User loyalty Torture website profit: humanized design is the purpose

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How to improve the user loyalty to the site, this is an enduring new topic. A few days ago, Tencent and the 360 dispute is reached the climax. Tencent allows users to make a choice between QQ and 3,602, and it also begins to involve users ' core interests. We will avoid talking about the ethical issues of the kidnapping of users for commercial interests, and the other. But one thing is certain: when you step into the crossroads, what choices users make, they often reflect the user's loyalty and stickiness.

Do the website, the user's loyalty also often interrogation webmaster's website operation strategy. In the rapid development of the Internet today, many times there is no equally, but winners take all. Therefore, how to make your site stand out, become an indispensable benchmark in a field, so that customers like your site, while attracting customers to come to cooperate with you? And this is the value of the site.

At present, 2.79 million websites in our country, about 80% sites are idle, which means that about 2.2 million sites are not in use and the use of these sites is very low, it also shows that the site in many people's view is to buy a domain name, rent a space, upload content can be a hasty process, There is no prior planning and design concepts.

In the comprehensive portal cake split up today, positioned in a field of depth or specific needs of the vertical web site or local sites, to become a site webmaster more feasible choice of the field. To build such a website, first of all should have an innovative design concept. How to design the navigation column in the website so that customers can find the content and products they want to find in a hurry and scan the process? How does the excellent case and service content of the website translate into the bargaining chip of the customer? The graphic design of the website, how to cause the visual impact of human senses, To a professional quality of the impression, such as the need for the webmaster carefully planning.

Many webmasters are thinking: where is the source of the vitality of the site? In fact, where there is interactive communication and collision, where there is vitality. This is also the reason that SNS website becomes mainstream increasingly. Therefore, the forum is undoubtedly a core part of the website.

In the Internet age, information construction is not the first element of competitiveness. Members of each other's interaction and sincere exchanges, a sense of industry belonging to the building to enhance the user experience. The creation of a sense of belonging actually says it's easy to do. And the most direct way is that BBS forum regular topic planning, promotion of theme activities. The key to the theme event is that offline activities and online themes fit together. Catch hot spots and netizens concerned about events and topic planning activities, such as bonfire Party or beach Blind Date, as long as you have enough imagination and executive power, the popularity will accumulate, the sense of belonging will be generated, the user's loyalty also come.

Domestic well-known IDC service provider China Connaught Network Senior experts believe that the site's products, themes, content is also linked to the site can affect the loyalty of users. In the network age, the user's position is in an unprecedented height, at this point, the product and the content should take the service user as the center, designs the humanized operation for the purpose.

He said that the design of human operations can not be separated from the site details of the attention and design. For example, how to design a Web site to allow users to use it is very convenient and quick? Does the website remember the user? Whether to remember the user's operation record, usage habits, personal information, purchase history, etc., because this virtually promoted the importance of netizens. In addition, the design of hospitality Clothing or advertising dialog box pop-up, will choose the right to choose the window or not to the user; Finally, in the login, collection, registration, and so some of the hint of the website language, whether to show enough friendly and sense of humour, people comfortable or smile? These are the details of the user experience, these details, The cultivation of user loyalty is also imperceptible.

Why emphasize customer loyalty and not profit? In fact, the user loyalty can be said to profit. Why Facebook and Tencent can take the stand, the reason is very simple and well-known, because the user will have the basis of profit and marketing, only the wind and advertising sponsorship bias and favor. Has the influence in the user's heart, has grasped the netizen specific demand, the profit pattern can direct and the accurate launch, but does not harm the user experience the premise.

When the user makes two choose one choice, to stationmaster people, more is possibly in the same industry similarity degree high website choice, if you do not want to discard yier, then, from the details, from the content, from the design, from the planning, from the characteristics, from the sense of belonging to the creation of various aspects to cultivate user loyalty should be the webmaster to put on the agenda, meticulous planning, and urgent.

Article Author: China Connaught Net www.nuo.cn, reproduced please indicate the source, welcome you to communicate together, thank you!