Vertical class to enter group buying business, homeopathy and for or against the strong push

In Friday, China's leading economy hotel reservation platform Green Mango Travel Network launched the hotel group purchase channel, the whole group buying industry is not very prosperous background, this time to launch group buying business, undoubtedly become Chiba. If the bandwagon is the same, it takes more courage and guts to hold on to adversity.

As an OTA, Green Mango has been known for its business and model innovation. Since its inception has been adhering to the pure online and prepaid mode, and focus on the economic category of hotels in the field of cultivation. Its inn, youth hostels, family hotels and Hong Kong and Macao Low-cost Hotels in the industry and consumers have a higher degree of knowledge and Word-of-mouth, and, green Mango implementation of prepaid mode is also more and more respected by other peers, and gradually replace the face pay model.

Why does the Green Mango launch the group purchase at this time? What is the core competitive advantage of Green Mango Group purchase? Yi Long, Ctrip, to where to launch a group buying business, why green Mango to enter this market? With all kinds of questions, the author of the online tourism industry for many years experienced in the Green Mango group buying business to do in-depth analysis and interpretation.

Real-time reservations online, hotel Group step

Green Mango Group Buy to learn from the online booking function, to become the industry's second hotel group to launch a reservation function site. and green Mango on the basis of online booking, the introduction of real-time booking function. As long as the user reservation in the green mango quota, green mango will be the first time to confirm the user appointment request, not only to resolve the past group purchase confirmation slow problem, but also can be resolved because of the full room and lead to postpone the appointment or cancellation request, user experience to play the ultimate.

Main economy class, characteristic class hotel, rich market product level

Its, buy the most attractive consumer or low price, low price for engaged in the Economy class hotel reservation Green Mango, this is its core advantage. Green Mango on the basis of lower prices to buy again, the price advantage will further pull up. Moreover, at present, the market on the hotel group buy products, mainly in the economy, the characteristics of less products, green Mango joined, just fill this market blank, but also give consumers more choice of space.

With resource advantages, the hotel has a strong binding force and management capabilities, a better user experience

Lemon Mango This kind of resources advantage of the site, the introduction of group buying business is homeopathy, rather than the contrarian push. The O2O concept is now hot, but its core is service. Especially for the hotel this kind of experienced product group purchase, after-sales service is particularly important, which requires group buying site to the merchant has a good bundle of force and control, this is a generic group purchase site defects. General-Purpose group purchase website and business relationship is like a one-night stand, one-time, while professional Ota is the opposite, is a long-term love process, and OTA to each group buy hotel information, the hotel to OTA group buy more than the general purchase site attention, OTA site can also from the rules of the parties to face the hotel restrictions, Constrain it to provide the best service to users. Therefore, the vertical type website makes the website, the superiority is self-evident.

Group purchase, last minute, Priceline, Hotwire more suitable national conditions

Price system has been a sensitive topic in the hotel industry, whether it is group buying mode, last minute mode, priceline mode or Hotwire mode, all through the mode innovation to circumvent this topic. Compared to other models, buy more appropriate national conditions, other models are still groping among them.

Hotel Group Purchase What is the future competitive nucleus?

The ebb tide, can survive is a hero. For hotel group buying, the construction of the threshold will also be more and more high. For a typical O2O model, hotel resource control determines whether group buying is the key to success. Of course, these mentioned resources include matching service capabilities and price advantages.