Traditional national wind theme import into the mainstream, domestic-made hand tour national Wind theme how to reverse attack

Chinese hand Tour since 2010 began to exert force, in a short period of four years to develop the market value of more than tens of billions of large markets, accompanied by the huge value of the market, is a transition into the hand tour of the markets of the giant, as well as carrying all the assets resolutely joined the gold rush of small and For a time, various types of hand-travel products springing up, the APP store on average every day more than hundreds new tour shelves let hand play home mobile memory overwhelmed, but also let the domestic hand tour market presents the "Hundred schools" trend. However, in many of the subject of hand travel, the traditional national wind theme has been in a more vulnerable position, such a situation so that many people in the industry can not help but ask: How should the theme of national wind attack?

Traditional national wind theme import into the mainstream

In fact, if the list of the App Store to do a general observation, it is not difficult to see the top of the game type is mainly the main Meng department of Leisure-style hand tour products, for example, "cross the road every day", "Happy to eliminate music", and so on, as well as the main heavy hand tour users of the hand tour products, such as the World 2, Dark Avenger and so on. But whether it is a leisure type hand tour or a heavy class hand tour, its background setting and the theme of the game mostly imitate Japan and Europe and the United States and the mature hand tour, to the fantasy theme, while the Chinese traditional historical stories such as "Journey to the West", "kingdoms", such as the background of the hand tour, although often, but players early on its aesthetic fatigue.

The reason is that imitation of mature hand travel more easily in the short term return is leading to the current import market flooding the root cause. Whether it is the adaptation of mature end of the tour, such as The Legend of the sword, or direct use of hot anime IP, such as "My Name is Mt" "Sailing king", has been an unprecedented success, which also makes more and more domestic hand tour on the road of imitation. The common feature of this kind of game is in the world view of the establishment of the mainstream of the Japanese animation and Western Fantasy as a reference object, so that the game can be greatly shortened the development cycle, so as early as possible to achieve profitability.

In contrast, the traditional theme of the hand tour not only need to set up in the background, the task text to spend a lot of time, in the character skills and even the choice of the type of game also need to be a long time to explore. This makes the traditional theme tour of the development cycle is often a common hand tour several times, which also let a lot of quick success of the manufacturers deterred.

Unforgettable traditional theme million strange tan plastic country wind masterpiece

However, not all game makers have chosen to "make a vote to run" short-sighted development route. There are still some unforgettable national wind manufacturers, with cavity national wind feelings on the difficult road of reverse attack. The successful creation of the "tournament Zhaoqin", "The World", "five Tiger" and other quality products, such as Love network, is such a dedicated to the traditional theme of the hand to carry forward the company, its 2014-year wind theme ARPG masterpiece "Million Strange Tan" has entered the seal test stage.

Different from the mainstream ARPG, "million Strange tan" did not choose the western fantasy this common type to create a game of the world view, but the ingenuity of the choice of the ancient Chinese supernatural novel "Liao Zhai Zhi Yi," The Phantom as a blueprint. As we all know, "Liao Zhai Zhi Yi" as an excellent ancient Chinese ghost short story collection, even in today's younger generation also has a considerable reputation: not only has been adapted for the TV series, there have been several of its theme of the end of the tour and page tour in the market, but in the hands of the field is still a few people. The love of the network to create the "million Strange Tan" bold selection of "Liao Zhai Zhi yi" in the ghosts as a game blueprint, enough to see the country's wind style to carry out the end of the determination.

The innovation of the new million-odd tam

"Million Strange Tan" selected "Liao Zhai Zhi Yi" as the World Outlook and Task Line blueprint, is not simply rude to the classic stories in the story of the transplant into the game. In fact, in this era of information explosion, players can easily access to the network on the stories of the story of the legend, and this means that simple to do a porter does not make the player satisfied, it is difficult to play in the game of a breakthrough.

So "million strange tan" although in the game to join many of the characters as NPC and monsters, such as cattle head, buttresses, cat demon and princes, such as butterfly Demon familiar role, in fact, in the task is not just a simple reference, but more innovative place.

For example, when a player enters a game to start a task, a NPC "Mystic Person" appears. This NPC will play a vital role in the entire mission process. And when the player follows the task line, completes the first chapter "The Heavenly Book Secular", the mysterious person requests the player must save the name "Peixing slave" the NPC to be killed by the cat demon. At this time the task automatically to the second chapter "Tibetan Bodhisattva", the mysterious person will go to the underworld with the players, and Yama fight and call back Peixing slave's soul. Believe that the four famous Chinese classics of the players will find that this section of the story and another ancient myth, "Journey to the World" in the great big, write off the fate of the book is very similar. And this also from a side to prove that "million strange tan" is not simply the "Liao Zhai Zhi yi" Classic story moved to the game, it is a thorough study of "Liao Zhai Zhi yi" and other ancient myths and masterpieces on the basis of mastery, and then completed the world view of the framework and task line settings. And as the plot continues to advance, "mysterious person" real identity to be exposed: the Tang Dynasty famous poet Bai Juyi.

In fact, in the original novel of "Liao Zhai Zhi yi", Bai Juyi did not intersect with the characters in the story. But "the million-odd tam" after fully absorbing the essence of "Liao Zhai Zhi Yi", the project team also determined to Datang Zhen yuan 15 years de Zong Li period for the background of the Times, the Celestial queen and Demon Wang Jinji a wager about lead to heaven and earth between mortal beings, fairy, demon into endless battles for the story background. This kind of on the basis of historical facts in the setting of the aerial element, not only makes the game's world view more fantasy color, but also let Bai Juyi and other original books did not appear in the historical figures to gather together.

And in the boss's setting, "Million Strange tan" also adhering to the "warm and innovative" design concept. In addition to the Fox Demon, Cat Demon in the "Liao Zhai Zhi yi" in the mirror frequency of the very high role, black and white impermanence, the Tibetan bodhisattva in the "Journey to the West," and other mythological masterpieces frequently appear in the "Million Strange Tan" in the world cameo in a NPC. These introduced elements not only make the game more prominent "strange" the core selling point, but also to play in the game has risen a step.

Long way to repair the country wind theme tour of the gradual rise

In fact, "million strange tan" is not the only main theme of the traditional national Wind tour. NetEase's SLG hand Tour "My Lord Mo" and Tencent "seven male hegemony" also chose to "the novel of the Kingdoms" and other masterpieces as the blueprint of the world Outlook. While for today's increasingly fragmented hand-travel market, traditional national wind theme of the hand tour is still slightly weakened, but the players on the market on the Japanese, European style of hand travel more and more feel the aesthetic fatigue of the current, the national wind theme of the development of the hand tour has gradually been the vision of the hands of the manufacturers to pay attention to. Whether it is the history of the 5,000-year history of the essence of precipitation down, or has been circulated since ancient times, all kinds of masterpieces for the game planning provides endless inspiration. Therefore, although the road ahead is still long, the rise of National Wind theme tour has been unstoppable.

The closure of the million-odd Tam is nearing its end, and the days of its official landing on iOS and Android platforms are getting closer. We will be waiting to see what kind of answer will be handed over by this oath to the end of the national wind.