Tokyo Star Bank deploys Teradata data-driven marketing platform

The world's leading data analysis solutions manufacturer Teradata (Teradata Corporation, NYSE: TDC) announced that Tokyo Star Bank, Japan (Tokyo Star) Will adopt Teradata Company's technology, the deployment of advanced analysis capabilities of the new http://www.aliyun.com/zixun/aggregation/13873.html "> Data-driven marketing platform. The new Teradata system will help Tokyo star Bank to use data more efficiently and enhance product development, sales and customer service capabilities for retail customers.

By analyzing customer transactions and sales of existing financial products, Tokyo Star Bank can develop new products in foreign currencies, deposit accounts and mortgages for individual customers. At the same time, the Bank of Tokyo will consolidate all the data into a single consolidated data warehouse to facilitate the resolution of related problems caused by heterogeneous data. For example, a personal customer or family may have multiple bank accounts, and the relevant data may be recorded in separate databases. After data integration, the bank will be able to analyze the latest summary data to better understand customer needs and benefits of the highest product and service strategic information, significantly shorten the development cycle of new products.

Tokyo Star Bank will deploy the Teradata data Warehouse dedicated platform (Teradata Data Warehouse appliance), in the future marketing activities to play a strong support for the Teradata database, The new Teradata system will ensure that Tokyo Star Bank has unique analytical insights to expand marketing. In addition, the Bank will also adopt the Teradata Business Intelligence tool Accessnavigator, as well as the powerful, fast-deployable Teradata Financial Services Logical Data Model (Teradata Financial service Logical data Model).

(Responsible editor: Lu Guang)