Three modes of network marketing for small and medium-sized enterprises

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The traditional enterprise Network marketing three stages: look down; Small and medium-sized enterprises suitable for the model, combining now, modern enterprise network marketing has been more and more kinds and methods are more and more, SEO, bidding, Taobao, Soft Wen, news marketing and so on. Later, micro-marketing, mobile internet marketing, micro-credit, micro-blog. In terms of northeastern dialect, small and medium-sized enterprises a little Meng circle, combined with their own enterprises, choose the appropriate network marketing model, improve conversion rate, increase turnover, achieve profit growth.

Now enterprises according to product network marketing into three categories, specific demand products, optional demand products, the public demand products.

1, such as mining equipment enterprises are not suitable for micro-credit marketing, it is a specific demand for product representatives, customers are interested in a specific customer, hardware, machinery, mining and so on are the specific needs of products.

2, we all have a demand, may not be now, but the needs that are happening around us. For example, wedding, wedding photography, decoration, buy a house. Marriage is everyone will happen, but to a certain period of time will have this choice, decoration, buy house people are in pursuit of what will happen.

3, the public demand products. For example, clothing, comprehensive price, style, price, etc., will be the product purchase behavior, food and other life must be fast-selling goods, digital products. Examples, early education institutions, belong to the optional demand products, BMW, is also optional demand products, BMW marketing focus on starting with children's education, they are implanted in a consciousness, tell parents and children of BMW have a knowledge and impressions, the vast majority of BMW will become the choice of young people.

Distinguish your own business type, choose the promotion method.

1, the specific needs of products. Network to promote the use of WBS mode, the most accurate marketing methods.

W Marketing website Construction, can not give enterprises to develop marketing programs, is a failure to build a good marketing-oriented web site. Learn Network marketing, contact more content, do not confuse the idea. Marketing Web Site-The ultimate goal is to leave the customer contact, or even a deal. To achieve the first step: attractiveness, small business search keywords into the site, the 1th to see the site is the product, competitive products, really can help consumers solve the problem of products. Enter the consumer mind what the information is, enter the site is not really can see on the site products, product copy, product highlights. Through the search engine to open the site, generally will not only open a website, three five sites comparison, the transmission of information about how to choose the most attractive, and his needs most fitting, that is, the most able to solve the problem of the site. For example, search training, may be Network marketing training, enterprise network Marketing training to help enterprises solve what problems, such as this problem to stay in your home page, other sites they may not browse again, because China's speed comparison card. Second, build trust, eliminate concerns, and make customers feel dependent. Safety is our shopping, traditional enterprises dare not easily promise, if the product can really solve the big problem, copy how to write, on the handwriting products can be improved by 40%, our products in the same industry based on how much to upgrade. What do equipment consumers care about? prophase--Whether the enterprise product is true, has the strength, the enterprise honor and the enterprise's qualification, the enterprise technical strength, your product why Cow B. No step, stimulate desire, provide solutions, customer witness, ask or ask yourself how to solve the problem, if you do not buy now to give you a sore point is what, buy what can bring. How many customers are evaluated. The last step, act now, deal. Let the user leave contact method, the next step into the marketing link, telephone, mail, etc., as far as possible to let customers leave their contact. Online customer service, gift, immediately consulting, access to detailed information, samples and so on. In addition to gifts, there is a sense of urgency, the number of previous names left to contact the way, what gifts, etc. Third, added value.

B means business-to-business, trading platform, Alibaba, HC NET, China Manufacturing Network, global Resources Network, business treasure, worry-free business opportunities Network, China Trade network. Upfront do not have to pay, in the free time has a certain promotion rights, see how the effect, good results can be made members, in a number of platforms to do product promotion. Alibaba is the best in business-to-business, the biggest to do, can start here first. Can open good faith, in Alibaba upgrade rankings, this platform almost everyone has heard. Alibaba ranking rules: shop as far as possible to do 100 points, 100 points of the shop is the basis, in the background can be seen, including shop decoration, enterprise information, product is 5 star products. NET Pin treasure is the optimization of Alibaba, need to meet 5 star products. First, in the Alibaba category must choose the right. Second, our title, must be a combination of title, supply + brand + keywords (can add attributes) + attributes + keywords + selling points. Third, all the attributes of the product are filled. Four, the picture 750*750 above, the product will appear magnifying glass function. Pictures can not be water printing, logos and so on, the rules will be more and more. Five, price, retail prices, wholesale prices and so on, the interval price, convenient to buy. VI, Product Details page, product picture, three views, detail map, selling point, solution, product case diagram, real case to do, qualification, contact information, logistics instructions, packaging details page. Select a refined product placed in the window, in the sales can be brushed, you can improve the rankings.

S is what, SEM is composed by Seo+ppc+ueu, SEO search engine marketing, PPC Baidu bid promotion, Ueu user experience optimization.

2. Optional demand product WSS mode. W Marketing website Construction, s search engine marketing, the second s social media marketing. such as wedding, decoration, home, training and education, personal financial products. Social media marketing known as SEMM, now very good marketing model, user groups may be purchased at any time, question and answer model, Baidu know, Tianya, know-call, encyclopedia, the public Comment network, Life network, local forums, video, etc., are to be considered. For example, know the promotion, QQ and so can be done.

3, the public demand products. Clothing, digital, food, life, such as fast sales products. Wbss,w Marketing Website Construction, B is the business, Jingdong shopping malls, Dangdang, 1th stores, such as live sales, the cat is their own shop, the cost of staying in sales will save a lot. The first S is SEO search engine marketing, the second S is SEMM, social media marketing. The individual is the grassroots enterprise stationmaster, the enterprise is the traditional small and medium-sized enterprise, according to the above method effectively improved the marketing quality, did not bid, completely natural optimization, the network conversion rate has the obvious promotion, from the former 1~2 a consultation telephone to now 5~6 a consultation telephone promotion, the sales volume has the obvious promotion.

SME model from point to surface extension, marketing model in line with the user community to achieve better results. Article by the Coix www.jnrice.com finishing release, respect for labor results, reproduced please specify, thank you!