Three steps to explain how the webmaster mining user's attention information

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Webmaster in updating the content of the site all want their new content can be more to cater to the user's appetite, by the user's hot, so for users like the site and return a visit to help. But because most stationmaster is individual stationmaster, if every day just update content, naturally have no time to do other things. So what is the method that can clearly know the user's attention to the information, and do not have to think all day on their own updated content, users like it? The following points are the author for long-term analysis of how to mine the user's attention to information methods.

First you need to know your target audience clearly

The old saying goes what Mountain sings what song. Web site to adhere to users need to "sing" Users like to listen to songs. But first of all also need to know what their user base is, focus on where, so as to determine the theme of good promotion. If you don't even know what your target user base is, how do you promote optimization and update the content based on what the user is concerned about? For example, their own site is about the type of forum, while the promotion of more use for the national promotion, so can not have targeted promotion how can quickly attract a large number of users of the site? Therefore, the webmaster to quickly dig out the user's attention to the information, first of all to determine their own target user base, This can be more effective to know the user's preferences, and then according to this point to dig more conducive to adhere to the user's information content.

Second, to get the information that the target user group cares about.

After the target user group is identified, the next step is to tap into the information content that can stick to the user based on what the user group is concerned about. So how to effectively know the user's attention to the information? Methods have three: 1, through the Baidu Wind and cloud list, Baidu will have a daily list of hot spots, some users pay special attention to the natural will appear in the list above, we need to analyze these hotspot events of the search user groups on the line. 2. Page hits, through which page of the highest click rate, nature can see that the user is mainly interested in this aspect of the content. 3. Page stay time, the user in which pages stay for the longest time, can explain that users in depth interpretation of these articles, naturally interested in the depth of reading, then we know that users of this aspect of the matter more concerned about. Therefore, in the site optimization, to know how to understand the user's attention to information, and then according to the user's taste to update the content of the site to attract more users to visit the site.

Finally analyze the competitor's website content

Webmaster Best teacher is a competitor, then in the excavation of the user's attention to the information, nature can also be seen by the opponent how to update the content of the site, the opponent Site page of the number of visits, which pages are clicked the most times, you can let us know the user is more concerned about the content. This can be done by looking at your opponent's website content every day, through one of weeks of viewing analysis, summarizing the data you get from it, you can generally know the user's attention information. For example, within one weeks, a type of content in the opponent's site is the 60%,b type of click-through rate is 40%, so we can know that most users are concerned about the nature of a type of content, and we update the relevant content will naturally make their content more in line with the user's taste. This will allow users to stick to their website. By analyzing the content of the opponent's website to summarize the user's concern is the most effective way, after all, everyone's target user groups are the same, naturally required content is similar. Therefore, in the Webmaster mining users attention to the information, do not ignore the analysis of the opponent's website content This step, particularly important.

Only the webmaster know clearly understand the site users need, every day of concern, natural for their updated content can be the user's hot hold on a great grasp. Even if you do not know what the user group is concerned about the information, it does not matter, the webmaster can use the testing method, through the daily update of different styles of content to see which style of the most users like, naturally know the user is concerned about what the information is. And this is not to say do can do, need webmaster carefully pondering the user group's preferences. This article by the increase Medicine (http://www.yangyanya.com/) exclusive feeds, reprint please leave the link, thanks!