Traditional retail industry Busy "surfing the Internet", Brand is "NET" the biggest advantage

Wal-Mart, Kat Island, Carrefour, Rainbow, old treasure and so on are rushing to open online stores

Today, no one is able to withstand the surge of e-commerce, even in the traditional retail areas of deep pockets, deep-rooted "big crocodile". Recently, Wal-Mart and the island of Guangdong Kyrgyzstan are about to enter the news of E-commerce, Carrefour has opened in Shanghai and other online shopping malls. And in Shenzhen, Rainbow's online mall has begun to trial, the old PO is also actively seeking to enrich the function of the online mall and content.

Taobao and other E-commerce success for the traditional retail business into e-commerce has accumulated experience, but the traditional retail business with the emerging E-commerce platform is in different areas of growth, when its "old" eligibility to enter a new field, advantages and disadvantages are very obvious.

Traditional retailing is busy "surfing the Internet"

The growth of the net-buying clan is the fundamental reason for promoting the electronic commerce in the traditional retailing enterprises. Although the entire traditional retail industry has maintained a steady growth situation, especially the leader of the market share in the further concentration, but they have to face up to the net shopping has gradually become one of the channels of people's daily consumption, to continue to maintain the leading position of consumer market, E-commerce is they must enter an area.

As mentioned at the beginning, about Wal-Mart and the island of Guangdong Kyrgyzstan have already opened the idea of online mall, so many consumers expect to be able to buy their goods at home. Carrefour has started this exploration before, but the scope of E-commerce is currently limited to both Shanghai and Beijing, Shenzhen residents can not understand.

For Shenzhen residents, it is more likely to experience the local department store enterprises brought about by the "online shopping life." Now Open Tianhong Online Mall page, you will find that it has begun to enter the trial operation, distribution, online banking payment, such as the basic functions of the network has been available. The old treasure side revealed that it has been operating for some time on the online mall is also in the tight, soon including online payments and more new experience will be easy to achieve.

Brand is the biggest advantage of "net"

For the retail enterprises involved in e-commerce practices, the industry generally believe that e-commerce in the mainland has gradually become mature, the use of other people's experience to build their own stage this time has come, early entry means to occupy the first opportunity. Moreover, for the traditional retail enterprises, their long-term cultivation of the brand and credibility is its biggest advantage.

As we all know, with the rapid development of electronic commerce is accompanied by the online purchase complaints of the synchronous growth, a few years ago, almost rare in the field of online shopping complaints has become a consumer complaint in Shenzhen hot spot. Statistics from the municipal Consumer Council show that in 2009, Shenzhen online shopping complaints 141 cases, the year-on-year growth of about 127%. Online purchase complaints of high and current e-commerce threshold low, the majority of E-commerce business is small, scattered has a close relationship, and Taobao although the scale is large, but its Consumer-to-consumer business model led to a high degree of integrity, the situation of various disputes.

And the traditional retail business is different, whether it is "imported" Wal-Mart, Ji Island, or the local rainbow, Old Bao, has established its own stable brand image, its integrity is worth the trust of consumers, and its physical stores and shop co-exist way will not let consumers "complaints without door."

Reporters in recent interviews, many people have said that, compared to other e-commerce platforms, they are more willing to rely on the rainbow, old treasure, and so on, after all, has many years of consumption relations, now is only the way of trading has changed.

Traditional retailing still has a lot of "short boards"

Although backed by the brand and credibility of the two major advantages, but the traditional retail industry in the new field of E-commerce is still a clear "short board."

The first is the price of the question, in the Rainbow and the old Po's online mall, the reporter noted that the price of the product is almost no difference with the physical store. But the biggest advantage of online shopping is the price advantage, the traditional retailing industry obviously cannot embody this advantage. Because even if it can be done to lower the price of the online mall, it will be the long-term operation of the physical store to form a shock.

There are also industry insiders said, logistics and distribution is also the traditional retail industry "short board" one. Now Taobao and other E-commerce giant commodity can be said to reach the national and even the world, its goods circulation has completely breached the geographical restrictions. But for the traditional retail industry, this strong logistics distribution network still need time to gradually build. So the earlier Carrefour in E-commerce is only in Beijing, Shanghai two places to achieve "online shopping", and in the Rainbow's online mall, the reporter also saw "The current online rainbow only opened in Shenzhen Region distribution services, later will be opened in other cities distribution services" special note.

However, although there are still many deficiencies, most traditional retail enterprises for E-commerce is still full of enthusiasm, they hope to be able to make up with the time to clean up with Taobao, excellent network between the gap, at the same time with their own advantages and fixed customers on the network to share a cup of soup.