To meet the user's individual needs the trend of intelligent washing machine industry is obvious

BEIJING, December 30 (Xinhua Billei) With the consumption structure from the survival type to the enjoyment of the transition, and the residents ' consumption ability and the change of consumption concept, people's demand for washing machine is no longer limited to clean, energy-saving single function, high-end fashion, intelligent technology has become more and more consumers washing machines to purchase the important basis. Major enterprises continue to increase energy-saving, anti-bacterial, intelligent, mute and other high-value products research and development, washing machine industry is also changing-to consumer demand-oriented to promote the development of the industry. In the washing machine field, whether it is able to imitate the human washing action "intelligent Hand wash", detergent precision automatic delivery technology, clothing capacity perception, temperature sensing functions, or more intimate intelligent washing procedures, oversized, ultra-high-pitched design, are enterprises focus on the development of intelligent products and to bring users a new laundry experience performance. Home Appliance Association Secretary-General Xu Dongsheng pointed out that the user needs continuously refined, the traditional single product can not meet the consumer's high-quality laundry experience, refined washing solutions become an inevitable trend. Data show that 2013 1 ~ July high-end washing machine sales, sales growth of 34.82% and 35.99% respectively, in the washing machine market accounted for three consecutive years of higher, 2013 accounted for 30.81%. According to the Sino-Hong Data show, the current industry brand concentration is relatively high, the top three of the sales of washing machine brands occupy 60.02% of the market share. Haier and other brands in the high-end, intelligent and other fields of continuous technological innovation, driving the industry as a whole technology upgrades and industrial innovation. Jinliang, deputy general manager of Gome Electric power industry, said in an interview that from the store's consumer demand feedback: With the pace of life, consumers to the capacity and efficiency of the washing machine has a higher demand, large-capacity washing machine gradually become the mainstream market. At the same time, more and more high-grade, more comfortable exquisite fabrics into people's lives, to promote the high level of intelligence, according to different clothing fabrics for exclusive washing and care of high-end product appeal constantly upgrade. Analysis of the industry, the advent of the Internet economy era makes user resources become the industry's scarce resources, innovative user experience and ultimately win the user's approval to become the only true proposition of enterprise development, and to achieve this goal must provide users with differentiated personalized solutions. It is understood that 2013, Haier washing machine put forward a combination of cleaning solutions, re-assembled crystal drum washing machine, inverter dual-power washing machine, duplex drum washing machine, mini underwear exclusive washing machine, heat pump dryer Five categories of products, through the five products formed three new washing combination, "laundry + dry Clothes", " Multi-wash + special washing "," laundry dry clothes 2+1 "for different users to provide a differentiated laundry solutions, interpretation of the three unique lifestyle, greatly fit the current user more personalized, diversified washing needs. In the era of internet economy, consumers ' individualized and diversified product demand makes the traditional enterprise-centered industry development logic difficult to adapt to the new era's development characteristics, with the eliminationFee in the whole industry chain of discourse amplification, consumers are increasingly acting as product designers and their own lifestyle creators, and this must require enterprises to integrate consumers into the entire industry innovation process, through platform-type integration faster and better meet consumer demand.