Tong: 8 Ways to promote apps

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The number of apps used in mobile phones is now more than 10 years ago, starting to explode. In the face of more and more apps, if you can make your app stand out and spread out quickly? I have summed up the following eight methods of promotion:

The first category: Hard to promote

Method 1, handset manufacturer cooperation bundle

This kind of hard promotion relatively, the price is lower, the scale is bigger, therefore is the row in the hard promotion first. The general price of each bundle is between 0.5 yuan ~2 yuan, a pre-installed hundreds of thousands of or even millions are easy.

This is the first choice for those who get the venture capital and want to quickly put up the installation.

Method 2, App installation platform promotion

The current mainstream platform, collation as follows:

Download market: Android, Jifeng, Android, application sinks, 91, wood ants, n More, gifted billion, an, FEI, etc.

App Store: Google Store, millet store, Samsung store, Phantom Store, Lenovo developer community, Oppo App Store, etc.

Large platform: Wo shop, Sky wing space, Huawei Huawei, Tencent Application Center, etc.

Client: Pea Pod cell Phone wizard, 91 mobile phone assistant, 360 mobile phone assistant, pp Mobile assistant, synchronous push, etc.

Method 3, Brush list promotion

This promotion is informal, but very popular in the country, after all, most of the iphone users will be practical app Store to download apps. If your app is directly in the top positions, of course you can quickly get the attention of users and get a higher real download.

However, the price of the list is relatively high, the domestic list of top25 name of the price of 10,000 yuan per day, the price of top5 more than 20,000 per day. Because of this promotion cost is higher, so generally will cooperate with the news hype together, so easy to quickly famous.

Second, soft promotion

Method 4, News promotion

News is the cheapest way to promote the Internet, write a press release, spending ten thousand or twenty thousand of dollars can be published to the 100 mainstream news portals, so that these sites together to report, there will be more sites to pick. If your headline is up to level, it's a fire.

Many international companies that do not advertise on the surface are spending money on this promotion.

Method 5, Post promotion

At present, the various types of mobile phone forums are very many, the popularity of the fire is also a lot of more active, I have organized more than 25.

1 Wit Forum http://bbs.gfan.com/

2 Android Forum http://bbs.hiapk.com/

3 Android Forum http://bbs.anzhi.com/

4 Wei Feng Forum http://bbs.weiphone.com/

5 XDACN Community http://bbs.xda.cn/

6 Zhongguancun Forum http://sjbbs.zol.com.cn/

7 91 Forum http://ibbs.91.com/

8 Mobile phone China forum http://bbs.cnmo.com/

9 Pacific Mobile Forum http://itbbs.pconline.com.cn/mobile/

10 19 Floor Mobile Forum Http://www.19lou.com/forum-1440-1.html

11 Sohu Digital Commune http://zone.it.sohu.com/

12 Dimensional Network Forum http://bbs.appvv.com/forum.php

13 Android Bus Forum http://www.apkbus.com/forum.php

14 Depth Forum http://bbs.shendu.com/

15 Wood Ant Forum http://bbs.mumayi.com/

16 http://bbs.angeeks.com/Forum

UC Mobile Forum http://bbs.uc.cn/

18 Android Forum http://bbs.anzhuo.cn/

19 Millet Community http://bbs.xiaomi.cn/

20 Mobile Home Forum http://lt.imobile.com.cn/

21 Tim Wing Ring http://www.in189.com/

22 Net Player Forum http://www.diypda.com/forum.php

23 Storm Forum http://bbs.fengbao.com/

24 Force Zhuo Community http://bbs.lidroid.com/

25 Thumb Play Forum http://bbs.muzhiwan.com/

Remember, Tong here to share the key to the post promotion, because I myself anonymously in various forums have written many clicks million posts. The experience is as follows:

1, paste no more, but is fine. Many people love to hire the Navy's blind hair, no effect. As a post in a post throughout the year.

2, do not advertise, secretly share. Do not use the form of advertising, to be shared by netizens to make an elite post, the long-term appearance in front, you can get the most ideal effect.

Method 6: Weibo promotion

Everyone is using mobile phone to see micro-blog, if the microblogging found on the application of Fun app, conveniently downloaded, so micro-bo promotion of good, or can get a good click-through. How to do it well?

App introduces micro-blog content writing, suggest to do the following:

1, directly with the download link: After clicking directly to the App Store download page.

2, content to clear the benefits of the app listed, download is because of the benefits.

3, preferably with more than a group of pictures and video, and then did not download before, you can quickly understand the app

As for the promotion of this microblogging, it is simple and brutal.

1. Award-winning activities

2, large forwarding

Third, back-end promotion

Method 7, database promotion

In the domestic, each industry in various fields of the database can be very low cost to get, with these databases, it can be a good promotion. This includes: SMS, mail, corporate QQ and so on. Short message to share the following key points:

Content is straightforward, but it's best to incorporate the following 5 points into these dozens of words:

1. Seductive words

2. App Name

3. Unique Benefits

4, Download the connection

5. Hint forwarding

Method 8, Word-of-mouth communication

To let the app form Word-of-mouth promotion, first of all, your function must let users like the unique selling point, so that users to promote friends, to maintain a good feeling. For example, Jijun to recommend me very accurate time, I am very grateful, because of threemonths on business trip, it is very convenient to understand the flight situation. When I recommend Kahui to my friend, my friend is just as grateful. Because it allows them to quickly know their credit card in the surrounding store discount information, you can save a lot of money.

At the same time, you can also design a reward mechanism to encourage users to promote. For example, the app is a normal version of the advanced version, the average user only need to promote 3 friends, without spending money can automatically rise to the advanced version. For Game app application, to promote a user, you can get a free number of game gold coins.

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Author: Tong

Starting: Electronic Commerce Arena