Title optimization can not ignore the keyword Setup details

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The title keyword of the website is important information written in the part of the HTML file, although our head information can not be fully displayed in front of visitors to the user, but the title keyword settings affect our entire Site page ranking, is the search engine to determine the relevance of the Site page is an important element, you can see the title of a good site to write, For our site's ranking occupies a pivotal role can not be ignored, then the webmaster should be how to write to search engine satisfaction title, I mainly summed up the following four principles.

The importance of the Title Keyword layout

The layout of the site title is very important, generally speaking, the Web site title keyword more than the previous search engine to the weight will be higher, so we try to optimize the key keyword in the top of the title, in the title of the site if the use of their own product brand keywords, suggested by the end of the site title to place. If we want to do the mainstream brand, then it is another matter, suggested near the front of the title, so that the placement has to improve user clicks. Choose which way to place your keywords, or consider which requirements are higher for your product.

Second, the positioning of the key words to the standard precision

By searching the page we can see that search engine gives the page title keyword only 65 words or so, if we put the site title of the characters in addition to 65 characters, then not only in the search page of the 65 characters outside the keyword will be search engine truncation, but also by the search engine to give very low weight, So we are in the title of the site must be strictly considered as concise.

Third, the key words set to reflect the content

Within the specified character, we try to use the title to maximize the content of the site to the user, such as the site keyword "female facial beauty skincare products" than "beauty products" more easily let customers get clicks, because the search for beauty products Most of the users will be women, and more is to do the facial beauty, So in the title of the site to use as many precision words and pages related words, more easily let customers know the content of our site.

Four, the title of the symbol set to strive for easy to read

The symbols we use in the site title include | -_ and > Symbols, why the use of these special symbols, is to make the title more concise, so that customers at a glance can know the title of the approximate content, improve the readability of the title and increase the friendliness of customers.

In the site title settings in fact there are many factors are directly affecting the page hits and conversion rate, if the title keyword is set correctly, then we will find that when our page becomes a trusted brand in a search page, when a user searches for a keyword in our particular page, it is always conscious to look for your page, So we optimize the site when the title of the setting is we can not ignore an important link.

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