Toyota: Goodbye F1

Source: Internet
Author: User
Keywords Championship trophy
Tags company exit game save
From Honda to BMW to Toyota, in the face of huge losses, which car company is still in the mood to play the money not blink of the rich game?  Wen |cbn reporter Liu Xiang spread the brand, promote technology, mold well-known car manufacturers into the F1 tournament reasons there are a lot, but there is only one reason to withdraw-to save costs. Honda So, BMW, Toyota can not avoid.  November 4, Toyota's new carmaker, Mr. Toyoda, announced in Tokyo, Japan, to exit F1 in 2010. This is the third automaker to announce the exit from the F1 tournament. The previous year, Honda and BMW two teams, as well as one of the main sponsors of the Bridgestone, successively withdrew from the F1 tournament. When Honda CEO Fukui said in the current economic environment, "in addition to exit F1, there is no choice."  Toyota's exit is also a painful choice.   "At the beginning of this year, when the Fuji race was abandoned, Toyota is still trying to stay in F1." Speaking here, Mr. Toyoda, who was present at the conference, took off his glasses with his right hand and pinched his left hand on both sides of his nose--he tried to avoid tears (the chairman and leader of the Toyota F1 team who sat next to him Sanko tears). Toyota has been spending no less than 300 million dollars a year on its fleet since it began participating in the F1 tournament in 2002.  In the past 2007 and 2008, Toyota has spent more than 400 million dollars on the team's budget, surpassing the veteran McLaren and Ferrari, becoming the F1 's most-burned team, and spending 300 million of dollars to build their second "wind tunnel". But this generous investment, which only gave its drivers 13 times to stand on the podium, has never brought Toyota a team championship trophy.  After barely 2009 years, Toyota finally failed to avoid a repeat of rivals ' mistakes. "The current adverse economic situation in the world forces us to make this decision."  "The new Toyota family, who has a special affection for the car (he himself is an amateur racer), said.  The global auto industry has been hit hard by the financial crisis that erupted in 2008, and Toyota, the world's largest carmaker, has been spared and its global sales have plummeted. Toyota reported late last month that its global sales for the first half of the year (from April to September) were 3.483 million, down 16.3% from a year earlier. This is the second consecutive year of Toyota's global sales decline.  At the same time, its output has seen its first year-on-year decline in 11 years, down from 24.7% to 3.141 million units.  The direct consequence of the decline in sales and capacity contraction is the loss, which is expected to hit $8.3 billion trillion in annual business losses-a bullish forecast that Toyota is expected to lose $9.3 billion a year.  Saving money is not the only reason for Toyota to give up. In fact, as early as April 30 this year, after the FIA announced the 2010 new rules for the F1 series (setting a budget limit of 40 million pounds, banning the refueling of racing cars during the race and increasing the minimum weight of the car), John Huo, president of Toyota team,Victor first stood up and threatened that if the rules did not change, Toyota would not participate in the 2010 F1 tournament.  At the time, he also called on other teams to support his views. As a result, on the day Toyota announced its exit from F1, Renault convened an emergency board meeting in Paris to discuss whether to follow Toyota's exit from F1. According to foreign reports, Renault in the future may consider only as an engine supplier to stay on the F1 track, and no longer organize their own fleets to participate in the race. In addition, Mercedes is currently considering whether to continue to participate in F1 or exit the competition.  It is reported that the Mercedes-Benz internal debate has lasted for several months, but has not yet made a decision. If Renault and Mercedes decide to follow in the footsteps of Toyota, then the F1 is left with a Ferrari only.
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