Two or three line City Talent network: How to break through the revenue trap?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Talking about the talent site, many people will feel the competition is too fierce, random search, will have at least more than 10 pages of results. But we have a concept, that is the talent network is in fact a blue sea industry, for what?

For example, we all know that the real estate industry value-added big right, so the local real estate network are many, but I tell you, in fact, the real estate industry local site is difficult to develop and survive, why? Because the market of the real estate industry is very big, so attracted a large number of internet giant crocodiles to enter, such as Le Habitat, focus, search rooms, homes, Amoy rooms, Blue Room network, too many people want to go to a piece, with these big guy competition, the local real estate network obviously difficult to parry, also difficult to big.

However, do not know that you do not, in the two or three-line city, the talent industry is very few big guy into, why? Because in the two or three-line city talent site relative to other industries is a very small industry, is the wisdom of a year in the country is only hundreds of millions of of sales, and they basically put the focus on the Beijing-Guangzhou-Shenzhen and other front-line cities, so the two or three-line local talent site has a breathing room to survive the opportunity.

So how big is the market space of local talent website?

I estimate should be in annual income between 100,000 to 1 million, basically impossible to do bigger, so this kind of industry, very suitable for our stationmaster to start a business, the first income is stable, belong to the passive flow type income, the second competitor is not many, the large-scale talented person website all concentrate to the first-tier city.

Said so many market space things, next to talk about our operation of this talent network-love Baoding talent network. After the Spring Festival, we basically achieve a daily income of more than 3000, this part of the benefit of the new year after the labor heat, on the other hand also benefit from our team's operational strategy. Next, the main and you discuss our operation thinking: We in the talent Network marketing strategy mainly in three aspects: seo+ Market Marketing + user Experience

1.SEO as the main means of creating passive flow is as the first way to consider the webmaster entrepreneurship, details I do not want to elaborate, only a few points we think should pay attention to:

A. The chain is king this is true, our previous site, in July 09 was inexplicably k off, then we reopened the site, used about 4 months, into the top three, which is very much benefited from a large number of external chain support. It took 2 years before the talent network entered the top 2,

B. Long tail words are very important, we must ensure that your local key enterprise name search your site, many people search "Baoding Great Wall car Recruitment" opened our website, the highest, this one word can give us a day to contribute 500 IP.

C. The host must be stable, instability will result in ranking jumping.

D. If there is a rank of 11, remember: You must insist, you will recover. The new year of 10 has just passed, our ranking has become 11, we did not change the site, in 3 months, the ranking continues to recover.

2 Marketing: I think today more and more people familiar with the situation of SEO, if you do not take some marketing strategies, you can hardly survive. You know, every near the spring festival, the demand for people will be very little, this time the performance will be very poor, not only the low site visits, and almost no enterprise this time to pay for VIP, how to do? We think of 2 ways: one to take the year before the purchase of a member of the handheld computer promotion, so we have accumulated a large number of HR resources, another: and training companies to send coupons, to participate in training company training to give a coupon of 100 yuan, the coupon must be used before the festival, because the participation of more meetings, Through the funnel theory has also developed a large number of customers, so as to achieve our low season not light marketing strategy. So want to tell everyone, Li said: "The next 5 years, there will be no network companies, he means that traditional enterprises will be e-commerce, network marketing, so we must learn to use the traditional marketing means, otherwise the road becomes more and more difficult to go."

3 User experience: The user experience is very abstract, in fact, it is to attract users sticky viscosity. For example, we in the search for talent completely absorbed Taobao's product search function, so that the VIP customers looking for a resume is like in Taobao to find goods as simple as the same time, combined with many enterprises to put forward the annual membership some waste of the problem, we also proposed a time-sharing activation function, this function at that After many sites have replicated this function, we have done for customers by day monthly activation account, so greatly facilitate the user savings recruitment funds, which also let our monthly sales breakthrough 80,000.

All these are some of our experience in the use of talent network, welcome everyone to tile, I hope we can achieve successful operation through the Internet! Thank you.

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