Tumblr commercialization: Gossip also makes money

"Light Blog" originator Tumblr now has 50 million independent blogs and 20 billion posts. Newsweek commented: "If gossip can make money, TUMBLR should be bigger than Wal-Mart." "Now it looks as if it is still groping on the way to" gossip ". TUMBLR founder and CEO David KAP Light Blog website Tumblr to advertise on the page. It sounds like a cliché, but for Tumblr it seems like a black humor. David Kap, a 24-Year-old founder and CEO, said in an interview with the Los Angeles Times in 2010 that advertisements made them queasy.　　Now he openly admits that it was a bit silly to say that. From May 2 onwards, advertisers can buy ad units at Tumblr radar and Tumblr focus locations. Both previous websites recommend other popular posts and important channels for premium users.　　In the company's new sponsor page, the American Lion Gate Film's "Hunger Game" blog was put in the "Tumblr focus" for demonstration promotion. Tumblr on the road to advertising is not without warning. In February this year, they launched a "spend a dollar highlighting specific content" service, users can post blog posts, a dollar, add a variety of tags to the post, so that it on the friend's timeline page more eye-catching. This actually gives the brand a green light.　　Both Emma and the little unknown artist can use it to promote their brand. In an interview with the Advertising Age, Carp explained that they did not specifically design the service for the brand. "We don't expect Vogue to spend a dollar on every post, and they don't, in fact, make the whole experience worse." But like Reuters, adding ‘ breaking news ’ labels to specific news is a good feeling.　　"said Carp. "We want to provide a wonderful experience for both advertisers and users, so we are very careful when we develop these products and we want to find the same visionary advertisers," Tumblr said in a public statement. "If gossip can make money, it should be bigger than Wal-Mart," Tumblr said. Newsweek commented. The latest public figures show that Tumblr has 50 million independent blogs, 20 billion posts, valued at more than 800 million dollars.　　For a company that founded 5 years of high speed development, finding a reliable profit model is an unavoidable growth pain. The best self-mirroring Tumblr is the originator of "light blogging", dubbed "the coolest social networking site" by Newsweek.　　It's a product between Twitter and blogging, but in fact it's a little bit more difficult to understand as a multimedia version of Twitter and a blog that adds interactive functionality. It is not a website that exists to please everyone. "Give the person who has the idea the first business card to introduce themselves to the same class" maybeIt's the right way to say it.　　Its content-publishing platform is no less than the professional media.　　When you create a Tumblr account, you can post your ideas, photos, links, audio and video, and so on, all the things that blogs can do can be Tumblr and simpler. Tumblr provides a lot of templates, and WordPress compared to more gorgeous, more flexible, more simple and easy to use, you can freely change the page layout and page details.　　This is good news for those who are passionate about producing content, or who rely on carefully reproduced expressions of personal interest. Like Twitter, you can also follow blogs you're interested in. But it is not the "people" as the center of social networking, but content-centric. "Forwarding" and "liking" are two core features. Its social logic is not from people to people you might know, but from content to similar content you might like, to a circle that likes similar content.　　People who are passionate about consuming content can also get a sense of satisfaction here. Fashion photographer Terry Richardson every time he finishes a supermodel's underwear photo, he publishes a piece of content in his Tumblr.　　Jay and Beyonce were the first to think of their Tumblr blogs when they were ready to show their new daughters. In essence, Tumblr is a better use of simpler blogs to make it easier for people to express themselves.　　For ordinary people, see a funny picture on the Internet, click the mouse can update a small blog, Tumblr as if more like clipboard exchange. But Karp wants people to spend more of their time running it. "It took a while for people to accept that they could be found on the internet," he said. "The best solution is to create a Web site that will show you how to do it," he said in a media interview in 2008.　　"Such a site may not have much privacy, texture and reprint will reflect your temperament." "I has on the internet," said Andrew Miller, an Tumblr old user, in Bovenri. But what I value most is my tumblr. This is the link I send to others when I introduce myself to someone.　　