Trend-Looking Easy network Salon explores the mysteries of digital marketing

The first phase of the "2013 Digital marketing Trend Outlook" organized by Yi Network was successfully held in Beijing on May 10. This issue of the salon invited Chinese online education technology company operations director of Prosperity, Beijing Desheng Advisory Services Co., Ltd. founder Shanyi, Micro-bo Easy Senior marketing manager Lin, New Bridge PR CEO Shen Zhiyong, Department of Core City marketing vice President Liu Hongxian, Crystal Education market director Han Jianguang, Storm audio and video senior marketing manager Zheng, Wang Baojin, marketing manager of Tower Reading, Renren public relations manager Gang, easy to think the senior analyst Huangmeng, easy to think the senior analyst Sun Pelin, work together digital marketing service providers and advertisers, from the service trend and marketing needs of two aspects of the current digital marketing field of real "dry", pulse digital marketing development trend. In the salon, the Bridge PR CEO Shen Zhiyong has made a wonderful share of the years of experience.

Chinese online education operations director of the prosperity that the digital marketing core is to dig out the number of how to use. "When I went to Tencent in 08, I learned that Tencent had been doing something, is the user's data are dug out, at that time it wants to do a game called" through the FireWire ", it was mining all the user data and shooting game related data, and applications in the push, such as window, email, preferential information and so on, the response is very enthusiastic , "Through the FireWire" became the most fire game. Therefore, Tencent has huge data, it can be done this matter. If the enterprise has a lot of users but can not accurately extract data, then need to have a professional body to do this thing, if you can have a software to help enterprises or individuals to conduct data analysis, the market is also in demand, this is the field of digital marketing unlimited prospects. ”

Shen Zhiyong, a new bridge PR CEO, said that in the field of marketing experience, explained the digital marketing "past and present life", he said, in 2007, 2008, in the industry more mention of Network PR, Network Marketing, forum marketing, micro-blog marketing, and now they are more large data, And the Internet, inseparable from the number.

on how to apply digital marketing to the enterprise, Shen Zhiyong said that the application of digital marketing is different from the past, regardless of the size of the enterprise, whether or not the traditional enterprises, the first need to familiarize themselves with and understand the new media platform, followed by the need to be prepared, especially to maintain an open mind.

The founder of Shanyi, according to its own practical experience revealed that micro-BO digital marketing conversion rate is very high. In addition, Shanyi also admits that digital marketing does encounter a lot of difficulties in practice. He says digital marketing tools are difficult to develop, and digital marketing tools are too complex to use. Shanyi said it expects digital marketing tools to be available free of charge and to provide advanced services.

In view of the late digital marketing effect how to evaluate, micro-blogging senior marketing manager Lin published his own point of view, Lin that, this is mainly to see what the purpose of enterprises, micro-bo easy to contact customers have three kinds of demand, the first is to flow, see how much traffic can finally bring them, the second is to do the brand of large enterprises, Finally see how many brands exposure, the third is to do the official microblogging, to add powder, and finally see how many fans they can bring. These are the different needs of the enterprise, micro-chih finally will be based on the different values produced by these requirements to evaluate. For example, micro-chih once did a flower shop marketing, they want to play out the brand and there is no rigid number of rules, they contacted the micro-broad number for forwarding, xiaolu that after forwarding the store's microblog fans rose more than 60,000, while the flower shop 1000 Yuan Valentine's Day package all sold out.

On how the Enterprise prepares the digital marketing, ComTech Core City marketing vice President Liu Hongxian think, "First of all, the mentality is good, traditional enterprises are generally very pragmatic, especially in Shenzhen, the traditional enterprise, in the Internet wave, the company's thinking to change, the boss to think clearly, the real people to think clearly, Also need to have professional people to do professional things. Secondly, there should be external resources to bring the traditional enterprises, the appropriate time to invite external resources is very necessary, but we can not rely entirely on the external. ”

Crystal Stone Education Market director Han Jianguang that digital marketing is important for educational companies. Han Jianguang explained that the Crystal stone education itself by brand growth, crystal stone education is a digital image services company, and digital marketing to solve the problem of brand promotion.

Wang Baojin, the marketing manager of the tower Reading, said that in recent years the Internet tide, digital marketing for marketers to put forward the most important requirement is to allow users to obtain more accurate. For example, the tower reading literature can be based on similar users, to recommend books. For the relatively traditional enterprises, the role of digital marketing is to bring aggregation and precision, this is a quality of corporate brand promotion is also a qualitative display and appearance, because digital marketing and the previous simple and extensive way different.

In addition, in this salon, Huangmeng, a senior analyst at the Analysys think-tank, interprets the definition of digital marketing from a higher perspective. Digital marketing, like E-commerce, can be interpreted literally as "digital" and "marketing", says Huangmeng. Huangmeng that the supply-demand relationship and business model have not changed in the digital marketing arena. From the macroscopic point of view, digital marketing actually realizes the digital marketing relying on the internet, from narrow point of view, digital marketing is to realize the application data, relying on the entity user's data to carry on the precision marketing.

Huangmeng said that from the traditional sense, traditional industries or traditional channels of marketing, has come to the bottleneck of the dividend. The future market, involving the promotion of the long-term marketing efficiency and the promotion of marketing value-added, requires the use of Internet and digital means of industrial transformation and upgrading. From the advertising marketing level, relying on digital, relying on the internet, to carry out industrial upgrading adjustment.

Storm Video Marketing department Zheng is optimistic about Taobao and Baidu data utilization. At present, video and games are the hottest two industries in the Internet circle. Last year to this year, there has been a horizontal web page side of the video site merge, as well as the web side and video client mergers, the video industry has a great impact. And the merging of video industry, want is traffic and data. The need for data and user volume is particularly large.

The salon event has been the guests of the strong support of the guests to speak freely, Sharon after the end of the exchange of business cards and exchanges industry information, care about the unfinished in the salon fell to the curtain. May 24, the second phase of the Yi Network News salon will be held around the digital marketing, for how to perceive users, how to win the market and other topics for discussion and exploration, interested friends can then focus attention.

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