Underwriter (Business) Operation series (v) Electric business Platform planning

As an electric business executive, not only master the knowledge, skills and experience of website operation, but more importantly, we must understand the knowledge and skills of website platform planning, website optimization and website data analysis.

(for the definition of website operation and website optimization, see my previous iris article "also talk about website operation".) ）

But many enterprises, including pure Internet companies and net of traditional enterprises, is often a very large space to optimize the site to the site operators responsible for the platform. On the one hand, the enterprise itself on the electric business strategy fuzzy, target users are not clear, Web site planning and construction is not professional, irregular; on the other hand, operators do not understand the site planning, do not understand the site optimization, only in the promotion of the site to make great moves; The final result is the so-called operators failed to leave, the enterprise again to identify, The Electric business platform project gradually enters the repaying period.

The professional and normative of electric business platform planning are embodied in the following aspects:

First, the strategic level of the site's overall planning (site content and function) and the company's electric business strategy, including the company's definition of the website (business-to-business, C2B, O2O, etc.), the Electronic business platform for the target users and user needs, the difference between the electric business platform. (See previous "Electric Business Strategy Development article")

The specific performance is: The whole station VI system, website content and function, IA, UI, interactive design and so on, these all need to match with the electric quotient strategy, mainly is with the target user role card character and the specific demand match.

How to make suitable electric business strategy is the first hurdle of traditional enterprise net.

Second, the information architecture level based on the previous level of the site planning, including site content and site functional planning, information architecture planning, user interface design, interactive design and so on.

These need to match and align with the target users and their needs, and maximize the user experience of the targeted users accessing and using the site.

Professional website planning and design team with the general establishment of the station company has a very large gap; How to find a professional website planning team, this is the traditional enterprise net the second hurdle.

Third, the Web site development and operation of the level has a professional planning, website development also must not lax, especially some products, industry relatively professional site, preferably have a mature development experience of the technical development team; find other inexperienced development team, save the money will be doubled. The same is true of Yun-Wei.

Countless experience has proven that the website development and operation of the professional skills and mature experience, in the late web site operation, is how important, otherwise, the entire project may die.

How to find a mature, professional technology development and Operation team, is the traditional enterprise net the third hurdle.

The above simple talk about the insurance electric business platform planning several points of attention, welcome to continue to pay attention to.