UC Yu: God horse Mobile search penetration rate Breakthrough 20%

May 5 Morning News, 2014 Gmic Conference (Global Mobile Internet Conference) officially held in Beijing, UC excellent as chairman and CEO Yu Speech announced, its mobile search business God horse currently live users have broken 100 million, in the domestic mobile search market penetration rate of 20% users.

April 28, UC announced its stealth four-year mobile search business, in the integration of Alibaba (rolling information) "A search" team, with God Horse (sm.cn) for the new brand official release. Two days later, April 30, UC said constantly received complaints from users, when the search through the god Horse Baidu Bar, Baidu know, Baidu Encyclopedia, and so on, users will immediately appear a nearly cover the entire Mobile phone screen window, to remind users from the unrecognized search engine, and suggested that users switch to mobile phone Baidu.

At the same time, UC said, in Baidu's web search, its 91 mobile phone assistants, Android Market applications such as the distribution of product search results, UC browser and other related applications weight has also been manually intervened. On this, the UC day public release of the UC Browser and God horse Search may be Baidu Department of "Misoperation" statement, said is actively communicating with Baidu, but after a few days, Baidu for God Horse and UC "Misoperation" has not changed anything.

"God horse current monthly live user has broken 100 million, in the domestic mobile search market penetration rate of 20%." Yu today in the Assembly speech revealed the current data of God horse. Yu that, although the Baidu for the Attack of God Horse, rhythm of the fast, the most unprecedented, but this also explains the God horse for mobile search understanding and cut the timing is correct, let Baidu feel the competitive pressure and sense of crisis. "It's the value of the entrepreneur that makes the giant tremble." ”

"Today, we must look at a new perspective on a search market," Yu points out that the PC search engine has developed for many years, is indeed the Red Sea, but mobile search is a completely different "new species", or a blue sea market.

In his speech, Yu pointed out that in the history of it and the Internet, there have been many leaders in the Red Sea market, too much to indulge in the huge leading dividend, resulting in the industrial upheaval in the background of innovation blocked, "old dividend" instead became a "new baggage." In the past few years, for example, Nokia, the traditional mobile phone giant, has been fading in the apple-led wave of smartphones, and in recent years Intel and Microsoft, two of the PC-era processors and operating systems, have reacted less than before to the mobile Internet, which has been hit by Android and Arm legions.

"The same goes for the search field. From the PC-centric to mobile phone for the center to do the search, do not think you have any advantages, the advantages of this time is a burden. Yu stressed that mobile search is by no means "wireless PC search", should see now mobile search users than PC Search users are brand new, they have a lot of "anywhere, that is, search and get", so mobile search service providers should provide them with a new experience of differentiation, and to develop and improve the new business model. "Baidu is the king of Chinese PC search, but their model translation to the mobile end is unsustainable." ”

It is understood that the current God horse for the app search, shopping search, novel search and other mobile users just need to strengthen the function, Yu revealed, will soon introduce more "mobile-centric" search engine function.