"Three kills of the electric business"

"The Three Kingdoms Kill", recently became a very hot topic, is to earn enough attention. August 14, Jingdong Mall CEO Liu in his microblog issued: "From today, jingdong all everyone electric guarantee than Gome, suning chain cheaper than at least 10%" news, can be said to be launched the "three countries kill" the first gun of the war, will be directed to rival Gome and Su Ning. Liu this little win to Gome and Su Ning's strong response. Suning easy to Buy said: "Suning easy to buy, including home appliances, the price of all products must be lower than Beijing-east." Gome is directly in its official micro-blog Shout: "Beijing East sell one yuan, Gome Mall will sell nine cents five" slogan.

Price war in the electricity business has been common, that this time, "The three countries kill" war, in the end who is the ultimate beneficiary?

"Electric business Three Kill" war starting from August 15, in the day of noon, Jingdong Mall announced big household appliances sales have exceeded 200 million, and in the evening, Suning also said the overall sales scale year-on-year growth of 10 times times, the site PV increased 12 times times. But the phenomenon of "the lowest price in the whole net", which is not given by the three companies, has not brought obvious concessions to consumers. In Jingdong Mall, a Samsung brand display, August 14, the display price of 16399 yuan, and by the morning of 15th, the display price has been changed to 18999 Yuan. Many netizens said they found similar cases in Gome and suning. The monitoring data of the organization showed that on the evening of August 14, the electric dealers were monitored to move up the prices of nearly 50 large appliances, and only about 70 of the more than 2000 household appliances they monitored monitored the price reductions, and many of the "lowest prices" were in the market.

In fact, in the so-called "electric dealers kill" war, price war more of a gimmick, a marketing approach. But this gimmick is obvious to the whole electricity sales promotion effect. And this low-cost, even can be said to be no cost, but the coverage of many Internet users and media low-cost marketing, the role of the effect is probably better than any advertising.

For now, Jingdong, Suning, Gome, their competition has been in a very delicate relationship. For a while, Beijing East jumped out to play price war, Su Ning said to the end, Gome said dozen, who fear who. After a few days and news came out, said that Beijing east to withdraw from the price war, so hit three will be finished. But then they denied that the price war had just begun. Netizens and the media can be said to have been adjusted to their appetites. In the final analysis, the electric business enterprise is inseparable from the "enterprise" two words, the purpose of the existence of enterprises, is through the sale of profits. On the sale, there is such a sentence: "Beheaded the sale of people do, lose money in the sale of no one to do."

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