Two cases tell you: how to play the fresh electricity business

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"Orange Willow Peach Pan Apple" seems to let the fresh electricity dealers began to play the concept, the idea is fresh, so that a series of fruits and well-known entrepreneurs involved, it is difficult to be famous. From the marketing model, it uses the incident to detonate people's attention, is a very good promotion program, but from the nature of the Internet does not use the way to subvert the industry, so these cases still can not be considered fresh mode of innovation.

"The first step of the fresh electricity manufacturers to make products with Internet thinking" in the article, I have conceived a few scenarios, among them the idea of "many people buy together", which means that many people buy a live animal or something like that, which is a way to make the whole thing up and enhance the interaction. Unexpectedly is this model first appeared in Taobao, next to share with you two recent cases, hope that friends in the process of looking at the case inspired.

I have a sheep on the prairie, sheep not only wool

Look at this title, it is easy to think of the first named "I have a date with the Prairie" song, but this is not a song, is the first two days taobao characteristics of China's Inner Mongolia Board of a flagship project. Inner Mongolia Pavilion is the practice of 4 days in the promotional time on the line 20 lambs, each small lamb by a number of people certification, after the lamb grew up processing, the fresh mutton package sent to customers around.

Of course, the value is also very expensive, each live sheep (grow up) the overall price of 2489 yuan, it looks not cheap, but crowdsourcing words, according to 10 people to calculate, each person as long as less than 250 yuan, you can eat in a few months after the tender Inner Mongolia prairie growth of mutton.

The theme of this event is: 1 Yuan competition to take live sheep, free tour of the Prairie, the practice is in the sheep's growth process to invite users to pasture, personally watch and feed their own purchase of sheep, in order to increase the trust of consumers. From this event, you can see the multiple considerations of the organizers. It is not so much selling sheep as selling tourism, consumers will have a chain effect after the past, the benefits of tourism can be understood, even if the travel is free, shopping and other behavior is natural. Do not underestimate a sheep, out of the sheep is not just wool, and the sheep Fangyuan miles of tourism benefits, of course, do not underestimate the prevalence of free logic in various fields.

But this model is not valid for people who don't have time to travel, many consumers have no choice but to shop online, for this part of the people, can use micro-blog and video forms of live lamb growth process, to increase the interaction between consumers and products to enhance the consumer's sense of participation and trust.

This model makes full use of the Internet thinking of user participation, and user interaction products is a good product, lamb is particularly popular, and the prairie grazing sheep, taste will be more natural. Prairie has good products, consumers have a sense of participation, which seems to be more perfect for products.

This is not the case, not to sell the whole lamb and then to the sheep grow up after processing, the lamb to the consumer hands can be finished. On the one hand, the size of the sheep is finished, how long to grow into a sheep, need to have a description, need to standardize, otherwise difficult to serve the public; On the other hand, should let consumers know the last purchase of Lamb is the body of the sheep, consumers have the right to question the lamb, so first of all consider to solve this problem, Specifically including the growth of sheep, as well as the processing process after the sheep grow up, and the consumer can recognize the symbols, so that consumers always know that the sheep is their own purchase.

Customizing your private farm, it's nice to be a tyrants landlord.

From the recent several times Taobao activities, you can see Ali on the health of fresh electricity business attention. In addition to the aforementioned "I have a sheep in the prairie" This activity, at the same time, Cat Mall also engaged in a "custom of your private farm" activities, the event was launched after the hot discussion, many of the electric business site to its reprint, that such activities are creative and subversive.

The activities are based on the 5-A-level United Nations ecological demonstration field, and the land is divided into 1, a half mu of land, an acre of land, and so on, each planted a variety of crops and poultry breeding, sold to consumers is not measured by the catty, but according to how much to calculate, the consumer contract that piece of land on the production of all the crops are owned by consumers, All kinds of fruits and vegetables are sent every 2 weeks, and there are fresh rice and soil eggs sent once a month.

This sales model is equivalent to farm product step, agricultural products directly from the field to the consumer table, and the traditional middle of the sales link out of the relationship between the price can be put to the minimum, but also to ensure the fresh delivery of food, and the field of crops are not worried that there is no market, because in the consumer contracting this land at the same time, All of the crops have been pre-sale, which means that during the year, even if this piece of grass is also consumer, is not very tyrants landlord feel?

This model is a fresh electricity business model of another exploration bar, with the above case of the farm has the same thing, are crowdsourcing way to solve the problem of product sales, the difference lies in the back of the crop. Because crops are also time-sensitive, the traditional way of selling crops are long-term storage after the sale, the middle of a huge amount of manpower and material resources, if the model of custom farms can be extended, not only consumers can eat fresh food, crops also need not put into storage costs, fresh vegetables and food more nutritious, At the same time, the middle of the pusher can not be false, which is very useful for the current food safety problems, custom farm sales model can be said to be more than one.

This attempt is in Jixi, an ecological scenic area of the ecological demonstration soil areas, the activity is still playing the banner of the characteristics to attract people, and this activity is in line with the farm tourism projects to promote, easy to attract people. Readers may ask ordinary places to grow crops on ordinary land, can this be done? Wang Jiwei that this is also possible, from the perspective of food safety alone, this model is also worth trying and promotion.

Now a lot of vegetables and fruits production base is linked to the market around the country, the vegetables produced by a large number of transactions, and then distributed by the market to the small and community markets, and eventually sold to consumers. In fact, the vegetable market can also try to directly on the C-end of the sales, the use of this custom contracting way, what to sell, what to do, the consumer said, the same is to eliminate all kinds of intermediate links of counterfeiting caused by the food safety problems, but also can significantly increase sales, more to create more This is necessary for the construction of new countryside.

From fresh case to food safety and new rural construction, today talk a little more, Wang Jiwei write articles like thinking Divergent, you reader don't mind. Originally this article intended to talk about three cases, limited to space, another case put in other articles.