Traditional entities selling enterprises to the Internet to enter price war is inevitable

Absrtact: The competition on the internet has become more and more intense, various kinds of large and small sites abound, only you can not think of, but there are few non-existent. has been favored by everyone in the field of E-commerce competition is to the degree of white-hot, relatively, electricity

The competition on the internet has become increasingly fierce, all kinds of large and small sites abound, only you can not think of, but very few do not exist. has been favored by everyone in the field of E-commerce competition is to the degree of white-hot, relatively speaking, e-commerce sites have more clear and clear profit points, more easily positioned, while online shopping has become a fashion, and will become more and more popular, so many companies are bullish on this big cake, Many traditional offline sales companies are expanding their business on the internet, menacing, this field of war, will also be intensified.

Traditional entities selling enterprises to the Internet to enter price war is inevitable

A few years ago, the domestic e-commerce is still at the beginning of the development stage, improve the net shopping, we may think of the first time Taobao, Jingdong, such as the early start of e-commerce sites. There has been such a popular phrase "to start a business, on Taobao," that time in Taobao open an online shop to do some electric dealer is very easy to do a thing, not many practitioners, competition is relatively small, but also let a lot of people realize the dream of entrepreneurship. Now, the number of Taobao stores has more than 6 million, this number is still growing, visible competition is brutal. In addition, other large electric dealers such as Jingdong, when, Suning easy to buy, excellence, etc. already do not meet a single product positioning sales, began to comprehensive class portal expansion, these sites have a good reputation of the user, the quality is relatively secure, it is very easy to win customers. Take Suning easy to buy for example, two years ago, Suning easy to buy in the industry is also unknown, but in Suning's strong derivation, Suning easy to buy business blowout. A few days ago, Suning is announced to open the whole network price war, causing a ripple effect, when gome electrical appliances City, Bowser network, such as more than consumer home appliances online shopping mall forced to follow up, a full-scale war on price, a time Shiji.

Struggle in the slit, where is the outlet of the small and medium electric business

As an entrepreneurial webmaster, have always dreamed of a site of their own electric business, but the form of the grim but often let me daunting, E-commerce is to customers out of the cash in your Web site consumption, this trust is the establishment of a very difficult process, if there is no strong brand and Word-of-mouth to do the backing, This process will be unusually long. I think the following way is worth our consideration:

1, standing on the shoulders of giants dancing

This is a low cost but easy way to succeed, compared to their own e-commerce sites, relying on limited funds and manpower to promote, maintenance, publicity, no such as alternative, with the help of the giant's shoulders, such as Taobao on the shop, the cost of building a site than their own smaller, more trust to build the cost is much smaller. Many people go to Taobao shopping, is to believe that Taobao brand, so we can take this opportunity to start from Taobao, build brand and Word-of-mouth.

2, make the caliber small, do fine

Comprehensive category of portal shop so that we are all yearning for the goal, but early if the portal shop, then will die. We need to find a breakthrough, this breakthrough must be small and then small, if you can do the blind spot of large electrical dealers, it is very development. This requires that our products have their own unique characteristics, if only we can do, others do not, then who can prevent our success.

3, adhere to their own, do not drift

Can not blindly follow the trend, we are doing things, that we started already late, the same thing fire to the white-hot, then it means that we missed the best entrepreneurial opportunity, so blindly follow suit, not long-term development.

4, the line on the combination of wire, heating each other

If E-commerce can be combined online and offline, then it is easier to obtain customer trust, while the two can also help each other, contribute to word-of-mouth construction and brand promotion.

In any case, want to develop, we must go out of their own characteristics, do something different from others, from a point to do, do fine, adhere to their own, do not blindly follow the trend, otherwise it is very likely to become cannon fodder on the battlefield.