Three reasons to promote the 2013 China's online shopping market Take-off

With the increasing popularity of network technology and intelligent terminals in recent years, network retailing has made great progress. China E-commerce Research Center recently released the "2013 China E-commerce market Data Monitoring report." Data show that 2013 China's E-commerce market transaction size of 10.2 trillion, 2012 years of 8.5 trillion, growth of 29.9%. In 2013, China's network retail market transaction size of 1.8851 trillion yuan, compared with 2012 1.3205 trillion yuan year-on-year growth of 42.8%, accounting for the social consumer goods sales of 8.04%. E-commerce is permeating social life in various fields, more and more physical consumption behavior began to online transplant, shopping, tourism ... Everything shows the industry's take-off.

But behind this, a variety of online shopping chaos is also a continuous, China consumer Association released the latest data show that 2013 at all levels of consumer associations to accept a total of 20,454 online shopping complaints, accounting for sales and service complaints volume of 52.4%. Online shopping is becoming the "hardest hit" of consumer complaints.

Three reasons to promote the 2013 China's online shopping market Take-off

China Electronic Commerce Research Center recently released the "2013 China Network retail market data Monitoring Report" shows that in 2013 China's online retail market transactions amounted to 1.8851 trillion yuan, compared to 2012 1.3205 trillion yuan, an increase of 42.8% per cent, The 2014 network retail market is expected to reach a size of 2.7861 trillion yuan. Zhang Pedong, deputy director of the Commerce Department of Mofcom, confirmed the data in an interview recently. He said that E-commerce is a subversive impact on our social life, in 2013, China's e-commerce transactions in total over 10 trillion yuan, E-commerce transactions in 5 years doubled, the net retail turnover of 5 years average growth of 80%, optimistic estimates have surpassed the United States, At present, China has become the world's largest network retail market.

2013 China's online shopping market is still maintaining a high growth, mainly due to the following reasons: First, with the increasingly standardized online shopping market, more and more people to join the online shopping team, as of December 2013, the Chinese network retail market users up to 312 million people, an increase of 26.3%; , electric business enterprises in the one or two-line city development and stability, gradually to the three or four-line city extension, promoting the expansion of the online shopping market. According to Taobao released data show that the three or four-line urban development potential is huge, in the past two years, the trend of users sinking, three or four-line city rapid growth, and finally, 2013 mobile shopping become a force to promote the further development of the network shopping. The prospect of wireless-side shopping has been a big show in last year's "Double 11" promotion, according to the data released by Alipay, "Double 11" all day, Alipay realized the number of mobile phone payment 45.18 million pens, accounting for the total number of transactions payment PO 24.03%, pay the sum of mobile phone payments to break through 11.3 billion yuan, This is the highest record of global mobile payments.

However, in the fierce competition, China's online retail market is still a few "big guy" stage. From the market occupancy point of view, the consumer network retail market ranked in front of the cat, Jingdong (rolling information), Suning accounted for 77.4%. And in the Consumer-to-consumer market, Taobao family occupies 96.5% of the market.