User experience determines product success or failure

Everyone knows that product value and user experience are important. Some people say that the value of the product is king, some people say the user experience is king, then the relationship between product value and user experience what is it? Recently work has been very busy, no time to write the recent work sentiment. Take some free time to express my product view: The product value is greater than the user experience, the user experience determines the success or failure of the product.

For products, especially Internet products, a new concept appears almost every once in a while, and attempts to explain the whole product with this concept. Some internet commentators are also trying to find a successful formula, the user experience is King, Channel is king, content is king ... These concepts are generated and "carried forward" on this basis. Products from scratch design, research and development, has been pushed to the user before, the middle experienced a lot of complex processes and procedures, not a simple word can be described clearly, the success of the product is also not rely on one or two words to explain.

User experience for the king, the channel for the king, the content of Wang, while in the development of certain stages of the product is also correct, but overall it is difficult to escape to the point of the suspicion of cover. What is the most important thing to make a product? To explain this problem, we first need to know what is the product:

A product is anything that can be provided to the market, used and consumed by people and able to satisfy a certain demand, including tangible objects, intangible services, organizations, ideas or their combination--Baidu Encyclopedia

From the definition can be seen that the main value of the product is to meet the needs of people, this is the most important point of the product, if the product can not meet the needs of users, users will not be used, this product has lost the meaning of existence. There is no way to talk about all the ways of earning money around this product. The value of the product to the user is the basis of the product to be based on, is also the basis of all business behavior. Simply cite a few examples of product value greater than the user experience:

QQ:

QQ was first introduced very rough, the function is very simple, but why did it develop? Because it has a unique value, it provides real-time interactive communication compared to mail-a unique and huge value that enables it to develop rapidly.

Flying Letter and QQ:

QQ in the field of instant messaging in a single big situation under the circumstances of flying a letter can exist to now, because of the user to fly a letter has a unique value, flying can be free to send text messages to mobile phone-this is not available QQ.

Although the basic functions of QQ and fly the same, but each product unique value let them all survive down, back to 2005-2010 years of university campus, you can see most of the computer at the same time installed QQ and fly a letter.

Micro-letter and Rice chat:

At the end of 2010 Millet launched the mobile phone-side of the Cross-platform instant messaging applications, "Rice chat", early 2011 Tencent also launched a similar product "micro-letter." Until the beginning of the 2012, rice chat and micro-letter functions similar, and rice chat carried out a lot of subtle micro-innovation, so has been a leader. But on February 24, 2012, micro-letter launched the V1.2 version, joined the QQ offline message, QQ mailbox reminder, micro-letter began to come from behind, and finally dumped a lot of competitors, including rice chat. Micro-letter users are already over billion, and the meter chat users are not enough.

Compared with the rice chat, micro-letter can send and receive QQ offline message, which is undoubtedly a killer function-for 90% of Chinese users, in the PC-side communication is done by QQ. After more than more than 10 years of development, QQ basically copied the user online and offline all the relationship, micro-letter and QQ seamless combination of the value of the user is huge-users do not need to take a few days or even weeks to re-establish relationships with the contact person.

So, is not the product to the user valuable users will use it? Theoretically, but this is not the case: the Internet has grown to today's material is very rich, users of any one of the needs of a variety of products can be satisfied, in the same product users will choose the most useful, most convenient access, the most easily migrated, the most tasteful, The most considerate, most ... In short, users will choose the best comprehensive experience: the product value is greater than the user experience, the user experience determines the success or failure of the product.

Mobile Internet from the Internet to expand, there is no substantial lack of material time, at the same time, because of its screen smaller, more simple operation, the product experience more demanding. For mobile internet products to achieve success, more need to achieve product value and user experience of double success. Let me give you a familiar example:

Rice chat with micro-letter:

Tencent more than 10 years of time almost copied the Chinese Internet online and offline all the relationship, then the mobile phone version of the QQ should unified mobile phone IM's Jiangshan, why the actual situation is not to curb rice chat and other products development?

Admittedly, mobile QQ has met the needs of everyone to communicate, but mobile phone QQ is still a stiff PC transplant, integrated too much and mobile phone use of the situation does not match the function and logic, bloated products and mobile internet genes do not match. Anti-MI chat, according to the characteristics of the mobile phone to deduce the "chat." Simple and practical functions, simple and beautiful UI, intuitive operation, interesting speech and so on to give users a new experience-it is these new experiences so that users would rather spend time in the rice chat to re-establish good friend relationship also do not use mobile phone version of QQ.

Product value is greater than the user experience, the user experience determines the success of the product!