Traditional enterprise Libra at both ends of the line: online

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Internet pervasive, E-commerce, network Marketing has been the general trend, if not with the times will be washed away by the torrent, while the traditional enterprises in the face of the network has been online under the tangle, a lot of companies in the careful choice of network marketing, a careless full set of losses.

The trend of online shopping

China now has 420 million netizens, among them the net buys already has 140 million, and the website already is up to 2.79 million, can imagine many enterprises have own website, whether is the enterprise website or the electronic commerce platform, in addition Alibaba, Taobao many enterprises provide a big market environment, All transactions can be done on the above. Taobao for the enterprise, set up Taobao Mall, and Alibaba has good faith, and the recent news that Ali will close thousands of dishonest enterprises, and China's share of the net purchase in the constant expansion, and in the process of high-speed growth. Successive thumb economy, housing economy and other words have also been born, more new jobs have been released, and solve a large number of people's employment problems, online shopping has penetrated into our economic work and life in all aspects.

The distress of the traditional enterprise

The big platform of the net buys, provide the convenience to the customer at the same time but let the enterprise distress unbearable. 1, the network information has no boundary, how the product can around, the price war is more and more formidable, but the enterprise's profit also unceasingly shrinks. 2, more bargaining, the final purchase order less. 3, on the line before the same price system, their products are not competitive. 4, line the same as the product of different prices will disrupt the price system, so that both appear Wolidou. The last one to hurt himself.

How to balance?

Clothing brand, Li-Ning company first took a step, in addition to open the flagship store on Taobao, Li Ning Company on its own website opened an electronic trading platform, its distributors can be traded through the electronic trading platform, but not to other online supply.

To do so is to stabilize the price system, to protect the interests of retail dealers, the second is the use of Taobao's brand and platform for the product to open a sales channel, but also set up their own independent trading platform, will attract consumers and not completely subject to the external electronic trading platform.

In 2007, Procter and Gamble opened its flagship store in Taobao, sales of the product is an electric razor, and because of the cost of the problem, in general, this product online under the physical store is difficult to see, but with the use of the Internet that sales of low-cost, this section in the traditional channel can not move the products in the online but could become hot products. Jingdong is known as the 3C Mall, which also introduced a special product. and become the network brand such as Van, Massamasso such brand is everybody expects.

Enterprises need to integrate this chain, deal with the relationship between manufacturers, distributors, consumers, set up a good distribution channels, and coordinate the relationship between distributors and consumers, and online products under the promotion of the product we can use the strategy of P & G, so the line will not conflict, and will form a benign development, each。

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