Tick tock, quick, new round of payments

At the moment, tick-tock is going through a giant-dominated pay war, both Kaniko: Subsidies! advertising! Curse the war! This can not help but let the Pakistani people think of a year ago the brutal promotion of subsidies war, today this scene again staged! Unlike a year ago, today's tick-tock is already supported by Tencent Ali. And behind the war, the giant's anxiety over offline payments has become apparent.

Micro-letter throwing daughter blood transfusion Alipay high-level backing command

Tencent and Ali in the end how to support tick tick fast? Ba people recently got two industry gossip, side see, Tencent, Ali still quite rivalry.

An internal staff said to the Pakistani people, tick-tock has not yet been Tencent 30 million U.S. dollars to invest in the docking with micro-letter payments, for this reason, di-di deliberately sent a team to Shenzhen and Tencent contact. Tencent, on the other hand, bombast 4 million yuan a month to pay the subsidy for activities. But let "godfather" unexpectedly is, the activity begins, this 4 million spent.

According to people familiar with the situation, at present, the average day to spend on the payment of the subsidy is as high as 2.003 billion. And just appear to pay the failure of the incident is to let micro-letter 20 minutes to lose 600,000.

And this incident coincided with the "financial management Pass" on the line, payment and financial flow of the superposition of the end result in a large number of users to pay the failure to confirm that the message is not received. This reflects, Tencent's recent pay, financial attention, and some of the anxious mentality is also palpable.

Ali is more urgent, it is said, fast and Alipay cooperation by Alipay Vice President Genming personally command, and orders can be directly conveyed to Beijing and all over the business team. In negotiations with the financing has been slower than Tencent investment beep, Ali High level obviously do not want to lose this battle. And fast Beijing employees to the Pakistani people revealed that at present, its office area is full of all kinds of subsidy vouchers stacked, the second batch of small scale issued voucher scope has been extended to all users, a successful taxi can be directly in the Alipay discount. Previously promised 500 million subsidies have quietly opened the floodgates.

And fast in order to further reduce the cab use Alipay's threshold, in the latest version of the Gothic added to the virtual account function, no Alipay in the case of the payment of the cab, the money will be directly into the cab on the fast virtual account, and later, the quick will tell the driver how to use Alipay, And eventually cash into its bank card or Alipay.

The overt of the Giants, "habit" is very important

In the cab, Tencent, Ali is two suckers, the investment of two of the entrepreneurial companies do not earn money to the driver for the benefit of the benefits. But in fact, Tencent Ali's more far-reaching goal is to train users by taxi app online payment behavior. Who can preempt the first entrance to pay, who will be able to do O2O articles, Tencent, Ali do not want to lose this piece of fat! But for the listing of Ali, the significance is even more far-reaching.

Obviously, beep, fast in nearly a year of time has developed their own abundant user base. But in the entire transaction process, only lacks the payment link. Tick-Tock 22nd morning provided to the Pakistani data show that only one morning micro-letter payment received 100,000 times a taxi payment request, in such a high frequency of payment behavior is absolutely an excellent channel of user training, compared to pay treasure transfer when the user phone to confirm the cultivation behavior to be more reliable.

And from the micro-letter will be tick-tock taxi entrance in the "My bank card", it is not difficult to see, the Giants are sparing no effort to increase the exposure of the pay entrance, and the taxi app has become a micro-credit payment and Alipay "traffic source." BA people believe that the future, micro-credit payments, Alipay between the war is not only tangled in the taxi app, the wider online payment of the war has just begun.