Uber high-profile domestic commercial car market is mouth-watering

Along with the high profile of Uber, domestic commercial car market instantly received wide attention, the commercial car market presence of the huge market prospects, not only to provoke the attention of the vertical platform, even the Giants are also ready, business with cars just become a taxi subsidy after another contention point.

Since July Alibaba investment quick taxi launched "a car" announced into the field of commercial vehicles, Tencent investment drop by taxi also appeared a barrage of test water business car news, after the reporter confirmed that the news is true and its business has been in the beta stage, but the specific online time is not known. And just last week, another giant Baidu also announced the United easy to use cars to push the business car rental service "Baidu car."

So far, bat has directly or indirectly involved in the field of commercial vehicles, a war on the smoke.

Opportunities

Compared with the traditional taxi market, the commercial car market is obviously relatively small. However, in recent years, with the continuous improvement of people's living standards, travel needs have changed, they increasingly value experience and quality of service. From this, the commercial car market may become the next "gold Mine" in the field of transportation.

Statistics show that only the 1th quarter of 2014, China's Internet rental car market size has reached 3.25 billion yuan, the chain growth of 19.9%. And 2013 China's Internet rental car market overall size of 8.16 billion yuan.

Industry insiders said, into the commercial car market is the inevitable choice of a taxi platform, on the one hand business car business has formed a clear profit model, that is, taxi drainage, car rental money; On the other hand, it is an important step to build the entrance of the vehicle platform.

So it seems that the commercial car market is growing from the small to the popular demand, but this does not mean that it will rob the traditional taxi market. According to the train of thought of general manager designed Min, the Business car field and the taxi industry user attributes are fundamentally different, business car business does not need to reduce the way to attract users.

Li Zu said: "A car business for the high-end user groups, does not impact the taxi benefit system." "Therefore, the price of a car must be higher than the price of taxis, coupled with the different consumer demand, taxis and business vehicles are only", so that users ".

Challenges

People covet the field of business car, everyone want to share a cup of soup. How do you get a place? For now, in addition to the money and user competition, perhaps service and operational capacity is the key.

In Li Zu's view, although the commercial car market has been hot, but regardless of service coverage or the number of vehicles is still far below expectations. He to the Sina Science and technology calculate a sum, in accordance with the customer unit price calculation, daily average of 100,000 per month scale, converted into monthly revenue will be more than 300 million yuan. Therefore, commercial car market potential can not be underestimated.

However, the commercial car market in addition to the online mobile internet and offline users to form a benign interaction, the core competitiveness lies in service. For now, designed and his team, the first is to establish a set of driver management system. He said to Sina technology: "At present," one car "has set up a driver management system, and a full-time team to monitor the behavior of drivers." Because pure training can not solve the fundamental problem.

No rule savages. It is reported that in a special car inside, big to driver dress, vehicle hygiene, small to passenger drinking water and paper towels are placed in the management regulations. But after all, the driver is not God, it is inevitable that the situation of individual slack. To this end, a special car through the establishment of 12 quality of service indicators to consider the driver and service levels, such as the driver and the vehicle real-time monitoring, the customer's unscheduled return visit. "Through the service level, customer satisfaction and other indicators to assess the driver, so as to establish the corresponding rewards and punishments, in order to motivate the entire service level improvement and promotion." This is the place where we should improve now, "Li Zu said.

It is understood that the entire Chinese business car market size of up to 400 billion, and China each thousand people have a car number of 180, coupled with some local governments issued a restriction policy, commercial car market as a share of the economy, or "profitable."

For the next thing to do. Li Zu said, is currently only a car development early. Backed by a quick taxi and Alibaba, there are a lot of traffic and resources can be used for it. Including Ali's credit system, payment system, and even quick big data, the gold map, perhaps will become a car in the future direction.

At present, with easy to, AA car rental and other representatives of the commercial car market is maturing, but the user's awareness of business car travel has not been awakened. However, with a car, U-Taxi and the rapid rise of Baidu bus, or may open a new chapter of traffic: Through the provision of differentiated and flexible services, cultivate user habits, and gradually establish a complete user network.

As a result, the industry also basic consensus: the commercial car market in China, but the development time is not long, but the speed is considerable, but also difficulties, such as laws and regulations and policy supervision, the development of consumer travel habits, professional service quality and efficiency of the promotion and the overall market diversification, The diversification of profit patterns and other details still need a long time to running-in and development.

Sweet potatoes, but also "hot", after all, the domestic business car market has just started, the future, there is a long way to go.