User experience determines website conversion rate

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Search engine Optimization (SEO) is through the function of the site, website structure, Web page layout, website content and other elements of the reasonable design, is the content and function of the site to achieve user-friendly and easy to promote the best effect of publicity, give full play to the Web site's network marketing value, through such SEO also improve the user experience. The following from the perspective of SEO detailed explanation, and ultimately to improve the user experience and improve the conversion rate.

I. Classification of content. Consider content classification from top to bottom.

1. The Top-down approach can be categorized from the following pointcuts, categories, chronological order, user type. The enterprise can decide the cut-in point from the strategic angle.

2, the bottom of the way generally in the actual operation can use a note paper to write a class of content on a piece of paper, sorting.

Second, the production of labels. While taking into account the content and the picture is clear and easy to understand, but also consider how to make full use of the powerful search engine capabilities. Label production from the following three aspects:

1, from the user's point of view, whether can express the content of the Web page.

2, the screen simple and easy to understand. (Don't have too many Chinese characters listed)

3, the use of search engine skills. Everyone want to use the category or content name directly as a label, in fact, you may wish to consider the keyword that the customer might enter when retrieving.

Third, the Web page composition. Web page production is best to List a wireframe structure, the composition of the Web page will be a reasonable configuration, on the basis of the discussion to determine the composition of the Web page, the online box structure to confirm the contents of the map:

1, whether it has clearly communicated the content to be expressed.

2, the factor expression is reasonable.

3, the layout is reasonable, beautiful.

4. The priority of the elements in the Web page is appropriate.

5, link operation is convenient.

Four, the webpage produces "3 second principle". When making a Web page, let others know the main content of the page in 3 seconds. There are times when we can't make sense of the visitors ' hearts, but we can attract and retain web visitors by some means:

1, enlarge the page title, in a moment to convey the Web page information.

2, highlighting citations and small headings, so that users quickly grasp the main content.

3, avoid long speech, try to use the list of items, diagrams, illustrations and other intuitive way of expression.

V. Effective links. Do not let the user interested and concerned about the link interruption. Be thoughtful and think of the next link for them.

VI. website navigation. Site navigation is similar to car navigation, always let users know where they are, we generally from the following aspects of the production site navigation:

1, understand the overall structure of the site.

2. Know the location of the Web page you are browsing.

3, the same layer of switching (transverse switch) is smooth.

4, the upper and lower layer of the switch (vertical switch) is smooth.

5, can return to the homepage at any time.

6, you can visit the site map at any time.

7, can search in the station.

Vii. The main points of the article writing.

1, the title is very important. People are basically "browsing" the Web page, although the article is very exciting, but the reader does not necessarily read from the beginning to the end, so in 3 seconds to convey the message of hope, so the title is very important.

2. Start with the conclusion. In order to convey the information in a short time (3 seconds), the citation should not be too long, as far as possible from the conclusion to write, so conducive to the dissemination of information.

3, effective use of paragraphs or entries enumerated methods.

Eight, build the brand of the website. Consider creating a website brand from the content and the look and feel.

1. Content. What is the only content that a Web site can offer compared to a competitor?

2. Look and feel. In the Web browsing process, to ensure that the color, logo, the consistency of the use of symbols, the tone and style of the article to establish a brand image is also very important, at the same time in order to maintain consistency, but also pay attention to writing, drafting unified management.

The above eight aspects from the site's layout and the links of the site, the content of the site detailed explanation of how to improve the user experience, I hope you will see after the harvest, and ultimately improve the site rankings and user conversion rate.