TV Shopping Play "cheat" who is the most accountable?

This reporter Gao recently, the City Association published a TV shopping investigation report.　　The results show that consumer experience all think: TV shopping consumption is unsafe. Beijing Consumer Association after months of investigation, please 15 ordinary consumers experience the whole process of TV shopping, found: The claim of "true gold Diamonds" gold diamond rose jewelry does not contain gold, "thin sleep" belly stickers and other countries concerned about the prohibition of the broadcast of weight loss ads are still broadcast on a number of television stations,　　No prescription drugs published in the mass media should be marketed openly on TV shopping programs ... The person is indignant gold-plated diamond can not see a mention of "TV shopping" four words, small nie is angry. Last year, the little Nie came to Beijing to get hooked on a TV shopping program called "Duke Golden Crown 8800" mobile phone. "This kind of mobile phone, times son has face!"　　The moderator's summary language, scratches small Niecen itch, he frugally to spend 800 yuan to order the goods. After getting the phone, small nie big call to fall for--the so-called 4.1-inch screen, unexpectedly includes the button panel, the real display screen is only 2.8 inches big; the advertisement claims the gold-plated diamond, can not see with the magnifying glass; the battery has no electricity in a day ...　　found that after being cheated, he unexpectedly cannot find the manufacturer address, the lawsuit does not know to sue who.　　The latest survey last year complained about TV shopping infringement 2,576 last year, the Beijing Association of Consumers to the consumer television shopping infringement complaints 2,576, the first half of this year, the number of complaints is still rising, product categories from the medical health care products to mobile phones, "gold and silver" jewelry, such as transfer of high-end goods. In this case, the association collected 387 of products of TV shopping ads samples, the final choice of a representative 25 items, inviting 15 volunteers, to the general consumer status, the above goods carried out from the viewing of advertising, ordering goods, acceptance of goods to the after-sales service and other aspects of the whole experience, and by the authoritative Department of 6 kinds of goods ( The related quality (material) of a gift is identified and analyzed.　　The end result: all the experience people think that the current TV shopping consumption is unsafe. Among them, in the television screen Shining "Golden Diamond Rose Set" to get to the front, its roughness beyond the experience of the imagination, the National Quality Inspection Department found that the diamond is a few dollars for the industrial drilling, the basic can be ignored.　　and "metal material is mainly nickel, copper", does not contain gold. The first lawsuit consumers did not win Li Lun lawyer is the city's number one lawsuit against TV shopping consumers. He bought a "video-music" handheld camera on TV. "Advertising is very tempting, said this camera set photography, filming, recording, watching, listening to 5 super strong function in one", but he found that the product many functions can not achieve the effect of advertising.　　Li Lun on suspicion of fraud, to the Haidian District Court filed a lawsuit, asked a television station to stop broadcasting the ads, manufacturers, distributors, television stations jointly compensate for their economic loss of 3960 yuan. But eventually, the manufacturer of the camera, Shanghai Acorn Company, the seller Shijiazhuang Acorn Company, the advertising publisher, a television station, was not sue.: The advertising word of the ball is a "lifeline" to these defendants. For example, the advertising word says that the camera can "store thousands of photos, hundreds of songs and nearly hundred hours of recording", Li Lun said the camera can not store so many things at the same time, Acorn company argued that the ad said the separate save can be realized, together with the impossible, this belongs to common sense; "not up to the ads said high pixel! "That requires a specific environment to achieve". In a similar dispute, the defendants always come up with "sophistry".　　A television station also because "examines" the enterprise and the advertisement qualification, obtains the exemption. Judge said litigation rights is not the best way to handle the case of Li Lun Nie judge put forward the advice: for TV shopping, litigation rights is not the best means, consumers should first go to the business sector or consumer association complaints. "The burden of proof in litigation often eludes consumers. In particular, pixels, memory, gold and other consumer unfamiliar terminology, often become a TV shopping fool consumers. "NIE judge believes that consumers should learn to protect themselves: be sure to pay after the goods, inspection is correct is the fundamental protection of interests; must ask for formal invoices, invoices are transactions vouchers, but also an important evidence of rights, can be determined by this vendor name; Access to business contacts, qualifications, etc., through the Internet to check corporate credit　　To fully understand the sale of television shopping products, beware of deception, save TV shopping ads, fixed evidence. Law professor TV station must testify to the "strict" examination of the law School of Renmin University of China Wang Yi Professor analysis, TV shopping belongs to no shop direct trade, according to the relevant provisions of the general Administration of Industry and commerce designated as commercial advertising. There is no difference in nature between TV shopping and ordinary advertisement, which can deal with disputes according to the law of Advertisement and the relevant provisions of contract law.　　Therefore, Professor Wang proposed that TV shopping in addition to business integrity issues, television censorship LAX, arbitrary broadcast TV shopping program phenomenon should arouse concern. "' Diamond as long as 299 yuan ', such a glance can see the true and False ' liar show ', but can get the recognition of the TV station, audit where? "Some netizens questioned. False advertising is repeatedly investigated, but why very few television stations are punished, bear joint and several responsibility? Professor Wang proposed that the "accountability" system should be applied to TV stations, and that if it broadcasts strictly prohibited advertising content, it should bear the legal responsibility that cannot be shirked. "If there is a dispute, the television station must also prove their ' strict ' audit of the manufacturer's qualifications, advertising licensing and other certification.　　Professor Wang believes that the judiciary, law enforcement departments can not let TV "go through the motions" like censorship muddle through, to increase the supervision and punishment of television stations, to eliminate the TV station "0 cost", "0 price" irregularities.　　Professor Wang suggested that TV commercials should be marked with the words "TV shopping advertisement" and "TV direct selling", so as to avoid confusing the TV shopping and TV columns. Sarft to rectify TV shopping ads recently, SARFT Network Audio-visual management department deputy director Zhing in a forum, said this year, SARFT will strengthen the supervision of TV shopping ads;To the domestic broadcasting agencies, television stations to introduce new norms, if the violation, it will be made to suspend, suspend the play, such as penalties, serious revocation of licences.　　Zhing said that the SARFT departments will also strengthen supervision, fundamentally eliminate the indiscriminate broadcasting of local stations, indiscriminate insertion of television false advertising phenomenon, and is ready to introduce a television shopping management opinion, rectify the current TV shopping situation.　　Foreign practice can draw on multi-channel management South Korea will be a unified television shopping by the National Broadcasting Commission management, television shopping channels by the Presidential Committee approved the Commission, and set up a television shopping association, multi-channel standard TV shopping industry.　　The government oversees the right of American consumers to sue for alleged fraudulent television advertising, and the federal government has set up a trade commission to detect illegal advertising, which can intervene directly in the investigation and actively play the role of government regulation. Consumption cooling period Ukraine not only wrote TV shopping in the law, it also stipulates that the consumer shall have the right to suspend the sale at any time when the goods are not received; the goods can be returned within 14 days, which is called "consumption cooling period" by experts, and if the product propaganda is not in conformity with the material, the consumer has the right to return within 90 days.