Three vulgar intrusion, the future of web games?

Online game development to today, from all aspects of the view is still "low input, high yield", for many capitalists belong to the "profiteering industry", only intuitively said in 2010 a authoritative media made in China's top ten huge profiteering industry inventory statistics, "network Game" high ranked top ten. There is demand for investment, which explains why a lot of money into the online games industry, but do not think that the game industry's money is very good, the reality is that China's online gaming industry excluding 20% of the profit maker, the other 80% online gaming manufacturers are struggling to support, The pyramid-shaped market state allows most manufacturers to live below the flat point of the product.　　Real money, just a few companies. So for those emerging companies, how to be able to rely on the online games industry to develop a more important, it is in this pressure, the web game has become a lot of small and medium enterprises preferred products. For a time, players suddenly found that the online games market seems to have opened up a "new battlefield", the web game has quickly become their amateur to pass the hours of another good choice. However, the 2010 today's web game seems to have entered the Chinese online games "vulgar" circle, everywhere is "very yellow very violent", the web game this small and medium-sized enterprises, how can the lucky star of the development to a more brilliant tomorrow?　　Online game vendors How to solve the problem of the existence of web games, today to explore the next! Analysis of the current situation of web game what is a Web game? The essence of the Web game is the interactive game type that has evolved from the network community as the point card charge turns to prop fees. It's different from the average online game, do not need the client, the overall architecture in the network, for users to save the trouble of downloading the client, registration can start the game, and for some original operators, web games-this in the New Era network environment emerged under the game type due to have a short development cycle, low cost, Maintenance relatively easy and so on, so in the independent operation of the risk is small, and in the operational risk than a few years ago greatly improved today, it seems to be invaluable.　　It is for this reason that the game mode of Web game is springing up in the new era, and the rapid development of web games in the 06 has become another central area of Chinese online games. However, the emergence of a large number of web games has not fundamentally improved its status, but as the web game itself has some defects. As compared with traditional network games, web games because the lack of the client itself does not have a similar "World of Warcraft" such as 3D online entertainment specificity, so the web game in this case the survival environment is more difficult, in order to attract the arrival of players, many operators will play a very provocative game design, And in the text is very explicit, and even some web games openly appear similar to the "breast in the quiver" such a naked sexual scene description. Operators seem to believe that the player will come as long as the vulgar content is added to the game. With the exception of pornography, many web game operators are alsohave taken the risk, in the sensitive subject matter widely involved, violence, assassination, usury theme of the game emerging, such a game, not only in the direction of public opinion and China's current system has a serious deviation, but in the legal level, but also serious breaches of our existing laws. The reason why the Web game is vulgar is that it actually goes to the bottom web games now most of the problems are related to the current China's unclear industrial development model, arguably, now the number of web games has been almost the same as online games, and the update rate is higher, it is fully qualified to disengage from the online gaming industry, open Leekpai. But how the web game should develop, how to develop, is a "1000 Hamlet" topic. For the web game is more adept at static text expression characteristics, similar to the strategy, operation and RPG games are still good at the mainstream of web games, and similar to the action, FPS and other games, because the expression method problem and the basic web game. This caused the web game at this stage of serious similarity, and the same as online games, in most of the web game, the player to repeat almost the same thing, this and network game PK such as a. In this case, this is not good at the screen expression of the Web game will only make the player feel more boring, the game is seriously lack of entertainment, the player gave up. Manufacturers see no benefits, naturally there is no need to give the game to spend time to apply for the relevant formalities, and in this case the player more and less, operators see no benefit, simply pull down redo, operating a new web game.　　Eventually leads to a constant vicious circle. Secondly, the online game manufacturers of their own impetuous psychology also let the game lose quality assurance, many Chinese web games manufacturers do not attach importance to the development of the game, the promotion is they build a game core. For example, vulgar content and vulgar marketing of poor means in the web game market is endless. Online gaming companies are trying to do everything they can to make their games full of controversy and gimmicks without spending a lot of effort on expanding the content of the game.　　In such a operation, the quality of Chinese web games has dropped significantly, the emergence of a large number of dross can not affect the player's expectations of the web game?　　So the problem of the Web game market is caused by both the system and the manufacturer, so how can we change this situation? Black horse low-key kill into the "Yantai Xuan Yi" thick thin hair as a web game, although there are many problems, but it still belongs to the initial stage, so there is room for rectification, it for the future of China's online gaming industry is still a useful supplement, and even qualified to keep abreast of the traditional online games. So what is the solution to the problem?　　In fact, this kind of SNS community's rise has told us half of the answer, as the game market share is divided, the target user groups are gradually differentiated, if you want to rise in the harsh competition environment, to lock the precise target market, increase the interaction between players is kingly. At this time, a name "Magic mirror Legend" of the unprovoked network game suddenly Deus, to lovelySuper-Meng Q version of the style attracted a large number of players in the line of sight, it is surprising that such a sophisticated and internationalized products is a new rising research and development company--Yantai Xuan Yi Network Technology Co., Ltd. independent research and Development.　　The following is a small series I experience this product after the experience, I think these ideas will give the industry brothers and sisters some help. The first is the screen, because of the specificity of the web game itself, web games tend to operate relatively simple, but the simple operation allows the player for the game interface has a very high demand. Now the main mode of the Web game is to click on the game interface of a variety of icon functions, play a variety of game operations, even the battle screen is so, there is little need to use shortcut keys to use the skills. It can be said that a web game is good, the quality of the game interface is very important. However, the domestic enterprises for the UI (Man-machine interface) does not attach importance to, many enterprises do not know what the UI design is. Today's web game interface design, but also a UI, the game interface design is good or bad, directly affect the user's experience of the game.　　But today's web games, often put their minds on the publicity, little care about the game screen and UI design. "Magic mirror Legend" For example, its Q version of the screen style is very soft, giving people at the first sight of the game will feel very warm.　　Not at the same time other Q version of the "Meng", "Magic Mirror Legend" of the picture let people feel is a crisp and simple style with both Eastern and western characteristics of the magnificent. The second and most important is the cultural connotations of the web game, and now many web games do not pay attention to the cultural background of the game at all. The game in addition to bloody violence is pornographic vulgar, let many players to its avoid. Yantai Xuan Easy according to its own characteristics, combined with the needs of the players, for each independent research and development of the game must have a rich can be excavated game connotation. Whether it is the "red dust Warring states" in the Ernvqingchang or "excelled Three Kingdoms" in the Kingo Tiema, and even "Magic mirror Legend" in the Magic, Xuan easy online games for each Web game to provide a truly grand game background. Different from the 3D "World of Warcraft" style of Azeroth, Xuan easy to online games to create a warm atmosphere, Xuan Yi Hope to create an interactive home to the warmth of the range to greatly enhance the player's sense of belonging and the atmosphere of the game to identify.　　As long as players like the country, trade unions, homes, Xuan Easy to let players stay in the game for a long time. The problem of Web game is really let many players and the industry are more worried, but as long as there is so wholeheartedly for the players to create first-class game enterprises, who have reason to believe that China's web game will be out of a new world. (Digging the shell net)