Uranus Network Marketing Strategy is not marketing worth marketing

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In the fierce competition of the market, without the power of network media to advertise, can the brand long standing in the hearts of consumers? People who believe in advertising bombing myths must be suspicious. Can or can not, see the King of the Marketing project is self-evident. And see how the King's Table (www.tianwangbiao.com) is done?

The King's watch gave up television, newspapers and other mass media advertising, the limited funds in the retail terminal to focus on the attack and defense, quietly established a solid sales "protective wall", not only to prevent the invasion of competitors, but also to prevent the loss of old customers, so that the king of the table in a more stable market share in the Baodaobulao. This is a miracle, due to its unique marketing skills.

First, do not sell products to sell feelings

First, look at the positioning strategy of the Uranus table:

1. Positioning theme: High quality, high price, high grade;

2. Image goal: King Watch is the nobility of the industry;

3. Advertising Appeal Focus: The earliest, Uranus table positioning in the "King's table-the symbol of success", to be in the eyes of consumers to establish the wearing of Uranus is the symbol of success, the king of the consumer demand for a further appeal to the King of the table is a personal identity of the embodiment of "King's Table---the embodiment of identity" Continue to target these targeted consumer groups; today, the King's Watch in order to keep pace with the times, facing the 21st century bright image is "King's Watch----times symbol." Visible, each step of its evolution, are in the original foundation of the extension and sublimation, not only to maintain the brand image of the relative unity, but also to keep up with the changes in consumer psychology, and the target consumer synchronization development.

Now, the clock highlighted the concept of timing has not touched the hearts of consumers, in the correct guide to their further purchase, emotional communication is particularly important, then the king of the target consumer's mentality as the focus of the appeal, that is, "Birds of a feather flock together," the truth.

King's table to "three high" positioning to display identity, characterization of success, its advantages are: on the one hand in the profit margin of greater leeway, for their image construction and advertising operations prepared a certain amount of money accumulation, for the brand's construction to lay a good foundation. On the other hand, high-grade positioning, attract and strive for the target consumers are those who have strong purchasing power, the status of people, they are watches consumption accounted for the big head of the consumer groups, so that not only to ensure profit, but also to "King" brand because of the success of the continuous purchase of many more, this is the specific use of the 80:20 law.

The accuracy of the positioning of the King's table lies in the right region between the market, the target consumer's psychology to do the positioning basis, so as to achieve fame and wealth, this aspect from the price of the King's table and the image counter can be seen.

Two, at this time silent wins the sound

Uranus from the external style of continuous innovation to the internal quality of the time-tested, is to let consumers from the surface of the love until the heart of the inevitable result of trust.

Company headquarters from abroad invited a Design Master, but this master happened not to stay in the office, but often to the mall around the country, ask the shopping guide what style of the table to sell, the opponents of which table immediately, the customer of King performance there is nothing to be satisfied with the style, social fashion is what ... To date, Uranus has successfully developed more than 400 watches, there are still more than 200 sales on the market, which fully satisfied the consumers of the mentality of the new.

Let the product speak for itself. Customers look at the novel style fondle admiringly, but a little skeptical of the quality, at this time, the King of the Guide will do a bold test: she will deliberately scratch the surface with sharp objects or the table bubble in the water to allow customers to check whether there is a scar or drops exist. This is not stupid, but as a strong indication of quality, many customers in this scenario, can't wait to get the money out of the pocket. The use of unconventional means to achieve the goal of the surprise, successfully put the customer's mind to eliminate the concerns skillfully.

Third, tailored to win the hearts of customers

Uranus for several years in a row, the price is not negotiable, the national unified price, the price is strong do not discount, but also very prosperous selling, in the mall out of the limelight! "Red fire" who are not unfamiliar, but in many manufacturers sigh "consumers ' money more and more difficult to earn" today, we can not help but to put people in step thinking!

Nowadays, in Changsha's shopping malls, some watch brands have lost their prices, some brands have been discounted, but you only need to buy the King's table discount, "Sorry!" National unified price, real things do not discount ", a good hard tone!" But in most cases, you still have to buy a king's watch, why not?

First of all, you look at the table, the King of the Guide in the Smiling eyes of you, looks, height, dress, skin color "all in the grasp." Then, the guide quickly took out a table to let you try, a try you have a feeling-this watch is designed for you, very suitable. If you have any dissatisfaction, then the guide will come up with a different table for you to try, and constantly put forward suggestions, "your skin color and which form to match, your body fit to wear what kind of table", as if close to the family to accompany you to buy, and even found that-------------------------- followed by a warranty card, its commitment to reassure you:

1. Strap One year free warranty, the movement three years free warranty, the entire form of life-long repair.

2. A place to buy, the whole country can be responsible for the warranty.

You also want to make a discount, a word: "There are many goods can be discounted, but you have seen a gold discount thing?" This is the enthusiasm of the shopping guide and the National warranty, you will really have a "value for money" feeling, do not buy on the unreasonable!

King's marketing philosophy is: "The King of the table to discount not afford to play, but the object of our purchase is the kind of person who has the identity, the face, the discount will make it give up the purchase, moreover, the real good goods is not the price of cheap, but they are in the purchase of feelings, quality assurance and the distinctive personality of the watch. The real "value of things" is not to let the watch's value lower than its selling price, but from the embodiment of additional value and intangible value accumulation. ”

Four, the purchase atmosphere skillfully constructs

Do not discount the King's Watch, no intermediary agents, the only channel is the sales terminal-shopping malls. This is the first line of defense is also the last line of defense, for this King watch at all costs to adhere to the position, and reached a set of effective terminal protection measures. Terminal work is divided into two big chunks: terminal sales and terminal support.

1. Terminal sales: That is, directly to consumers to buy the role of shopping guide and sales. This is the art of being a customer's purchasing consultant, leading a customer's purchase choice, and facilitating a customer's buying action.

2. Terminal support: For all indirect work that facilitates sales. such as advertising, posters, merchandise display, this is the learning of pull.

In the terminal sales, to "people"-oriented, emphasis on the management and training of shopping guide staff, on the one hand, let the shopping guide familiar with the product, and asked everyone to take the table in the hands, do not look at the label can accurately say the product model, accessories and other related knowledge. On the other hand, and strengthen the shopping guide, the ability to communicate, behavior, the communication skills, demand them in the marketing, with the product and consumer personality combination, will guide to train as a consumer to buy watches expert. In addition, branch managers often go to the mall to investigate, collect new changes in the market, new problems, summed up after the summary of all the King's Shopping guide, so that they have prepared to fight, calmly reached each transaction.

In terminal support, the King's watch did not deliberately focus on spending huge sums of money to do publicity, but in the "money spent on the edge" principle, that is, through their own practical action-to create a unique image of the brand, the strategy is: on the one hand in the concentration of people in the area or shopping malls do outdoor advertising, light box ads. So that every customer entering the mall can draw attention to the King's Watch, and in their purchase of watches, produced a good first impression, for the shopping guide in the promotion of a strong help, once in a CCTV program broadcast at night Seven o'clock on the time advertising, a "King of the Table please you when" For all the National King of the Guide to persuade consumers to provide strong evidence. On the other hand in the counter design, commodity display on the unity and beauty, to consumers a good national brand image, but also bring consumers a comfortable shopping environment. Push-pull combination, the two formed a force, terminal sales out of the limelight, the end of the effect of a foot in this performance is just right.

See Kung Fu in subtle places. Intentions in the terminal contact with consumers cordial communication, silent communication, so that specific target customers in a happy mood to accept the king of the personality and feeling.