Turn comic into brand's runaway comic

This topic is a character interview. Wang Tianma, the founder of the cartoon called "Tian An Yun Tu An Shi Mang Zhi Zhi". As with hundreds of graphic communities, the current ridiculous cartoon can be said to be popular social network of young people like the cartoon network site, and it draws on the style of Rage Comics, without too much promotion in the popular case of the domestic . So in the runaway comics behind the fact that hidden what kind of trade secrets?

Q: When the ridiculous comics quickly became popular in Huaxia during the past four or five years, the traditional animation format is very difficult to reach such a speed and content explosion impact. When you stand in the perspective of operators and founders, can you talk about the biggest sentiment?

Wang: To achieve such a result, I think it is still very pleasant surprise. Although I do not want to be silly, I would first like to thank everyone in my team, for they are great. And secondly, I want to thank our loyal fans for their creativity. and. Although I am the founder, but I want to design my product, and then give it the soul; and more importantly, the product is how to achieve it, to create the body. In fact, these achievements should be said to be given by my team and our users.

Everyone in my team, love and insist on the product as good as me. They are the first user, secondly, the staff; our users are also, they like violent, so willing to make violent, the official website to contribute fresh materials. With such two groups of people and the exchange of two batches of people, a product is bound to be indiscriminate.

Q: there are so many fans running away comics, it should be said that a large part of the traffic thanks to the mobile terminal. How do you interact with different groups of fans and stick your fans firmly?

A: Yes, we are also more and more aware of the potential of the mobile user base to develop. Users are the original PC side, in addition to the content of the site strive to be the best outside (in addition to their own comics and video creation, but also to review a good submission), but also make a good sense of community. In addition to the development of the maker, we also made a website content classification, site area activities, facial expression center, author level badge, Nimacoin (storm romantic exclusive virtual tokens), Storm Man official forums and so on.

Originally our product mobile terminal function design, just to make PC users use mobile phones to see the brutal, because the use of mobile phone production is very difficult, it is too difficult. However, we tackled a number of technical challenges and developed handsets (including mobile and tablet products) makers to maximize and optimize mobile user experience. In addition, the function and content of the mobile terminal are as perfect as possible, and the gameplay approaches the PC terminal as much as possible. These are the directions we need to work hard on in the future.

Q: Runaway business model is? How to profit? For the traditional animation business, what advice?

A: The business model or advertising it. Mode should be regarded as different from the new Internet advertising model is somewhat similar to the traditional media model. Everyone should not see the storm any platform advertising, including any banner, push, pictures or text ads.

We really do not like to watch ads, no matter how good the product, with next to blinking ads, you will be a little irritable, especially the kind of rich media ads that can block the sight, even now channel advertising has become a platform for each platform There are, and users can accept from the heart of an advertising model. Core users and sticky users do not say, little effect; if a new user, especially APP users, do not understand our brand and product, once jump to another page, whether we still come back? But very worried about our users, afraid they even a little bit do not like us.

So we think of the spread of television advertising forms. TV commercials We have seen several characteristics: If the programs on one TV station are done well, then the quality of advertisers and advertisements is also high. If a program is good-looking, I will not change channels during the commercial interviews, for fear of missing the program that starts right away ; If creative advertising, I not only do not disgusted, but will read the ads along with them. Well, in other words, the internet is the same, and if a brand and the product do it well, then it will attract good advertisers; if we do it with our ads in comic or video, it does not matter Let our users repel us and read advertisements between laughter and inadvertently. Now users, are very smart, where the ads, we all know that advertising is to click on the people but not as much as in previous years, even if clicked, downloaded, after all, into a sticky user that Some people still not much, the effect will still be limited. On the contrary, advertising that conforms to the cognitive process of human beings is precisely the mode of thinking of the television advertisement. If we can do well, it will not damage our own users, will also be responsible for the advertisers, is a duosquan approach.

As for the enraged traditional anime business enlightenment, the traditional animation business, we do not quite understand, it should still be through the sale of their comic-based copyright it, the development of ideas should not be very close. Our ideas and models are for reference only. The traditional animation industry has its own way of development. I will not make too many suggestions beforehand.

Q: In recent years, animated movie market quite fire, you can do variety entertainment, and that will not consider making a big animated movie?

A: This, the future should be, we have thought about this direction, everything is possible. But I dare not rush this conclusion now. Animation market or the movie market is not fire and fire, can not do, are not blindly follow suit. Now the mobile game market is very hot, there are a lot of people and teams are doing game products, and some teams even do online games now to do hand tour, wave after wave, like a war like. There are many teams and companies that are missing and everyone can be successful. We are still slowly exploration and analysis of our user needs, we are not very familiar with all aspects of the movie market, it is too early to say anything, doing the right thing is the most critical.

Q: Please talk about the strategy of running away anime brands, how to keep the trend of runaway in the future, and will not be reduced to a temporary trend?

A: We first learned that the stormy, it should be through the microblogging or our official website to understand that all are flat comic. So runaway "cartoon" is a pioneer in all product lines of this brand.

The reason why we choose graphic comic products as the foundation of our brand development is not only because the image of runaway comic was the first to be developed and easy to be spread, but also because we have our core and can continuously create good content Machine - Maker. When the violent image was developed, because of the production device, users can make continuous output and share comic content fun, became the first step in the development of an endless stream of motivation. Only the user to participate in to form a sense of community, in order to attract more users to participate. At that time, we also thought it was enough to do so. However, this is not the case.

Gradually, the user's taste more and more difficult to meet, our requirements are getting higher and higher. We are gradually beginning to think of comics as we can do more than just what we create for our users, what we create for ourselves and what other users like. We found that users who like to read books and those who like to watch movies are sometimes not the same group of people. We conclude that the potential users who may be violent may not only enjoy reading comic books online, but also enjoy watching violent acts. In order to balance the needs of all kinds of users who love running away products, we have launched the "Running Man" animated series and the "Running Ahead" news Tucao video series, are quite runaway style. In fact, the "runaway" comic is really not just a comic but a brand, because runaway is not a cartoon but an emotional state or style. Now these two series of development are very stable. Animation series in the third quarter, the second episode of the event series is almost over.

With this idea, we have also begun to develop or cooperate in the development of their own mobile games and games, some have been completed and on the line. We strive to make people who love runaway, in different areas of the spirit of feeling "runaway" the breath of the brand. After a variety of new products will also be derived from the line and offline, "runaway" fresh blood will not stop injection, we can look forward to.

Brand operations really can not talk about the "strategy", we are in the development of the romantic products will not think so far to produce so many derivative products, we are in the product development to explore new ideas. However, we have a principle, we will insist - the needs of users is our direction. Users need to see the content, the experience you need to experience, that is, we do well when the original product optimization and development of new products must be considered. Also believe that as long as this can be persevered in the right direction to work, no matter what kind of product you have, users will always like you.