Three points can help you choose the site keyword

Summary: Keyword choice is the most important SEO, it will affect the direction of SEO work and results, so in the choice of target keywords, must be able to accurately reflect the content of the site theme and service density of the keywords. Here are three points to help you choose your keywords.

Keyword selection is the most important SEO, it will affect the direction of SEO work and results, so in the choice of target keywords, must be able to accurately reflect the content of the site theme and service density of the keywords. Here are three points to help you choose your keywords.

One: the evasive

Some popular keywords will have Baidu bid, if these hot keywords as your main keyword, and do not say can do up, in theory, Baidu allowed words can be done up, even if these keywords have rankings, can surpass Baidu bidding? can cause a lot of traffic to be intercepted by advertising. Even if the site to the home page, traffic is very small. So choose some longer words can effectively avoid these problems, for example, select the Target keyword + region or other professional terminology as the key words, such as SEO forum, should not promote SEO at the beginning, but choose to publicize the Shanghai Seo,seo Forum, such as keywords. These words no one bids, but does not mean that no user search, we all know that Baidu competition is to pay, and these words do not have difficulty, a lot of words on the home page is almost natural optimization up, some of the platform site's inner pages.

Two: Subtraction

Selected keywords must be the company or enterprise flagship product, it can also be a website topic related words, for example, a major production of sports children's shoes enterprises to do site optimization, while the enterprise also produces adult shoes, couples shoes and so on, but the production of sports-type children's shoes is the best technology and production is the most, Homepage keyword is need to refer to this point, so the key words of homepage of the website need to choose the key word of sports child shoe as the primary key words. As an SEO worker, do not always think of a page layout all keywords, also do not put all the keywords are layout to the home page, the quantitative change will cause qualitative change, will eventually outweigh the gains, quantitative changes caused by qualitative changes, but also will be swept. Do the keyword analysis and reasonable distribution, and then carry out the work. In the keyword selection as much as possible to do subtraction, the layout of each page to do subtraction, and the ultimate goal is accurate.

Third: the benefit of

The biggest principle of doing SEO is to guarantee the benefit, its main consideration factor is the SEO investment, the website cost and the benefit that later brings. Operating costs include the daily cost of the site itself, SEO input a word need to spend how much energy and time, spend these time and energy will bring to the enterprise what economic burden, this is obviously not in line with the principle of maximizing benefits, has done the keyword if the choice is not accurate, it will also affect the later profits, Post-adjustment keywords will also face great difficulty. All in all, the key words you see now are very important to the enterprise.

The above three points is what we want to share today, because of the limited ability of personal expression, but I also try to make friends can read every word I say, as well as the center of the article.