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When you start creating Web content, always keep in mind that the audience of your site's content is the site's customers or prospects. Each word in the website should be written for the customer. To consider what content is valuable to the customer, such content is what the site needs.
Once you've identified what your site's target audience is interested in, you can really start composing your site content. You can write it yourself, and of course you can hire someone to write it. If you decide to write your own site content, you should pay attention to some important elements of the site content.
The first thing to note is that different types of content are more appealing to visitors and search engines. Frequently updated content is one of the most important. This is one of the most important reasons blogs can be quickly popular on the internet. People like fresh content, so only in time to provide people's daily life, business operations or other useful information in order to get people's attention. If you update the content of the website in time every day, you can attract more visitors.
Update the content of your Web site as frequently as possible. Do not update the content of the site just because of the whim. Update at least one page of new content per week. Some stationmaster may make one months plan, but the general person receives the notice when the time (assumes the website has the notification system) to be difficult to remember the website monthly specific update time. If you don't even have a notification system, it's even harder to get people to remember your site.
In general, it's hard to keep a few hours of attention on an event. If the site is updated once a month, tell the customer or subscriber that the site will have a promotional campaign next month. Most people will not remember this promotion. Of course, individuals can remember, but most people forget about it. Site content Update interval If it is one months or longer, then the effect of the site content will be greatly compromised.
When writing web content, there are some principles for composing web content. The text on the screen is different from the text on the book. In a Web page, you should allow the customer to interact with the text in the Web page, so you should use links and other interactive elements in your site's content.
Here are some guidelines to follow when creating Web site content:
Make sure that all content in your Web site is context-sensitive. Both visitors and search engine crawlers are concerned about the relevance of the site and the ads that point to it. Ensuring that everything is interrelated also increases the likelihood that the site will meet customer needs.
Use original content as much as possible. The original content is obviously much more valuable than what everyone has. If visitors can find the same content on other sites, do they need to visit your site?
Carefully check the spelling and grammar of the site's content. If the content of the website is so bad that it feels like the author has not learned English, it is too unprofessional. But it does exist, and if you're not a professional editor, it's best to ask someone to check it out before you publish it to the site.
Use not more than 10 words as much as possible. If you have to use long sentences, you should use them as much as possible around them. Visitors will never have the patience to read complex long sentences on a book, and there is less patience for Web pages. (but a longer sentence also has a benefit, at least to make your work not considered a kindergarten child's achievement.) )
Use short paragraphs and add blank lines between paragraphs. In the printing world, the blank is the enemy. Too much white space means a waste of layout. But on the Internet, the layout space is not valuable, the blank is the essential element of the organization content. For most people, reading text on the screen is not a comfortable thing to do, so adding blank blanks can help them better read the content of the site. According to past experience, the length of a paragraph should be controlled in four to five sentences.
Use unordered or sequential lists as much as possible in your site's content. The list is more readable, and the reader gets the information at a glance so that the reader can quickly find the information they need.
Inserts a title and subheadings into the site content. These elements also help visitors quickly navigate through Web content and find the specific information they need. Headings and subheadings are much more important in web pages than they are in print.
Use keywords in the right place, but don't overdo it. Although I have said it many times, I would like to remind you again. Keywords can only be used where appropriate. Remember!
Have appeal. If you do not send invitations to users, they may not do anything. If you want visitors to fill out a form, register a mailing list, or buy a product, they should be called upon to do so. As the saying goes, "there is a need to be" not only in real life, but also on the Internet.
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