Use experience to tell you some key points of the industry website operation

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Network subdivision of the general trend, a wide range of industry portals have sprung up, but in the site operation of the basic fall into a misunderstanding, throughout most of the industry site, the operation of the same model, can not find their own unique side, blindly follow, is the so-called "has been in imitation, never been overtaken", More and more industry websites are dying on the bottleneck of website characteristic and operation mode. Online industry portal A lot of Web sites, today we have to building materials, home industry class site examples, such sites around home information and products to do the site operations, but do not have much visibility, can be seen in the industry site operation is not easy. Site operators must have some industry advantages to win the market, specifically, should pay special attention to the following three key points:

1, one of the key points: pay attention to the timeliness and accuracy of information on the website industry.

Industry information is the core of the industry web site, effective and timely industry information is required by visitors to the site. For example, the Chongqing Home Improvement website provides the proportion of the decoration industry information and the promotion of the site has a great relationship, and promotional messages are sought after. In order to make the industry information in the website more rich and timely, to ensure that the website information has dedicated maintenance and update. Industry information content updates also directly affect the search engine on the site included. Speed up the industry information update frequency, but also increase the number of search engine included in the site, but also increased the impact of the site in the industry.

2, the main point of the second: to become the market trend analysis of the authoritative platform.

In addition to the information content on the site often updated, but also to the industry market to grasp and analysis, summed up the trend of the market, the timely trend of the market to provide visitors. This allows visitors to visit each site has a harvest, can be the latest market progress, so that the first time to grasp business opportunities. For example: Chongqing Home Improvement Network is through the interview decoration company designers talk about the renovation trend, and the first time to release, to decorate the owner to provide timely and authoritative decoration information, because the source of information is the local designers in Chongqing, in the heart of the visitors to produce authority. To know that the current market is the market for business opportunities, master the latest market opportunities, is to master the financial resources. This is very important to the viewer. At the same time, also reflects the industry's site in this respect authority, will allow visitors to generate trust, and eventually become the site's loyal user groups, also increased the site's access traffic. So that the site in the industry to form a scale effect.

3, the main point of the third: to become the industry products, services, price of the fast platform.

The key to the operation of the industry website is to provide the products and services within the industry. Master This basic point, is to find an accurate network market positioning and a clear service audience group. To understand what users are looking for on your site, what they need, what they want, and what their prices are. These should be presented in a timely manner in front of the viewer. Meet their search needs, that is, to build their dependencies on the site.

4, the main point of the four: to go out from the site, actively carry out offline activities

If you have been using a fixed promotional model, then you basically will not succeed, if you are still doing outside the chain, send a post, so please bid farewell to the industry site earlier, if you can not from the high web site to walk down to the crowd, failure is the only way out. Active contact with local media, contact with businessmen, contact with visitors, listen to their ideas and opinions, actively participate in various offline activities, even if your site name is only appearing in the humble position of the poster, but please do not give up. The more you expose, the higher your attention will be!

The above points are I in the operation of Chongqing Home Improvement Network (http://www.zwowo.com) summed up some of the experience, there must be deficiencies, I sincerely hope to discuss with you friends.