User experience is the only standard to test the success of website construction

Source: Internet
Author: User
Keywords User experience website construction

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What kind of site is the quality of the site? There is no doubt that only by the user highly affirmed and recognized the site, can be called a quality site. Perhaps a webmaster to disagree, that quality site should be based on the purpose of marketing. Marketing-type sites are good enough, or the search engine natural rankings of the best site, is excellent site. In fact, this is a marketing-type site interpretation of a misreading, the real marketing-oriented site not only has a good search performance, but also has a good user experience. Since is the marketing type website, can produce the ideal marketing effect only then conforms to its appellation. In fact, anyway, the design of how to optimize, the end of the website is to give users to see, the user experience a good ability to reflect its value, users feel naturally also become a test site construction success or failure of the only standard.

A good experience is the destination of search engine

Based on the search engine business model, there is no way not to pay special attention to the user experience. Imagine, if the user from a search engine, always can not quickly find the information needed, will eventually not give up the search engine? The answer is yes. Only when more and more people use search engines can its value be fully realized. And only more and more people in favor of a search engine, when the flow reached a certain level, there will be businesses willing to put ads on the above, in order to attract more people to participate in the bidding mode of keyword promotion.

The site in the Search Engine home page, can intercept about 80% of the keyword traffic, ranked in the top several sites, let alone. Search engines are aware that the rankings are easier for users to find, only to the user recommended high-quality content and information, in order to win the favor of users. So each search engine has its own independent ranking algorithm, ranked in order to take into account the user experience. Ranking those sites to the front, the search engine has taken into account the user experience. Know this reason, website optimization is not very simple things? As long as the intention to do a good job site user experience, the ranking is only a matter of time left.

Second, the website design and content end user-oriented

The quality of the site, can not effectively show to the user, will lose its original meaning. Therefore, the search engine-oriented web site optimization is also a very important job. At the same time, we also reverse thinking, the ranking of the former site, if the lack of content and quality, design of shoddy, will not be the user's favor. The former rank, also loses its existence significance. Therefore, in the site construction, and implementation of the site optimization, we must consider the user. Because the user is the fundamental, we through efforts to optimize the purpose of the site, but also in order to make users more convenient to find the site.

Website construction for users, in the site optimization and website design neglected one. In reality, there are often two extreme manifestations, one is a number of sites in order to obtain a good visual impact, a large number of running JS special effects and flash animation technology. Although more dazzling move, but it is not conducive to search engine retrieval site content. The second is that excessive optimization ignores the needs of the user to the United States, the entire article is the anchor text link even meaningless keyword piling. Although the keyword ranking is very close to the front, but the page design is shoddy. Although the ranking effect is very ideal, but not to optimize the proper marketing role.

Third, the user-approved site is the quality of the site

As mentioned above, the website ultimately to users to see, the user-approved site is the real quality of the site. Apart from the exquisite design of the website, the content is rich and valuable, the excellent website also displays in many aspects. For example, excellent site must be stable operation of the site, excellent site loading speed must be very fast, excellent site theme must be very clear. The site of all the outstanding, many are through the design and content to show, but some are not limited to this, but also includes a stable website host, stable domain name resolution services, as well as effective management and maintenance.

The user approves not only has the website content, the design, as well as the load speed operation stability and so on. Quality of the site from the site structure layout, or functional framework, or even the choice of domain name must be fully taken into account the user experience, and domain names are often overlooked. I have written several times before, whether based on search engine optimization or user experience, domain name selection is of paramount importance. Good domain name must be short and easy to remember, good domain name as well as to optimize the site, take into account the user community and browsing objects. User-approved site can provide users with value in time, and this value is constant, but also with the changes in user needs change.

The success and failure of the website is determined by many factors, such as team ability, such as the market environment, such as financial strength and so on. But the success or failure of Web site construction, there is only one determinant, that is, how the site's user experience. Good web sites can speak, effectively convey the value and purpose of the site, so that users and search engines easy to perceive. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that the user experience a good site is three-dimensional, is a comprehensive experience, not only the content of the site itself quality and design, but also to match the optimization of the promotion work. Bouquet is also afraid of Deep Alley, website construction site operation as such, a reasonable spread is also a good user experience performance.

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