Tinder every day to "recommend" four objects

Tinder through social relationships, each day for you to "recommend" a certain distance of four objects, you can choose to like or skip, if you like the people who happen to like you, then you have established a relationship, you can send messages and further development.

When it comes to dating applications and dating sites, it's estimated that we all have some aesthetic fatigue, and that Match and OkCupid abroad have done a lot. But then again, whether it's for urban white-collar workers or college students, making friends is actually a strong demand. This strong demand, everyone saw, but, few sites, and few applications do very well. Therefore, the field of friends may also have a chance, a foreign friend application Tinder seems to prove this. Within two months of its launch, the app recommended matching more than 1 million pairs of admirers (both at first glance) and scoring 35 million user accounts. And its initial point of focus is exactly on campus.

Tinder CEO Sean Rad thinks the app is popular with college students because it fades the stark information exposure of most heterosexual dating applications/websites, and users don't have to fill out and upload a lot of information like they do on other platforms.

Tinder's function is actually very simple, it will be based on your geographical location, each day for you to "recommend" a certain distance of four objects, and based on your Facebook, the number of mutual friends, your interests and relationships to the referees, and the highest rated referees to the front. You can choose to "like" or choose "Skip" (equivalent to a single rating) the person who recommends it. If your favorite referrals happen to like you, you'll be able to send messages, pay attention to each other on Facebook, and even organize offline meetings.

Tinder, however, simulates a two-love dating experience, only when your admirer a likes you, a will know that you like him/her (protect your privacy, avoid embarrassment), and you can contact him/her (avoid A spam message and invalid hooking, most dating site problems).

In addition, the more frequently you use Tinder, the more information you have about your personal taste and preferences, and the more you can score the opposite sex based on these user behavior signals.

In fact, there are many dating platforms based on the Facebook data platform, such as yoke,thedatable,complete.me, circl.es and so on. Although Tinder will force users to log on with their Facebook account, it will not share any of the above data on Facebook, either Facebook Wall or Facebook timelines to ensure the privacy of the entire dating activity.

Tinder was originally promoted in college. In Rad's view, Tinder more on the user's social circle than on interest, which may be why the app has become popular with college campuses and just graduates.

However, the start-up company has no clear business model at the moment, one possible direction is to apply for payment, for example, by buying virtual roses to make you stand out among the opposite sex admirers-even though the virtual gift has no way to scale out massively, it has proven successful on the Facebook platform.

The next step for Tinder is to make it easier for users to organize the offline party and optimize the algorithm.

Tinder behind the boss is the media giant IAC, the company is also Match's owner. Released two months ago, Tinder maintained a 65% of the daily live users (when the user and the admirer of the successful match, the activity rose to 80%), so that, despite the fierce competition in the application of friends, but who can guarantee that Tinder can not bring us the next surprise? Think of the special play ambiguous card, let the photo in a few seconds instantly disappear Snapchat is in the shadow of the Instagram giant rise Up, you know, on the mobile side, the cost of user transfer is not so high, user experience and application design has a higher degree of flexibility.