Understanding the impact of site color collocation on online marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The color of the site I think few webmasters will ignore its importance. If you want to ask why your website color collocation is so important? I think most people will say, good-looking, good, the user experience will be better. Indeed, if you look at the operation of a Web site, a good color mix can really improve the value of the user experience. But if we from the marketing point of view, the site's color collocation on the online marketing impact is also very large.

The color collocation of a website can affect the shopping psychology of the consumer, and then have influence on our online marketing. The color collocation and psychological relationship looks very iffy, although we are not the color of psychological experts, but we need to understand the site color collocation of our marketing impact.

1: According to the survey, more than 90% of consumers said before consumption will first consider the site's color and appearance

The author believes that this survey data reflects the impact of consumer desire is not only because of color matching good-looking, there is another key factor, it is a color with the atmosphere, appropriate, formal site more easily access to consumer trust. Let our users through the site's color collocation to feel this one commodity is formal, authentic, after-sale protection products.

Online marketing, as a site is the most important thing is to let consumers trust you. So our color collocation to let your customers see the first sight on the site to generate trust. If you do this, you have already won the first step.

Second: More than 80% of consumers buy products, color is one of the main reference factors

It's easy to understand that when we look at a product, we basically take the color of the product into consideration. The color of the product often depends on whether we want to make a purchase. Some readers may be puzzled, we are not talking about the color of the site? How to speak the color of the product. In fact, the reason is very simple, because the color of our site will directly first feel the user's perception of the product color. For example, the color of our site and the color of our products is very high, then your site is doomed to failure, because when the site color and product color similar, can not highlight our product picture, then will directly affect our online marketing.

On this our product picture quality good and bad first not to say, our site color collocation needs to be able to foil our products better, bring more visual senses to consumers to play the best marketing effect.

Three: Synthesis: the site color collocation will be able to very good upgrade the online brand

This we can see from a lot of electric business platform, if an electric platform color fancy, site color distracting, poor color collocation, then even if this brand is really an international well-known brands, in your opinion is a cottage goods. Conversely, if you are an online brand is not how, but the site design color with reasonable, there is a corporate style and culture, so even if you are a small brand, consumers may think you are a detail-oriented "big enterprise."

In the above description we understand the importance of color collocation for the site online marketing, so how to match our site to reflect the style of their own site? The following author on a simple analysis of a few colors to talk about this problem.

Yellow: A youthful, optimistic attitude

The main purpose of the site: to attract the attention of consumers, but this color is generally not as the main background colors of the site.

Red: Brings out enthusiasm, represents important

The main purpose of the site: Red can bring consumers an important, urgent psychological senses, easy to make consumers purchase desire.

Blue: To foil a credible, safe

Main uses: Use the blue color collocation can alleviate the customer to the site credibility doubt. Enhance the credibility of the product. We can also see the use of blue from CCTV news channels or national press releases.

Green: Bring out the light and pleasure

Main uses: can give our consumer to bring health, refreshing senses, this color longest use in some food, cosmetics and so on site.

For this we can see that the color of the site's marketing plays an important role. As an online marketer, we need to use a clever site color Daipei to give consumers the first glimpse of our goodwill, which will be the first step to success. This article originates from the http://www.afuvip.cc/oil original, reprint please retain the source.