Triple Life Weekly: The Pedigree Power List of CCTV Spring Festival gala

"Triple Life Weekly," the cover of the CCTV year of the Rabbit Spring Festival gala opening song and dance performance "Home for the Spring Festival" extended reading: CCTV Spring Festival Gala: Entertainment in advance of the Triple Life Weekly: Huat's tragic sense of life Weekly: CCTV Spring Festival evening record holder Gong don't make, Spring Festival gala Hong Valley　　The stage of CCTV Spring Festival Gala. What does this space of physical description mean? 6 years ago, this newspaper reporter interviewed Zhao Benshan, speaking of this performance space, is indeed his interest--such a pattern of performance space, "actors and audiences are difficult to establish interaction, now basically with applause instead of laughter, but natural excitement and forced excitement is not the same thing, forced excitement is no longer pleasure, but labor." Unfortunately, at that time can be recorded and released only Zhao's humor, no real experience in the performing arts, journalists can not understand the space of professional actors sensitive.　　Zhao Benshan enthusiastic "space" observation and thinking, not seriously treated, then lost the spread. 1998, the Spring Festival Gala opened a hall.　　Such a spatial pattern, whether the party is dominated by television, or the stage-led to control, or the combination of the two and how to combine the contradictions between-Zhao Benshan's space-sensitive sense of discomfort, in fact, throughout the present. The decisive power of physical space to the performance transformation, although the basic is not the audience can perceive, but powerful incomparable. In such a stage, Zhao Benshan said his performance, basically "Roar", and said Crosstalk Gong, single Mouth said, has been unable to control the scene, must join the vigorous limb movement of the sketch action ... All stage experience is challenged. And the larger stage, such as the gymnastics style of performance, began to enter the performance space. This, it seems, is the rise of television-led control.　　Only, the form and content from this separation, the Spring Festival gala really "protagonist", even just the host. Is it just the separation of form and content that comes with space? It's not that simple.　　This space, to install too much content. One of the important facts of our continuous observation and record of the Spring Festival Gala is: the 2010 Spring Festival Gala, the industry estimates, advertising revenue has 650 million yuan, which is equivalent to the second advertising revenue in Hunan TV annual advertising amount of 1/3. And a spring Festival gala investment, "direct production costs only about 10 million yuan." Therefore, the Spring Festival Gala is a profit myth, its investment rate of return as high as 600%.　　Relax a little, the studio Hall, if the space is small, sponsors are not enough to sit. What is the structural arrangement of content production in this space? The interview of our correspondent, the answer given by the direct parties, in short, is the proposition composition. This year, for example, it will inevitably have the following: The 90 anniversary of the party, the Asian Games, farewell "Eleven-Five" ushered in the "Twelve-Five", the people to fight Yushu earthquake, Wenchuan three years of reconstruction ahead of schedule, moving Chinese-style characters or moral model; performing military life, migrant workers ' lives, overseas Chinese, ethnic minorities ... Of course it's very rich. But China's richer hierarchy. From the most important creatorPoint of view, in this hierarchy, the gradual formation of the fact that the logic is: Create the author guesses the intention of the Director, the director guesses the reaction of the leadership, the leadership guess may have the opinion ...　　Before the end of the eve, all the participants, in fact, only one state: Nervous! Tension, coupled with years of such circulation, the results of the Spring Festival Gala director even told this newspaper: "The audience standards are often stricter than the leadership."　　"The party, as well as entertainment, the intention of happiness, in the combination of various forces, the natural gradually disappear." Born in the planned economy era, grew up in the transition period of planning and market economy, and matured in the market economy era of the Spring Festival Gala, its formation and development process, including too many factors. The control of the entertainment resources, the inclination of the administrative resources, the exclusive of the viewing resources ... The party as a whole, is a planned economy production, market economy sales. So, the only and unprecedented. Spring Festival Gala Director Nature can be very honest and very frankly said: "Critics do not know what the Spring Festival gala means!" "But the monopoly has assembled all the resources after the consumer?"　　What is the real problem of the Spring Festival Gala, is it really like more than 80% of the ratings can be "proud"? 1800 square meters of hall, in this space, the year Eve this party is to let more than 80% Chinese audiences entertain and happy. True question, Zhao Benshan actually already reminded: natural excitement and forced excitement is different. 1800 square meters of large space, only the normal state to create the basis of happiness-affinity, has been too difficult; At this time, the many interests of the influx, the result is naturally, in a cordial to the extreme way to eliminate the affinity.　　So, where's the fun? Where does happiness come from? Is this the challenge of the Spring Festival gala or the future? The peak of this party, everything is a scale, but has begun to get away from--this year has included Oriental TV, Anhui satellite TV, Hunan satellite TV, Yunnan satellite TV, tourism satellite TV and Guangdong satellite TV gave up the broadcast. Year Eve this late time monopoly, has appeared the gap, the choice right will produce from here ...