Touch the media to open the interactive era of vehicle information

China has entered the Automotive society in 2012, when China's car ownership broke through 100 million vehicles. Compared to the developed countries, China's car era is relatively late. In the past a long time, the car is the ordinary Chinese dream of luxury. When the car age came, the Chinese were fortunate enough to enter an era in which information and automobiles never existed in history. With the combination of information to give the car more anticipation, car information screen as a carrier to gradually turn this expectation into reality. As the leading domestic taxi interactive media, touch the media through interactive screen technology to enrich people's visual life. The development of the urban intelligent transportation in the process of the construction of China's automobile information industry, two enterprises have been attracting attention. One is BCC Communication Group Co., Ltd., is specialized in China Mobile Multimedia Broadcasting (CMMB) network construction and operation of the national operating units, the network has become the world's largest mobile multimedia transmission network. BCC transmission of the car-mounted TV terminal has been launched with China's three major auto group cooperation, car head Pillow TV terminal revolutionized people's traditional work, life, entertainment mode. At the same time, the car navigation, real-time road conditions, wonderful financial and other services to achieve a perfect integration, and completely realize the traditional car navigation workshop Entertainment mode of revolution. Another is to touch the media, touch the media is the global Taxi interactive multimedia Information screen developers and operators, is a set of interactive technology services, experience marketing services and data research services in one of the new media enterprises, but also the world's largest car media group. At present, the media business has covered 7 major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Qingdao and Hong Kong, and expanded the market of Canada and Taipei in 2012. During the interview, Touch Media executive vice President Liujiangpo stressed: "Car information screen is an important part of urban intelligent transportation, Information screen contains the most advanced touch interactive technology, both passenger satisfaction survey, traffic data collection, urban life guide and mobile payment, such as a variety of public service functions, including catering, entertainment, Public information, and so on, passengers can touch and click to choose to browse or close, we are the choice must be given to the passengers. "In the future, new technologies, such as face recognition and smartphone interaction, will be incorporated into the taxi ride experience," he said. Mobile payment, Map services, life services, tourism routes will also become the future trend of taxi services. It is understood that the impact of the media new generation of car information screen has been in the state Key laboratory system security performance testing, including head pillow Energy absorption test, combustion test, extreme case of collision testing, test results are in line with the relevant national standards. Touch Car Information screen has passed the national existing standards of testing, and is ready to cooperate with the national authorities to build a more detailed classification of industry and product standards. Perfecting the standard is an inevitable process of the development of an industry. To touch the traffic that's been wasted. Zhao, vice president of China Transportation Business Management Association, believes that taxis are a part of urban public space, warm, convenient,Humanization is the characteristic of taxi space. Car Information screen, is a new technology application, is an information tool, not only has the commercial advertising function, also has the social service function, should not all negate the product positive value, the Government may guide and the management, guarantees the product safety at the same time, causes it to maximize the public service value. A large part of urban traffic congestion is due to the idle and wasteful capacity. Take a taxi, in the congestion period, many drivers would rather rest, and so do not traffic when the road to work, the driver would rather let the traffic resources idle also unwilling to pay for congestion. What is waste? At least 20% of the taxis are looking for passengers when there is no taxi, and the information is asymmetric. Using the new technology and optimizing the taxi dispatching system in some cities, using the existing global positioning technology, mobile communication technology, geographic information system and so on, a unified City Intelligent vehicle system platform is established through these technical means. The technical integration of taxi to realize intelligent call car, the passenger can realize the taxi to inquire by the handset, call the car, call the service, by the message or the telephone way realizes the independent reservation, the real time calls the car, the real time waits for the function, can greatly improve the call vehicle service success rate, reduces the taxi empty rate, alleviates the city to jam. In Beijing, authorities have conducted a survey and calculation: the average bus operating speed of 1 km/h, equivalent to the loss of 200 bus capacity. To maintain the level of capacity, it means to invest more than 200 vehicles. As a result, some economists estimate that car congestion causes Beijing to lose about 6 billion yuan a year, meaning that every person in Beijing loses an average of 1.1 yuan a day. Traffic jams are constraining the overall growth rate of China's economy, especially in big cities such as north-Canton. Beijing has proposed a breakthrough in the modernization and intellectualization of traffic, and taxis are stylist to optimize public transport. To this, as the Chinese taxi industry information construction of the participants and drivers, the media are all over the government departments in charge of guidance and support, using new technology means to release the city is idle, wasted traffic capacity. The development of an enterprise must be closely bound together with the development of an industry, which is also the development idea that touches the media. Touch the Smart application space in taxis the Secretary-General of the Information Research Center of the Chinese Academy of Sciences and the Expert Group of State-owned Assets Supervision and administration of the State Council expert Qiping said: "Car information screen is an inevitable combination of automotive era and information age, if there is no car information screen, The car was but a sedan chair carried by 4 wheels. "In his view, the car video screen is not a small TV to move to the taxi, but to obtain information, to achieve the perfect combination of entertainment, the carrier, so that the taxi car information screen function to enrich and perfect." In the future, the flow of information will make cars a new carrier of mobile devices. Qiping that the mobile Internet is a great opportunity for China to face, the next economic tide will appear in the mobile internet, the era of information subversion or will come. Touch the media to touch theIt is the intelligent space in the information age, and the new era of intelligent media is opened in taxis. In the "touch" passengers enjoy the information to facilitate the dividend at the same time, merchants also through the car information screen will promote the promotion of information effectively, the economic and social value of mobile internet will be detonated, and the media will be the most active participation in the guide. So that the people who touch it can share the information world.