It can best express ‘ who I am ’. People can browse through my creative work over the past four years to see where my inspiration comes from. I used Tumblr to record my life in Japan, recording the images and sounds that once touched me. Andrew has been with Tumblr for four years.　　He is an American who works in Japan, doing ad copy and serving Nike, Sony Playsstation and Google for a long time. Andrew said: "Over the past four years, I've felt that there are other platforms shaking bells and whistles and trying to get close to Tumblr, but none of the platforms have reached the goal Tumblr originally promised: Tumblr is the best way to express your online creative identity." In this subdivision, it has no competitors. ”　　Tumblr's core competitiveness because of the Tumblr characteristics, each user can easily build a brand, or make a media product. Remember that famous "Dad's Monitor" on Twitter? shitmydadsays? It is easier to create similar or richer products on Tumblr. Mcclurken opened a blog called "Perez hamiltion", imitating the gossip site PerezHilton style, writing American historical figures and events gossip. "Are we surprised?" she wrote in a solemn note. No! Are we excited? Yes! John Endeco (the first colonial leader in the state of Marseille) wants justice for the Indians! Mcclurken initially wanted to build this blog on WordPress, but was attracted by the Tumblr community atmosphere. "It's amazing how Tumblr can withstand so much traffic, and it's much easier to use than some of the smaller custodians," he said. "An American Indiana girl Taylor Ruthbaldwin has been serialized on Tumblr since 2010. "I hardly read my mail before I used Tumblr." "She's a person who likes the old technology, like VHS cassettes and Walkman," she said. "At school, I was the one who disappeared silently in the crowd." "And then I went home, and there were many people like me on the Tumblr," she said. "This is the mindset of many creators: what they want is a simple and useful service that goes on."　　Just like a proper restaurant, the decoration is good, the food is clean, the waiter is not annoying, the table is very high. The most creative group of people, sometimes not the most love to try new things of a group of people. Fashion master Karl Lagerfeld, who doesn't even use iphones and computers, loves newspapers and paper media.　　Building Master Glen Shift Carter (Glenn Murcutt) has no computer, no e-mail, also do not surf the internet, still insist on drawing by hand. A group of active high-quality content producers is Tumblr's core competitiveness. Tumblr reinforces the way in which tags get content, and each label's vertical content channel looks like a magazine made around the keyword. Each label has a private administrator, and those who publish a lot of people "like" and "reprint" The content will be chosen to do "edit" to help filter the quality content under the label. Although the staff is complex, but under the label can still find a lot of quality content.　　Brand promotion, want is the atmosphere and quality sense. There are concerns that advertising may deviate from the core values of the content producer community. On all websites, only a small number of people are willing to produce content, and large groups are ordinary people who only "forward" and "like".　　These two groups are not equal exchanges, but more like the relationship between idols and fans. Let the advertisers use the insideIt is not difficult to win fans, the story and atmosphere to impress people, which in the last century has been skillfully used by the advertising industry. Before Tumblr announced the advertising strategy, already has the brand to fancy the marketing value here. The Washington Post, the Guardian and Newsweek all set up their own Tumblr. of a Kin (d Note: A US electric dealer) sells a limited edition of clothing and accessories through the Tumblr.　　They sell two items a week, from the designer's exclusive license, to tell the ins and outs of the product in a small story. "We're not building Tumblr for brands, they're uninvited, especially in design and journalism," he said. They let us see the different angles of the world. For the past two or three years, we've been observing their behavior, documenting their habits, and trying to figure out what they find useful.　　Carp said in an interview with an Ad Age reporter. To strengthen the status of content producers, TUMBLR even recruited journalists and editors. Senior journalist and editor Jessica Bennett, from Newsweek, served as Tumblr's executive editor.　　He sees Tumblr as a city of 42 million, and his mission is to travel through the city's various ideas, themes, and interesting people. The day of the formal embrace of advertising must be a turning point in the history of Tumblr. In an interview with the company, Tumblr said he would pay close attention to how many people were using it every new performance. "If it's not popular, we'll break it and try something else." ”