Understanding the core of network marketing--improving customer unit price and turnover number

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network Marketing refers to the marketing behavior of using Internet technology to help achieve the profit purpose. With the development of Internet and E-commerce, network Marketing has gradually become the majority of webmaster and business important marketing channels.

We know that the purpose of network marketing is to achieve product profitability, and the profit of a product depends on its customer unit price and the number of transactions, so to achieve customer unit prices and turnover of the number of transactions become the core task of network marketing. As shown in the following figure, through derivation we can know that quality assurance, brand image and channel is to complete the customer unit price and turnover of the important way, so to protect the quality of products, the establishment of product network brand image and open up marketing channels will become critical. Let's dissect each of these.

First, we will discuss how to build a brand image in detail. The establishment of network brand, can promote the product in the future to play a multiplier effect. Here we take the eight-degree network, for example, its certification microblogging, micro-trust public platform, as well as some certification blog and public homepage for the platform, specifically for stationmaster related issues regularly released a series of information, so that the eight-degree network in these platforms IDC and webmaster related areas with a certain authoritative and high-end brand image.

Second, in order to facilitate users, a better understanding of IDC, eight-degree network set up eight degrees of information (News.ebadu.net), eight-degree help (help.ebadu.com) and eight-degree culture (www.ebadu.com.cn) three tool sites, This enables the establishment of a robust eight-degree network product user experience. Coupled with its reasonable customer service system (Shangchao, 53, QQ, want Want + have asked the column + micro-bo, micro-letter), so that the eight-degree network users in the process of using their products is very convenient. And its latest independent research and development of cloud host-platform cloud is in the user experience thinking and in-depth use of cloud computing technology. Visible quality assurance is the core of improving the user experience.

Finally, in the development of channels, the rational use of web sites and online shop two common Internet trading model can be a positive effect on the promotion of product turnover.

Through the above deduction analysis, we can now very clearly show the network marketing derivation flowchart. And can very clearly understand the basic operation of network marketing process. Visible, improve customer unit price and transaction number throughout the network marketing, is the core of network marketing.

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