Three good suggestions for building your brand

Guide: The article puts forward three suggestions for establishing a good brand. Although the steps are simple, but also get a great customer return.
The success of entrepreneurship is not accidental. These winners are only in places that others neglect, seriously. In the place where others just used slogans, hands-on practice. This paper puts forward three suggestions for establishing a good brand. Although the steps are simple, but also get a great customer return. There are some truths in this world that are not changed by man's wisdom.

Students wearing glasses may know Warby Parker the brand's glasses, this brand has become a fashionable lifestyle brand. But what makes the brand develop to such a degree? In fact, Warby Parker's co-founder, Neil Blumenthal, knows that 1 billion people around the world have no glasses, and he sees a chance to set up a company to change this global problem.

Since its inception 4 years ago, Warby Parker has distributed 1 million glasses to 35 countries through non-profit organizations. It was a great feat, but it was equally appealing to Warby Parker to make the brand a household name quickly. Neil Blumenthal walked all the way to the Inc.com and spoke about 3 business lessons he had received.

Don't act rashly on your business plan.

Blumenthal that Warby Parker's success was largely due to the fact that he and his partner worked 1.5 before setting up the company. He thinks people are taking the lean entrepreneurial approach, as well as a minimal viable product, and they also have a misconception that they need to quickly enter the market with a substandard product, and the market will tell if it needs to invest more. Blumenthal believes he believes in lean entrepreneurship and minimal variable products, but he thinks people are setting the minimum variable threshold too low.

Provide what your competitor cannot provide

One of the most important decisions that Blumenthal and his partners made early on was that they should sell glasses for a general price of about 500 dollars, for 95 dollars. This is the wholesale price that big companies are doing. And Warby Parker's move puts these big companies in a really difficult situation. If they cut the price to compete, they're screwed.

How you want to be treated and how you treat your customers

The concept of putting customers first is a natural thing for Blumenthal and his partners. Blumenthal said, "The idea of not using 5 spam emails a day, or offering free logistics, is obvious to us because that's how we want to be treated as consumers." ”

In fact, the success of entrepreneurship is not accidental. These winners are only in places that others neglect, seriously. In the place where others just used slogans, hands-on practice. These 3 steps are simple, but they also get great customer returns. There are some truths in this world that are not changed by man's wisdom.