in the details, and the success of corporate social media operations is often manifested in these details. I hope this article can bring some help to the enterprise in managing social media.