Unicom's 3G strategy turns to Android handset Terminal Homogeneous competition highlights

Our correspondent Liao Jianfeng China Unicom held the "China Unicom WCDMA Terminal Industrial Chain Summit Forum" on July 18 19th. During the forum, China Unicom joined the domestic and foreign manufacturers issued a variety of WCDMA strategic terminals new products, and these manufacturers of the main push models are equipped with the Android system. In addition, Unicom recently announced that the new definition of 3G thousand smart machine will be its second half of the 3G terminal to promote the focus.　　Industry insiders to this analysis that the Unicom 3G strategy began to turn to the thousand-yuan Android mobile phone, will be with the telecommunications, mobile formation of a positive conflict between the operators of the terminal homogeneity of competition is also increasingly prominent. Unicom 3G terminal to move to Android since 2009 to get 3G license, Unicom to high-end users have attached particular importance to, adhering to the strategic thinking, Unicom has been the main focus on the Apple iphone. However, recent indications are that Unicom has begun to turn its attention to the Android system.　　In conclusion, China Unicom's flexibility is roughly three factors. The benefits of Apple have come to an extreme, and unicom itself cannot afford it. In late June, Unicom released its May user development data showing a net increase of 1.738 million users in May. Industry insiders to this analysis that the data is lower than market expectations, mainly because Unicom since April 12 to cancel IPhone4 286 package, the iphone user development has been affected.　　However, even if Unicom does not cancel the subsidy package, Unicom's iphone users are also at risk of weak growth. All along, Apple positioning high-end, unicom to establish its own good 3G brand image.　　The so-called "high-end, the end of the high-end", high-end Apple is difficult to develop a wider range of low-end users. In addition, telecom, mobile step by step Press also let Unicom have to make a new choice. In the terminal, telecommunications, mobile in recent years to create a number of high-end flagship products, undoubtedly let Unicom's halo of the iphone become increasingly dim. At the end of June this year, for example, Mobile and Motorola issued a joint MT870; Earlier, telecoms and Motorola jointly released the first dual-core dual-nuclear double-screen, referred to as "three pairs" mobile phone-Motorola XT882.　　The pressure on Unicom is that China Telecom is planning to start selling Apple's iphone by the end of this year, as soon as November, and the two sides are still negotiating specific terms of cooperation. Android accelerates the 3G popularization process for Unicom, the iphone is only a pioneer in the development of 3G, and Android will be an army that affects the whole situation. According to the data, Unicom's iphone users grew at an average rate of 30.4 million a month.　　However, industry insiders pointed out that the domestic "fruit powder" the number of limited, and most concentrated in the first-tier cities, with 3G user demand differentiation, as well as other telecom operators star Terminal release, Unicom's iphone users will face the plight of weak growth. And China Telecom CDMA terminal industry chain success let Unicom see development opportunities, in AnnThere is still a lot of room in the terminal market. Whether in the high-end, or thousands of mobile phones, Telecom's Android phone has a bright eye performance. Motorola XT800 is a highly customized telecom's flagship Android system, which has been the forefront of CDMA high-end handsets since its inception.　　As for the thousand-dollar mobile phone, the second half of last year, Huawei launched an entry-level C8500, listed only in the past hundred days, the handset's retail volume that is a breakthrough million, refreshing the domestic single 3G smartphone sales record. We note that in order to adapt to the needs of 3G scale development, the three major operators are invariably the development of 3G terminals to focus on the "Low-cost mid-range smartphone."　　Some analysts believe that the vast market and only Android can meet, will inevitably prompt China Unicom to accelerate the march into the Android system. 3G terminal homogeneity deeper and deeper unicom chasing Android, embodies the "backbone users" of the competition, which has been the direction of telecommunications and mobile efforts.　　For Unicom, the thousand-yuan smart machine is not its advantage, industry experts Mao that Unicom should continue to play the role of star phone, "price war is the low-end user's strategy, high-end users still need star mobile phones, that is, manufacturers + operators can, without channels." However, under the telecom, mobile step by Step Press, Unicom had to change the strategy. It is understood that Motorola, Samsung, Sony Ericsson, ZTE, Huawei and other domestic and foreign manufacturers have joined the "China Unicom WCDMA Terminal Industrial Chain Summit Forum", and these manufacturers of the main push models are equipped with an Android system. In fact, prior to this, Unicom has gradually tilted the procurement focus to the Android system.　　In early June this year, Unicom's first thousand-yuan 3G mobile phone ZTE V880 officially on sale, daily sales of nearly 5000 units, the Unicom sales after the iphone 4 star products.　　In addition, China Unicom recently proposed "new definition of 3G smartphone" standard, and pointed out that the new definition of 3G thousand smart machine will be the second half of 3G terminal to promote the focus, while the 3G terminal subsidy policy will also be to the new definition of 3G mobile phone tilt. To sum up, on the one hand, China Unicom test the low-end smartphone market, the results are impressive; on the other hand, China Unicom clearly adjusts its own tactics, decided to exert 3G thousand smart phones. Undoubtedly, the transformation of China Unicom is bound to enter the telecom, mobile long-term cultivation of thousands of 3G smart phone positions, making the 3G competition homogenization trend is increasingly obvious.